http://www.AuthorsDen.com/adstorage/1713/SharingwithWriters_FBPLaunch_2011.pdf

You'll want to read this letter in its full formatted version ( - : copy and paste this URL into your browser:

http://www.AuthorsDen.com/adstorage/1713/SharingwithWriters_FBPLaunch_2011.pdf

October 5, 2011

Sharing with Writers

A newsletter that is also a community. Share your ideas. Learn from theirs! Associated with the multi award - winning series of HowToDoItFrugally series of books for writers, www.howtodoitfrugally.com


From the Desks of
Carolyn Howard - Johnson
and Sharing with Writers Subscribers

~ ~ ~:. ~ ~ ~.: ~ ~ ~.: ~ ~ ~:. ~ ~ ~.: ~ ~ ~.: ~ ~ ~:. ~ ~ ~ ~ ~:. ~ ~ ~.: ~ ~ ~

Contents

SPECIAL EDITION
Book Launches: Learning by Helping



Note: This letter is better read in the PDF format because you can learn more about the launch process by seeing/having a visual sample of the launch letter in html code.
~ ~ ~:. ~ ~ ~.: ~ ~ ~.: ~ ~ ~:. ~ ~ ~.: ~ ~ ~.: ~ ~ ~:. ~ ~ ~ ~ ~:. ~ ~ ~.: ~ ~ ~
Note from Carolyn

Dear Subscribers:

So many of you already have a copy of The Frugal Book Promoter that I wasn’t going to send launch information to you via this newsletter. Then I thought what a great learning opportunity it would be for you. We learn by doing and we save by doing it ourselves.

As an example, a full - blown online launch can cost as much as $5,000 but many publicists and launch experts like Denise Cassino (dencassino@gmail.com) offer different services with sliding scales and the more you can do yourself the more you can save. So I’m asking you to help me and by helping me, help yourself when your launch or some other pomotabable even comes along for you. So follow along below, won’t you. If you don’t have time today to read the whole thing, keep it. And even if you’re short on time, won’t you take the time to tweet or go on Facebook as one of the letter templates below suggests?

Happy Writing, Editing and Promoting
Carolyn


PS: If you don’t have a copy of the Frugal Book Promoter or know that the new copy will help you with the newer online promotion opportunities, now is the time to buy it to help me propel the book to #1 on Amazon. It’s a great time to buy it with all the great
f r ^^bie bonuses offered from others who are helping me with this launch, generous people like Dan Poynter, Shelley Hitz, Phyllis Zimbler Miller, Kathleen Gage, D’vorah Lansky and many more. Maggie Ball and Allyn Evans are even offering complete online copies of their books.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

A Template of What To Send Our to Your Contact Lists


You see from below that I write a little personal note focused on the group I send my letter to. Denise did the simple but colorful letter for me. Those kinds of things are not part of my skill set. Plus I had the advantage of her extensive contacts.

I thought many of my old writing friends would like to join me in my effort to shoot this new updated and expanded (416 pages!) second edition of The Frugal Book Promoter to star status on Amazon.

CAROLYN HOWARD - JOHNSON (Click on the PDF copy link above to see this the way it would look in your e - mail should you choose to copy, paste and send it with a note of your own! ( - : )

Here's the book you writers have been looking for!
The second edition of The Frugal Book Promoter is an updated version of the multi award - winning first edition. It has been expanded to include simple ways to promote books using newer technology - - always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so - called hard - to - promote genres. The award - winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do - it - yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also l earn to write media releases, query letters and a knock 'em dead media kit - - all tools that help an author find a publisher and sell their book once it's in print.
When you buy the book today, you'll receive more than a dozen great bonuses for writers1
Click here to Buy the Book!


PO Box 1223, Conifer, CO USA


~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Example of a Letter Sent to Ask for Bonus Gifts to Get the Launch Out there Virally

(This is where you could help today, by choosing to do some or all of what you see below. If the first edition of The Frugal Book Promoter has been helpful to you, you should feel comfortable recommending it to you writing or marketing friends. If you choose to send choose to use the letter, keep a list of the places you can use it, the names of the lists, etc. It will come in handy for your own promotion blast. I’ve obliterated the link for people to check their bonuses. You may see what the final bonus page looks like (and copy it!) at http://bit.ly/qHi6DZ . That’s where you’d also order is get those bonuses if you so choose.)

Dear Partners,

On Wed, October 5, Denise Cassino and I are launching The Frugal Book Promoter, updated and expanded, by Carolyn Howard - Johnson. Your bonus is up or will be shortly at http://xxxxxx - (don't share this link - it's where people get the bonuses AFTER they buy the book). Please check your bonus info and send Denise any changes to (dencassino@gmail.com). Below are copy of the e - mail you could send out, a Facebook blurb and Tweets you can use. Denise will also send a nice html (four - color) flyer you can use. Be sure to mail your letter to your partners very early on the morning of Oct 5 - 12:01 am is great). Frame the letter the way that works best for your lists. We have great partners and more than 500,000 emails going out, so we expect this to be an awesome launch with your help and great exposure for us all! !

Don't forget that www.ping.fm allows you to post to all your blogs/networks with one post, sign up there for free. Or check out www.twuffer.com and www.hootsuite.com, too - you can pre - schedule all your tweets and Facebook blurb. PLEASE COPY ME ON YOUR MAILING! Thanks so much!
Here is the template for an e - mail.

Subject line: The Frugal Book Promoter is back with loads of new info!

Dear Friends,

I just found out that Carolyn Howard - Johnson's book, The Frugal Book Promoter is out in an updated and revised edition! Now it's got even more cutting edge tools, techniques and information to help you promote your books without breaking the bank! She's just releasing it and when you buy it, you'll also get more than a dozen great bonuses! http://bit.ly/qHi6DZ

Here's what one author said, "Today's technology, social networking and marketing techniques are covered. Updated web resources abound. Advice in sync with today's Internet are incorporated:

* Blogging tips and pitfalls
* Obtaining reviews and avoiding scams
* Finding places to pitch your book
* Using the eBook explosion to promote sales
* Using Google alerts to full advantage
* Staying on top of current trends in the publishing industry
* Writing quality query, media release letters and scripts for telephone pitches
* Putting together power point and author talk presentations

Don't have deep pockets to pay a pricey publicist? Do you want your book to get maximum exposure? This book is a game - changer and the best investment in your book's future you can make. Carolyn Howard - Johnson is an author who understands authors and generously shares her savvy about marketing. Highly recommended." http://bit.ly/qHi6DZ

Carolyn is an instructor for UCLA Extension Writers' Program. Her award winning stories and poems have appeared in anthologies like: Pass/Fail, and in journals like Pear Noir, Front Range, The Pedestal Magazine and many more. She was given the Woman of the Year in Arts and Entertainment Award by California Legislature members and she has published numerous award - winning, highly - acclaimed books.


THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T became an instant best seller as an e - book on ebookad and the paperback opened to rave reviews on Amazon. It is now the first in a the How To Do It Frugally series. THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS is the next. She then published a little book to go with it on word trippers and other gremlins lying in wait to trip you up. It is GREAT LITTLE LAST - MINUTE EDITING TIPS. http://bit.ly/qHi6DZ

If you're like most authors, short on money but desperately wanting to get the word on on your book, don't miss this!

Your friend,
YOUR NAME GOES HERE

TWEETS:

So what are Op - Eds? How can they help authors promote? Learn in the new Frugal Book Promoter.http://bit.ly/qHi6DZ Plz. RT

Reading groups can help you promote?fiction or nonfiction. Learn how in the new Frugal Book Promoter.http://bit.ly/qHi6DZ Plz. RT

Put online bookstores to work for you big time! Learn how in the new Frugal Book Promoter.˙http://bit.ly/qHi6DZ Plz. RT

Promotional e - books make the word FREE work for authors. Learn how in the new Frugal Book Promoter.http://bit.ly/qHi6DZ Plz. RT

Simplified and effective social networking is possible. Learn in the new Frugal Book Promoter.˙http://bit.ly/qHi6DZ Plz. RT

Wahhhh! I don?t want to learn to speak in public. Learn why you should in the new Frugal Book Promoter.http://bit.ly/qHi6DZ Plz. RT

What are the dangers in online promotion? Learn in the new Frugal Book Promoter.˙http://bit.ly/qHi6DZ Plz. RT

Awards set your book apart. Learn how to get them in the new Frugal Book Promoter.˙http://bit.ly/qHi6DZ Plz. RT

Security isn't the only problem with online promotion! Learn to avoid problems in the new Frugal Book Promoter. http://bit.ly/qHi6DZ Plz. RT

Do you really want to tour bookstores? Maybe not. Learn why in the new Frugal Book Promoter.http://bit.ly/qHi6DZ˙Plz. RT

Retail is more than bookstores. Learn how to make it work for you in the new Frugal Book Promoter.http://bit.ly/qHi6DZ˙Plz. RT

Launches are the best event of all. Learn why in the new Frugal Book Promoter.http://bit.ly/qHi6DZ˙Plz. RT

Don't neglect library sales. Learn how to help you publisher reach them in the new Frugal Book Promoter.http://bit.ly/qHi6DZ Plz. RT

FACEBOOK BLURB:
Don't have deep pockets to pay a pricey publicist? Do you want your book to get maximum exposure? This book is a game - changer and the best investment in your book's future you can make. Carolyn Howard Johnson is an author who understands authors and generously shares her savvy about marketing. Highly recommended. http://bit.ly/qHi6DZ

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
A Few Ideas of People and Lists You Could Use
(An assortment of promotions can be sent to different groups and lists or your own.)

• Your yahoo and Google groups.
• Your own newsletter, as a special edition.
• Your blog or blogs.
• Your private personal mailing lists.
• Your private list of fellow writers.
• Your private mailing list for the media.
• Everyone you’ve done signings or presentations
for.
• And, of course, press (media) release
disseminators. You’ll find a list of them in
the writers’ resource section on my Web site
at www.howtodoitfrugally.com.

There will be more on book launches in coming issues of this newsletter. Watch for them. In the meantime, this is what my Amazon rating looks like this morning. Go see what yours looks like. Maybe you could use a “My Book Sales are Getting Musty” campaign? In which case, there is a whole chapter on ideas for dusting them off in The Frugal Book Promoter and now’s the time to get it when you get the great f r ^ ^ bonuses, too. ( - :

25,433 in books
#40 in one of its categories
#60 in another of its categories


~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~
================================================= ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~* ~
=================================================

Essential Book and Record Keeping:

This is a place to share with others and learn from others.

Although I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources.

To submit information articles, tips or other information, e - mail Carolyn at HoJoNews@aol.com. Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this newsletter, send an e - mail to HoJoNews@aol.com with "Unsubscribe” in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e - mail with "Subscribe" in the subject line to HoJoNews@aol.com.

Please pass this newsletter to friends or e - groups. It needn't be pasted in its complete form, but please credit this newsletter, and the individual contributors with anything you snip and paste.

Ordering Information

The HowToDoItFrugally Series for Writers

Frugal Book Promoter: How to Do What Your Publisher Won't http://budurl.com/FrugalBkPromo
The e - book at http://starpublishllc.com/id43.html

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
http://budurl.com/TheFrugalEditor

The Great First Impression Book Proposal: Everything You Need To Know About Selling Your Book in 20 Minutes or Less,
Paperback: http://budurl.com/BookProposals
E - book: https://www.createspace.com/3468136
For Kindle: http://www.amazon.com/dp/B0042JT1UA


Great Little Last - Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper - Perfect Copy
E - book: https://www.createspace.com/3422926

The Survive and Thrive Series for Retailers (Authors need to know about retailing, too!)

A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques
Order in paperback: http://budurl.com/RetailersGuide
For Kindle: http://www.amazon.com/dp/B004H1TACC
Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
Order in paperback direct from Amazon: http://budurl.com/Tweeting4Retailers
Order for Kindle Reader: http://www.amazon.com/dp/B004H4XCCS
Order an e - book from the publisher: http://www.createspace.com/3439623 .

Your Blog, Your Business: A Retailer’s Frugal Guide to Getting Customer Loyalty and Sales—Both In - Store and Online

Sponsored by Gift Shop Magazine
To Order: http://budurl.com/Blogging4Retailers
To Order for Kindle: http://www.amazon.com/dp/B004H1TACC
Carolyn’s Fiction and Creative Nonfiction

This Is the Place: http://budurl.com/ThisIsthePlace

Harkening: A Collection of Stories Remembered: http://budurl.com/TrueShortStories

Carolyn’s Poetry

She Wore Emerald Then: Reflections on Motherhood. Coauthored with Magdalena Ball Paperback: www.budurl.com/MotherChapbook
For Kindle: http://www.amazon.com/dp/B004GXB4AW

Cherished Pulse: Unconventional Love Poetry. Coauthored with Magdalena Ball
For Kindle: http://www.amazon.com/dp/B004GXB4AW
In print to be used as a greeting card or booklet: www.budurl.com/CherishedPulse
For Nook: http://www.barnesandnoble.com/w/imagining - the - future - magdalena - ball/1021152596?ean=2940000904893&itm=4&usri=magdalena+ball
She Wore Emerald Then: Reflections on Motherhood, a chapbook of poetry. Coauthored with Magdalena Ball.
Paperback and Kindle: http://budurl.com/MotherChapbook
For Nook: http://www.barnesandnoble.com/w/she - wore - emerald - then - magdalena - ball/1020032782?ean=2940000807408&itm=5&usri=magdalena+ball

Imagining the Future: Ruminations on Fathers and Other Masculine Apparitions. Coauthored with Magdalena Ball
To order as an e - book: https://www.createspace.com/3419505
For Nook:http://www.barnesandnoble.com/w/imagining - the - future - magdalena - ball/1021152596?ean=2940000904893&itm=4&usri=magdalena+ball
To order as a paperback or for Kindle: www.budurl.com/Imagining

Deeper into the Pond: A Celebration of Femininity, Co - Authored with Magdalena Ball. Artwork by Jacquie Schmall
To order as an e - book: https://www.createspace.com/3608866 To order as a paperback: http://budurl.com/DeeperPond
Tracings, a chapbook of poetry (Finishing Line Press)
http://budurl.com/CarolynsTracings

Contact Information

Website
http://HowToDoItFrugally.com

Blogs:
http://www.SharingwithWriters.blogspot.com, a blog on all things publishing
http://www.TheFrugalEditor.blogspot.com, all things grammatical and ungrammatical. On editing, formatting, and craft.
http://www.TheNewBookReview.blogspot.com, a blog focused on YOUR reviews
http://www.WarPeaceTolerance.blogspot.com War. Peace. Tolerance. And Our Soldiers.
http://www.sizzlingbookfairbooths.blogspot.com, a blog where you can learn to get some mojo behind your own booth by learning from the successes and mistakes of others. It is no longer active but there are lots of ideas you can use here, just the same.

Tweeting at:
www.twitter.com/frugalbookpromo
www.twitter.com/frugalretailing