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http://www.AuthorsDen.com/adstorage/1713/SharingwithWriters_Sept13_2012.pdf

September 13, 2012

Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs! Associated with the multi award - winning series of HowToDoItFrugally series of books for writers, www.howtodoitfrugally.com


From the Desks of
Carolyn Howard - Johnson
and Sharing with Writers Subscribers

In the spirit of the advice I give in the Frugal Editor - - that is to use an extra pair of eyes whenever possible - - this newsletter is voluntarily copyedited by Mindy Phillips Lawrence ~ mplcreative1@aol.com ~ www.freewebs.com/mplcreative. I also tell writers to be patient with other writers when they make editing booboos. We're all human. This letter comes out every other week (except when I'm traveling or on deadline) and it's long!
This newsletter is powered by AuthorsDen.com.
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Contents

Regular Features
~Note from Carolyn: Barnes & Noble, Vroman's and Publishing
Trend
~Letters - to - the - Editor
~Thank Yous (where you also find leads and great resources!)
~Tips and News Galore! (They're scattered, you'll just have to find
them!)
~Opportunities (You’ll find them in several places.)
~Accessible Contests
~On Poetry
~Author Successes
~Mindy Lawrence's Itty Bitty Column: Season - Changing
Opportunity
~Carolyn's Appearances and Teaching
~Wordstuff ™

This Issue
~Feature: Guest Post from Penny Sansevieri on Increasing Newsletter Visibility
~Q&A a la Ann Landers: Your Ethics: Playing
Publisher/Publicist Games
~In the News: Kindle Is in India—Direct from the
Mouths of KDP
~Feature: Make Your Book Eco Chic!
~Publishing News from Amazon on New Coupon Program

Join me
For more writers’ resources on Twitter:
www.twitter.com/FrugalBkProm
For resources and more personal fun on Facebook:
www.facebook.com/carolynhowardjohnson
For special help for fiction writers:
www.fictionmarketing.com
For writers’ resources of all kinds:
www.HowToDoItFrugally.com
For a fun way to get our cover images on Pinterest, trade pins with me:
www.Pinterest.com/chowardjohnson


Note: You may have better luck with the URLs in this newsletter if you copy and paste them into your browser window. I leave the links long rather than use hyperlinks because the letter is available in plain text in your e - mail window as well as in a .pdf format.

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Note from Carolyn

Dear Subscribers:

Just before I left on vacation, I was notified that my Frugal Book Promoter - - Second Edition - - (http://budurl.com/FrugalBkPromo) was given a Global E - Book Award nod with an honorable mention. Many of you know I don't promote my e - books as avidly as paperback. It's not because I don't appreciate them or my e - book readers. It's really a matter of time. If you've read The Frugal Book Promoter, you also know that I advise authors to be grateful for and promote all their awards. Global Ebook Awards takes special care to be sure awarded authors at every level feel like winners. And those finalist and honorable mention logos look great on your blog and your Web site. And, yes, they’ll still impress readers.

(To see the logo this award program provides, you'll need to read this letter in its pdf format. Copy and paste the link above to get it.)


Joy, Happy Writing, Editing, and Promoting
Carolyn


PS: I’ve changed my e - mail address to carolynhowardj@aol.com. Please add it to your files but do not removed the old address. You may need it in your files to receive your editions of this newsletter. Besides, you can still reach me there. ( - : And the new address is giving me fits, too. Backups are always good things.


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Needing something more meaningful for the celebrations in your life? Something that stays within your budget? Check out Cherished Pulse (www.budurl.com/CherishedPulse) ($6.95) for someone you love. Try Imagining the Future: Ruminations on Fathers and Other Masculine Apparitions for the men in your life. Sure, they like fusses made over them, too! (www.budurl.com/Imagining) ($6.95). She Wore Emerald Then (www.budurl.com/MotherChapbook) ($12.95), for mothers and other women, Deeper in the Pond, for the feminists in your life—both men and women (www.budurl.com/DeeperPond) ($6.95) and Blooming Red (www.budurl.com/BloomingRed), to use as Christmas cards or incidental holiday gifts. Plan next Christmas early. And ask about my special price on chapbook/cards purchased in bulk! All these chapbooks are from the Celebration Series of poetry from Magdalena Ball and me.
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Letters to the Editor:

Dear Carolyn:

RE: Recent Sharing with Writers newsletter on how to handle bad reviews

I read a review recently on Amazon where the reviewer said that the writer had too many typos and mistakes. This review was from an Amazon Vine book and from an Amazon Vine reviewer. I review books and products for Amazon Vine, and we're told when we get Advanced Reading Copies that they're not completely edited yet, we shouldn't diss the book for typos. There's a reviewer who's not paying attention—or something. And you're right about readers being able to judge a review and the reviewer. I read Gone by Randy Wayne White recently, and one brief review gushed about how good it was and another (Male Fantasy 101) analyzed it thoroughly and well.
Joy V. Smith
http://pagadan.wordpress.com/

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Endorsement: “Your book is a tremendous help to me as a first time published author, and the discount for Display Stands 4 You in the back of the new edition was very nice too.” ~Ginger K. King, cookbook author, blogs at https://corkandforkblog.wordpress.com/
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TIP: If you have a book launch coming up, consider Denise Cassino's service. It's more than an online addendum to your launch—it's a list of contacts you'll use forever more. http://www.mybestsellerlaunch.com/


TIP: My client David Reel sent me a link for this list of top 25 literary magazines. If successful, being published in one of these will give you automatic respect among others on the list, agents, and publishers: http://www.everywritersresource.com/topliterarymagazines.html David blogs at www.DavidReel.blogspot.com. Go by and thank him for the list.

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My review blog is my gift to authors. It’s a place for you to honor authors and books you’ve loved with a review. It’s a place to recycle the review of your own book, the one you love most. It’s f r ^ ^. Submission guidelines are in the left column at www.TheNewBookReview.blogspot.com. =============================================

Tip from The Frugal Book Promoter: You have several chances to sell your book using, ta da! Your book! The most overlooked is the back cover. Use a second title, subtitle, or pitch/logline at the top of the back cover of your book. Preferably one with keywords that don't appear in the title or subtitle on the front of your book. Keep scrolling this newsletter for your third chance to sell your book using, yep!, your book!
Tip: Longtime subscriber, author, and ghostwriter Kristin Johnson sends us this beautifully written piece on sentences, the unsung workhorses of fiction and first lines of novels. I think we all can learn from it: http://online.wsj.com/article/SB10000872396390444405804577561352868838934.html


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Please paste this little blurb—perhaps with a little endorsement—in your newsletter or Web site: To subscribe to Sharing with Writers send an e - mail with SUBSCRIBE in the subject line to HoJoNews@aol.com or go to www.howtodoitfrugally.com for an auto subscribe box. Let me know you did it so I can do something similar for you on my Resources for Readers page at www.howtodoitfrugally.com.
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Tip: Lots of the writers who use my alternative review blog to extend the promotional value of their reviews don't know how to use a permalink. This is what I tell them to do to make their work on the Web more effective and longlasting.
• Go to the blog www.thenewbookreview.blogspot.com.
• Find your review.
• Click on the title.
• Go to the top of the page where the address appears in the address window. It will be longer than the one you see above and include part of the title of your post.
• Copy it.
• Take it to wherever you want to keep a permanent record of your review/promotions (like your Web site, blog, etc) and paste it.
Easy as that. ( - :
CHJ

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This is the only site I know that can help novelists, screenwriters, and playwrights get noticed by directors and producers. It’s BooksToFilm and it’s run by iFOGO’s Gene Cartwright. It isn’t as frugal as I’d like, but there are times it pays to spend a little. One of those times would be if our investment leads to something big: http://www.ifogo.com/buy/order_chj.html .
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In the News: Time magazine reports the National Basketball Association is "gearing up" to sell ad space on its jerseys." (Get the "gear" pun?) Soccer has done it for years. Note to authors: Why is it so many authors disdain making money by marketing but would so like to have a New York Times bestseller? Read my article on just one aspect of using ads in books at http://sharingwithwriters.blogspot.com/2010/08/free - and - kindle - promotion - tactics - that.html. Of course, you'll also find more on using advertising in all kinds of books including printed ones in The Frugal Book Promoter, http://budurl.com/FrugalBkPromo.


Tip: Terry Whalin’s new Jumpstart book for writers is one you should read. You get double the bang for your book, with all the resources he lists.
http://thenewbookreview.blogspot.com/2012/09/title - jumpstart - yourpublishing - dreams.html

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My blog, War, Peace, Tolerance and Our Soldiers is where I get to nag and rag and try to make things better for our troops and maybe for the world. It includes a segment of frugal ways to help our troops and veterans. I'd love to have you leave a comment or send me a guest post. www.warpeacetolerance.blogspot.com
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Author Successes

Only subscribers’ successes are listed in this section. Thus, I do not pick up news from general media releases for there is usually no way for me to know those releases come from subscribers. If you have an Author Success, please identify yourself as a subscriber in the subject line of your e - mail. Something like: “MEDIA RELEASE: Subscriber’s Success.”

Children's Award Goes to Cheryl Carpinello's Book
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Cheryl Carpinello's newest Arthurian adventure for young readers received the Children's Literary Classics Seal of Approval (www.clcawards.org).
Young Knights of the Round Table: The King's Ransom is the story of Gavin, Bryan, and Philip who join forces to clear the name of a friend who has been wrongly accused of murder and robbery. The three boys overcome numerous obstacles, including their own fears, to put matters straight. Cheryl Carpinello's knowledge of medieval history is apparent in this timeless classic which is rich in historical realism and is as enlightening as it is entertaining.

The CLC Seal of Approval is a designation reserved for books that uphold the rigorous criteria set forth by the Children's Literary Classics review committee, a team comprised of individuals with backgrounds in publishing, editing, writing, illustration and graphic design. Learn more about the book at http://www.clcreviews.blogspot.com/2012/07/young - knights - of - round - table - kings.html or https://www.amazon.com/author/cherylcarpinello.

Publishers Weekly Features What Foreigners Need To Know A To Z in August Edition
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The secret to being featured in major publishing journals or magazines isn’t just in getting your book mentioned in it. It’s in promoting that you’re there. Note how author Lance Johnson uses his “Featured in…” statement on his Web site. You’ve seen advertisers use “As seen on TV,” kinds of lines. This is similar. Find the example at www.howtodoitfrugally.com/A_to_Z.htm. He also put the same tagline in the header of his media kit.


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It's book fair and trade show season: Here are a bakers' dozen of ideas to make BEA (Book Expo America) and other book shows easier and more productive: http://sharingwithwriters.blogspot.com/2007/03/bakers - dozen - work - bea - frugal - way.html Please leave comments with ideas of your own - - and links to your book's sales page.
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Accessible Contests for You to Build Your Platform

Frugal Way to Enter Small Press and Indie Award
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Early Bird Discount - Call for Entries for 2013 Next Generation Indie Book Awards Receive greater recognition, monetary prizes, awards and exposure for your books by entering the 2013 Next Generation Indie Book Awards at www.IndieBookAwards.com.

Calling all indie book authors and publishers—including small presses, mid - size independent publishers, university presses, e - book publishers, and self - published authors who have a book written in English released in 2012 or 2013 or with a 2012 or 2013 copyright date to enter the most rewarding book awards program.

It offers 60 Categories with over 60 monetary prizes totaling more than $10,000 in cash.

Entry Deadline for the 2013 awards program – February 22, 2013.

ENTRY GUIDELINES AND CATEGORIES: For complete entry guidelines AND to see a list of the 60 categories you can enter go to http://www.indiebookawards.com/entryguidelines.php

ONLINE ENTRY FORM: To enter online now go to http://www.indiebookawards.com/onlineentryform.php
(Note: If you enter by August 31, 2012, you will only be charged $75 for entering one title in two categories.)

We wish you much success with your book!

Shelley Anderson
Awards Co - ordinator
Next Generation Indie Book Awards
Independent Book Publishing Professionals Group
www.IndieBookAwards.com


New Contest To Increase Your Winning Chances!
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Hello Everyone!

I'm very excited to have you be the first to know about the brand new Beverly Hills Book Awards! (www.bhbookawards.com).
In addition to the 2013 Seventh Annual Indie Excellence Awards (www.indieexcellence.com), this year we are starting the First Annual Beverly Hills Book Awards!

Because of the high quality of self and independently published books and the success you are all having, I had the inspiration to level the playing field and open up the BH Book Awards to all print books; self, indie and all publishing houses. That means everyone can enter; authors published by mainstream as well as small and medium size houses . Print books only, though. E - books are not accepted.

The Beverly Hills Book Awards opened in August 2012 and I'm excited to see your submissions.

All the best,
Ellen Reid
The rules page is at http://www.beverlyhillsbookawards.com/rules - beverlyhills - book - awards.htm


Writer Advice Offers Fun New Contest
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Looking for an agent or editor? Got a great start to an unfinished manuscript?
Enter Writer Advice’s New Contest: SCINTILLATING STARTS. Grab and hold us with your opening paragraphs. Deadline is October 15, 2012 & details are at www.writeradvice.com.
If you’re opening is shared on Writer Advice, you’ll be able to tell prospective agents, publishers, and book buyers that you were one of the winners of Writer Advice’s First Scintillating Starts Contest.


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Book Proposal Help: The Great First Impression Book Proposal: Everything
You Need To Know To Sell Your Book in 20 Minutes or Less is now an
e - book ($2.99) or paperback booklet (Only $6.95). The perfect giftlet for nonfiction writers. Find it at http://budurl.com/BookProposals =============================================

Tip from The Frugal Book Promoter: You can use endorsements or blurbs on the first two pages of your book. If it's good enough for the big traditional publishers, it's good enough for your book—no matter how it's published. Keep scrolling for an idea for selling your other books.


==============================================Social networking is one of the best ways to make valuable contacts and build a list of readers. The most supportive and interactive one I know with an associated site for displaying fiction to the movie industry is iFOGO. Subscribe at
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Tip: I don't know one author who uses blurbs enough to let readers know what their book can do for them. Lynnette Phillips posted a list of my ideas for using blurbs on her Web site: http://everydaybookmarketing.com/2012/07/09/book - blurb - booboos - or - seven - ways - to - avoid - the - no - sales - book - blues - by - carolyn - howard - johnson/ Straight from The Frugal Book Promoter, Second Edition, of course. http://budurl.com/FrugalBkPromo



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I keep adding new resources for authors on my Web site. Please use the huge Resources for Writers section http://www.howtodoitfrugally.com/links_for_writers.htm. And please let me know if you find broken links. I need your help! =============================================

Tip: Thanks to Lance Johnson, author of What Foreigners Need To Know About America From A To Z (http://amzn.to/ForeignersAmericaUS) for turning me on to this article about where Barnes and Noble went wrong. You can use my comment there as an example of how to leave comments that benefit readers of the blog as well as the commentator/author. Comments should add something to the conversation in the original post as well as benefit our books in some way. http://www.dailyfinance.com/2012/08/15/how - barnes - - noble - destroyed - itself/?source=TheMotleyFool
Note: Normally I'd include links in my comments but this particular forum doesn't allow that.


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Here is the link for the page on my Web Site that lists some of my favorite accessible contests, an article on using contests and more. http://howtodoitfrugally.com/contests.htm. ==============================================

Opportunities

Review Site Needs Reviewers
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Novelspot.net needs reviewers. A query form is available at:
http://reviewing.novelspot.net/contact - form/authorpagequery.php. You may recall that in The Frugal Book Promoter (http://budurl.com/FrugalBkPromo) I suggest reviewing as a wonderful way to network with reviewers and other writers . . . some of whom may become great cross promotion partners.


Women Writers Needed for Writing Project
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The Right to Bare Arms will be an anthology of women’s thoughts on life and peace. I spelled it that way to help open any doors that might trigger: irony, satire, humor, fashion…

What I am looking for is a group of women to work on this anthology. The assignment would be up to 5,000 words, including a short bio/statement of intent, from each woman. The 5,000 words could be one essay or story, or it could be a combination of three to four works, including poetry. It could be deep thoughts or playfulness. I am not ready to put a deadline to this yet but, once everyone is onboard, that will be the next step. I suspect it will be enough time for even the deepest thought or slowest writing. I am inviting any of you who are interested to contact me about being included in The Right to Bare Arms. I will make the decision based on what you tell me about yourself and your interest in the project, and get back to you quickly. Georgia@ladybugbooks.com


Writers Needed for Remember the 60s & 70s Contest
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Where were you in the 60s and 70s? Editors: Kate Farrell, Linda Joy Myers, Amber Lea Starfire are seeking women with telltale stories of that extraordinary era for a unique anthology: Times They Were A - Changing: Women Remember the 60s and 70s. Prizes will be awarded to the top three works, though all entries are eligible for publication: First – $300, publication, and 5 copies of the anthology; Second - $150, publication, and 3 copies of the anthology; Third – $75, publication, and 2 copies of the anthology.

Deadline: January 15, 2013.
Entry fees: $20 for prose, $15 for poetry.
For complete guidelines and to enter, go to: www.timestheywereachanging.com .


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Subscribers who have websites or newsletters of their own may be interested
in the F r ^^ Articles 4 Readers and Writers on my site, http://howtodoitfrugally.com/free_content.htm . I try to add new articles to it frequently. If you don't see what you need for your blog or newsletter, just ask. HoJoNews@aol.com.
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On Poetry
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This is a running feature for the poets among us and those who would like to try writing poetry but feel . . . well, inadequate about the writing or the promotion. Please send in your poetry tips and resources for this section to HoJoNews@aol.com.

Poetry Has Become Commercially Viable
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Target issued a coupon book called "Hi, Coupons (Or should we say, "haiku - pons"? Each page of coupons is backed up by a corresponding haiku like this one for the personal needs coupon page:

date night has arrived
cheeks want a colorful boost
i can see you blush

There was even one haiku that used a metaphor:

super - powered suds
mighty matador for stains
look! it's good as new

OK. So they aren't the most poetic of haiku, but it may mean a job for some poet! By the way, I'm being patient with their punctuation style choice in the title they used. Do you see the problem? Here’s Mindy’s commercial haiku:

Patient with style choice
Patient with punctuation
Do you see problem?

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Endorsement: “I started on FRUGAL and I went, ‘Whoa....damn good book!’ It is
so PROFESSIONAL!” ~ Dorothy Thompson, editor of The Writers Life
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Tech News: Microsoft is planning to go into the hardware business with a new tablet called Surface. What excites me is that it will have a "nearly flat keyboard [that] doubles as a cover [and] connects to the tablet magnetically," according to Time magazine. They also say it uses sensors to provide remarkably comfy typing. I've been waiting for a tablet that one could type easily on. So far, the only drawback I see is it also comes with the new Windows 8. Sigghhh. Another update of Windows to learn!

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A general marketing rule is that a product must be seen seven times before it is purchased. That is just as true for books (because they are products, like it or not!). Let people see that book cover image! To do that, you are invited to advertise as a site sponsor at www.howtodoitfrugally.com/advertising.htm for only $35 a year. Yep, the frugal way! Click on the Advertising tab at the top of the page or contact me personally at hojonews@aol.com.
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Tip from The Frugal Book Promoter: Use an ad in the back of your book or alternatively (if you're a very conservative marketer), a very subtle list in the frontmatter of your book to let readers know about your other books.


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Ta Da! E - books are great tools for promotion
http://www.bookbuzzr.com/blog/book - marketing/ta - da - e - books - are - great - tools - for - promotion/
The Anatomy of a Free (Read that Promotional!) E - Book
http://www.bookbuzzr.com/blog/book - marketing/the - anatomy - of - a - free - read - that - promotional - e - book/
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Q&A a la Ann Landers

How Much Pretending Must We Do To Cover Up What We Should Be Proud Of ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
QUESTION:

Dear Carolyn,

An interesting ethical problem has arisen for self - published authors over the last few years: the attribution of their books to fictitious publishing houses. I can think of two Kindle books whose stated publishers contain the author's initials in their names and, in at least one case, mention no publisher on the copyright page. The most important question this raises is whether it is dishonest or merely a reasonable attempt to counter the prejudice against self - published authors and books.

In defense of the practice, we can turn to the "Writers'' & Artists' Yearbook 2005", where in the section on self - publishing it says "Never admit to being [your own publisher] ... Invent a name ...."
What are your thoughts on this?

Very best wishes,
Mark

ANSWER:

Mark, in The Frugal Book Promoter I talk about great PR being a little like a florist who always puts their best blooms forward. But that is different from misleading and out - and - out lying. Besides, everyone who knows anything about publishing is on to this ruse of pretend publicists and pretend publishers anyway!
I might add that there is also much in The Frugal Book Promoter on ethics. It is certainly ethical to form (or name) your own publishing company with its own name when you self - publish. And I think if an author hires someone to do much of the publishing work and the book goes out under their name, it is helpful if it is not an immediately recognizable name associated with self - publishing. Again, putting the best blossoms forward.

BTW, something similar has often been suggested when acting as your own PR person. And I've heard that it occasionally works. But pretending to be someone you're not is a hard ruse to maintain and when (not if) the party being approached finds out, well, it tarnishes one's reputation.

To boil it down. Burnish the positive. Diminish what some might consider the negative. (I mean, we also have to face the reality that press - discrimination still exists!) But always consider your reputation. It's been said, it's the only thing we really have. And do know, that discrimination against the self - published is subsiding—slowly—as more and more authors who self - publish are doing a better job of it. I’ve seen some authors including me and my poetry partner Magdalena Ball use taglines like, “This is a proudly self - published chapbook in the time - honored tradition of poets everywhere.”


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Are you confused about how to credit facts or quotes when you write articles or nonfiction? Check out my Frugal, Smart and Tuned - In Editor blog: http://thefrugaleditor.blogspot.com/2010/10/q - la - ann - landers - academic - accreditation.html or the new edition of The Frugal Book Promoter, www.budurl.com/FrugalBkPromo .
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Tip: A little bird told me that Dan Poynter loves historical fiction and reads voraciously when he travels to his speaking engagements everywhere in the world. That means he reads electronic versions. What would be wrong with sending your historical fiction to him as a thank you gift for his great newsletter? What would be wrong with doing the same for other influencers in the field that you write in? Some people are in amazing positions to credibly recommend what they love.

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Yes, I do consult. I tailor my fees to your needs—everything from coaching to full edits (sorry no partial edits) to hour consultations to help you with your marketing campaign or your path to publishing. http://budurl.com/carolynsconsulting
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Tip from The Frugal Book Promoter: Another idea for using your book to sell books: Include a bonus chapter of your next book in the backmatter of the book you're publishing right now. Traditional publishers do this for books of a series all the time. It's a benefit, not an imposition.


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I need editing questions and tips for my The Frugal, Smart, and Tuned - In Editor blog, www.thefrugaleditor.blogspot.com. Articles, too! You ask and I'll provide ample credits and links to whatever site you choose. HoJoNews@aol.com. =============================================


Tip from The Frugal Book Promoter: If your book is going to be traditionally published, suggest the marketing tips for covers, front matter, etc you saw earlier in this newsletter to your publisher. They should be happy to accommodate you. It can't hurt to try—tactfully.


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You'll find a myriad of writer helps at http://www.howtodoitfrugally.com/links_for_writers.htm It includes a list of small presses of various kinds that I am familiar with. =============================================


Thank Yous

These are, indeed, thank yous but it occurs to me that many Sharing with Writers readers are not using them as resources. Often the blogs, newsletters, Web sites, and other entities mentioned are perfect vehicles for exposing your books to new readers. It is up to you to click or copy and paste to see which might be suitable—and for inspiration on how to make what you do a match for them.


Thanks to Linda Barnett - Johnson... ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
…for shouting about my New Book Review to her authors on her blog. http://lindabarnett - johnson.blogspot.com/2012/08/the - new - book - review.html And for submitting reviews of books she loves. And isn't it nice when fellow authors just offer surprises that make us feel valued! Learn more about her at Linda Barnett - Johnson Editing Services

Thanks to Heidi Thomas. . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
…for including my chock - full - of - ideas article on what to do when your book sales start getting musty. http://heidiwriter.wordpress.com/2012/08/17/book - sales - getting - musty/


Thanks to Aaron Paul Lazar… ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
…for hosting my husband's first guest blog (http://aaronlazar.blogspot.com/2012/08/special - post - introduction - to - mr - lance.html) for his What Foreigner's Need To Know About America From A To Z. The lesson? Great networking never stops; it just goes on and on. ( - : This blog post is also a good example of how an author can make a book (or other topic) that's slightly off - topic work for them.


Thanks to Patricia M. Terrell and Book 'Em
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This is an example of the great job Patricia M. Terrell's Book 'Em writers conference and book fair does for their presenters. A feature front page story in print media. Yay! http://robesonian.com/pages/full_story/push?content_instance=19932740&need_to_add=true&id=19932740 In the Frugal Book Promoter I talk about the things writers should look for before they commit to signing or presenting. Also lots to help authors make book fairs successful.

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Fun and F r ~ ~: If you purchased the Frugal Book Promoter or the Frugal Editor, I'd love you to review it on Amazon or BN.com. Make it simple; just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you a 35 - page handout from one of my UCLA classes. As a thank you, of course. HoJoNews@aol.com
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Guest Feature

How to Increase Your Newsletter Visibility by 100% ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
By Penny Sansevieri
Newsletters are a great way to stay in front of your audience, but I’m amazed by how many people still have no idea how to manage their own newsletter. I see sloppy copy or newsletters that haven’t been edited (am I really going to buy from someone who doesn’t have the time to edit their newsletter or make it look nice?). I also see newsletters that veer off topic so much that I instantly unsubscribe. And, my absolute favorite: how on earth did I ever end up with this newsletter in the first place?
If used correctly, newsletters can be a great way to get your message out there, offer helpful advice, and keep people in your marketing funnel. We’ve had our newsletter for ten years and it’s been a solid way to stay in front of our audience and educate them about their market and what we do as a company. Candidly, I would consider getting rid of a lot of things, but never our newsletter. It’s often the single biggest business driver to our company. It’s not easy, it requires work, but the rewards are tremendous. Here are some ideas for enhancing your newsletter and growing your audience:

• Know your audience: While this might sound trite and a bit “duh,” it’s actually more important than you might think and, ironically, quite overlooked. Many business owners who put out newsletters write more for themselves than for their audience. This is a huge mistake because, most of the time, your consumer won’t care about things the way you do. Speak to their pain, their needs and their hot buttons and most important, know exactly who they are before you start cranking out newsletter copy.
• Other newsletters: It’s important to know what other folks are putting out there in regards to newsletters. This will help you learn what you like, what you don’t like, and what might work for your market. Also, you want to really understand your space and other experts who share your arena.
• Subject lines: This is probably the most important part of any newsletter. They need to grab the reader’s attention, and if you know what your audience wants, the subject lines shouldn’t be hard. But they must speak to the needs of your reader. Of all the things going on in their lives, as it relates to whatever you are selling, what’s their biggest need right now? Answer that and you’ve got a perfect subject line.
• Who cares? Whether it’s a newsletter, a blog post, or a tweet, ask yourself: “Who cares?” If you can identify the person as your reader and the content important enough to get them to care, then you have a good topic. Remember, it’s not about you – in fact when it comes to creating great content and newsletters that rock, you don’t matter at all. Keep that in mind, and understand that this is about putting together a message that 100% benefits the people you are writing to.
• Personal notes: What prompted this article was an email note I got this morning. The subject line said “A personal request” which prompted me to open it. When I did the email started out with Dear….., and a bunch of spaces after the word “dear” because I had not entered my name into their system. Be really careful of this. Not everyone enters their name into your email list when they sign up; if they don’t, you want to try and avoid these types of emails because they look a bit odd to the recipient. A subject line that said “A personal request” along with an email that was anything but personal caused me to unsubscribe right away.
• Length: A lot of people say that they prefer shorter emails to longer ones. I say it really depends on your market. Our newsletter is pretty long but it’s packed with content and I hear from authors all the time that they keep these issues, often printing them off. Your market will dictate how long or short your newsletter should be and if you are following others in your market, this will tell you a lot.
• Colors vs. text: I’m still a big fan of text - based newsletters. I know that folks will say that color works best but I still think that color newsletters can be harder to read on your phones and often wind up in spam filters.
• Frequency: How often you deliver your newsletter will generally depend on your consumer, but a good rule of thumb is once a month at a minimum and once a week at a maximum. I would not recommend sending your end - user too many announcements and newsletters. Also, it’s a lot of content to create, so keep that in mind. If you build a loyal following you can often create special blasts with more frequency and not lose readers, but keep in mind that we’re all inundated with emails so many times, less is more.
• Editing: Please make sure your newsletter is edited. This is so important. Remember that everything is your resume. I used to know a guy in publishing who put out a newsletter that said “this is not edited.” I felt like it detracted from his message, especially when he backed up that statement with typos. Not good. Everything is your resume. If you don’t have time to send out an edited newsletter, you should consider whether or not you have the time for it at all.
• Appeal to the “skimmers:” Most people skim email these days, so appeal to that. Use short paragraphs, bullet points and strong headlines. That way your reader can glance through the newsletter without having to sift through endless copy and get to the heart of what they are looking for.
• Promote or not? I’m not a fan of a newsletter that’s all heavy promotion. You know the ones I mean, they scream “Look how fabulous I am” and then contain a lot of sales copy and special offers. I unsubscribe from those pretty quickly. Ideally you want to strike a balance. Clearly you are doing this to promote yourself and you want your readers to know what you do, what your message, book, or product is about and how they can get it. You can and should talk about this in every issue but keep in mind that a healthy balance is 95% information and 5% sales. You’ll build customer loyalty much faster this way.
Having a solid base and a consistent way to communicate with your audience can really help to optimize and increase your bottom line. A newsletter might seem like a lot of work, but in the end if it’s done right it will pay off in some pretty amazing ways.
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Author and marketer supreme Penny C. Sansevieri is founder and CEO of Author Marketing Experts, Inc. She is a best - selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self - Publishing for NYU.

Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity, which has been called the "leading guide to everything Internet."

To learn more about Penny’s books or her promotional services, you can visit her web site at www.amarketingexpert.com.


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Chaz DeSimone has a new f r ^ ^ way to get a great poster for your office or a gift. You subscribe to his fr^^ poster offer and newsletter on design (including book cover design) and a different poster will come to your e - mail box about every other week. Each is entirely different, all the highest quality in design and all associated with the ampersand and, by extension, our love of writing. Each also comes with directions for printing, framing, making this into a f r ^ ^ bie that lasts. To subscribe and see images go to: http://forms.aweber.com/form/91/119176491.htm
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Feature

Promote Your Holiday Gift Promotion ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
This is the time of year when you could work up a cross - promotion for the holidays. You could do it with another author (sort of a two - for - one special), or think of something on your own—a discount, a free booklet, etc.

• Any promotion you choose to do has to be promoted. I'm sure you have things you could do with what you are doing lots of anyway. Your blog, Facebook page, newsletter, Twitter, etc. etc. are examples
• Make a Web page where readers can pay by Paypal. This can drive lots of traffic to your site, so it’s not a bad thing. It’s even better if they can also pay with a credit card. Only in an emergency, should you ask them to send you a check.
• You need to have enough markup in your book to cut the price pretty drastically and still make at least a little money, usually 50%. This unique book paints a revealing picture of America for those foreigners who will benefit from a better understanding of America. Endorsed by ambassadors, teachers and editors, it even examines our culture, customs and language.
• Start promoting very early. Frequency counts.
• Someone (probably you) needs to handle the shipping. Work that into your plans.
• Alternatively, you could put together an online holiday catalog. There are suggestions for services that already do these in The Frugal Book Promoter, but if you’re good with html design, you could work on one of these cooperatively, too. There’s information on that in the Second Edition of The Frugal Book Promoter, too. (www.budurl.com/FrugalBkPromo )


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Aggie Villaneuva is a resource you need to know. So, go to my article on how to format your book for Kindle in just a few easy steps and while you're there, poke around for Aggie’s assortment of marketing aids including her app service. http://www.promotionalacarteblog.com/2012/02/kindle - formatting - made - easy - by - carolyn - howard - johnson/
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Tip: People have been asking me for details about how to pitch the Huffington Post and I didn't know the answer. Now my husband who is a newbie to book promotion (author of What Foreigners Need to Know About Book America From A To Z http://amzn.to/foreignersamericaus) does the research and - - can you believe?—sends me this: To pitch an idea for a blog post to the HuffPost Blog Team,
please enter your name, a brief bio, your email address and your pitch.
The pitch can be a short idea, or the full text of your submission.
An editor will contact you should we decide to publish your blog post.
http://www.huffingtonpost.com/contact/


Tip from A Cappela Publishing: Here is a opywriting secret to attract more clients and increase sales. Use a call to action. A call to action is where a lot of marketers miss the mark. Once you paint a picture of the outcome, you have to tell your prospect how to get in touch with you immediately. Let them know you can solve their problems and tell them how to reach you. I.e., Call Today! Book Now! Sign - up Today! Download Now! This is known as a “Call to Action”. Don’t assume your prospects will know what action you want them to take, always tell your prospect what you want them to do. Learn more about A Capella at www.acappela.com.


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The Publishing Insiders (Paula Krapf and Penny Sansevieri) and I talk about book promotion on their BookTalkRadio program. I know you’ll pick up some new tips or encouragement. http://www.blogtalkradio.com/thepublishinginsiders/2012/05/29/no - money - out - of - pocket - shooting - your - book - to - stardom
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An Itty - Bitty Column on Writing

Season - Changing Opportunity
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By Mindy Phillips Lawrence

September 22nd at 10:49am EDT, fall begins. Leaves will soon be turning and the weather will put away its hot days and cool down. It's a season associated with harvesting, Halloween, football, hockey and, for some, the onset of melancholia as winter approaches with its chilly blast.

It's the time of year when you're not sure what to wear – a sweater or short sleeves. Temperatures step down from a sometimes agonizing high near 100 to a more sedate set of 70s during the day. As you heat up a good hot cup of tea, it's time to seriously consider what projects you are going to work on over the wintertime.

Here are some suggestions to get your fall days off to a good start and to successfully utilize your winter planning and writing time.

• Pick a topic or project of your choice. Do some simple planning on how you will work each day on this topic you've selected .
• Make a list of books, e - books, and other research materials you will need to complete what you will be working on.
• What field trips can you make now to get your project going before freezing weather hits? Where can you gather information, photos or get interviews?
• Get a calendar out and figure out the time it will take to complete each section of your plan.
• Do an Internet search of places that might be interested in what you are working on.
• When you are searching, did you find any possible grants or other support for what you are doing?

As winter hits, you will have all the basics put together to work on you topic and have it ready for the big time when spring arrives.

And DO take time to carve a pumpkin!
LINKS


Pumpkin Carving
http://www.pumpkincarving101.com/

Pumpkin Carving – Leaf Pattern
http://www.marthastewart.com/how - to/pumpkin - carving - leaf - carved - lanterns

Manage Your Writing
http://www.manageyourwriting.com/planning/

How to Organizing Writing Projects
http://menwithpens.ca/how - to - organize - copywriting - projects/

Organizing Your Writing Project
http://bloodredpencil.blogspot.com/2011/06/organizing - your - writing - project.html

- - - - -
Mindy Phillips Lawrence in a writer, editor, and artist based in Springfield, Missouri. She’s the co - author of The Complete Writer, and author of two poetry chapbooks. Find her at http://mplcreative.webs.com/ .

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I believe in social networks. Big and small. Sometimes the smaller ones are easier to make lasting and more productive contacts on. I recommend iFOGO (http://www.ifogo.com/buy/order_chj.html) which is small in part because there is a small membership fee. And, of course, my usual. No membership is good unless it's an active membership.
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Can You Market Eco Chic?

Is Your Book or Topic Eco Friendly ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Not to put too much of a commercial twist on it, but how can retailers (yes, authors of books are retailers when they sell books to the general public) follow the model being set by Timberland, North Face, Adidas, Gap, and lots of other big guys? They're making ecology chic and they’re calling it Eco Chic according to Time magazine. It's an example worth copying.

More than 60 big name brands and retailers pilot a program for apparel makers. They assign a Higgs Index to the eco friendliness of clothing. It's all voluntary. Anyone can join. Anyone can apply to get a rating for their clothing item. It was only last week my workout spot (Total Woman) featured a rack of yoga clothing that is eco friendly. They were expensive but also stylish, soft to the touch and wickable.

Keep reading. I'll get to books in a minute.

I like both the idea and the inclusiveness of the thing. It's great marketing. And using it could prove profitable—for the businesses and the planet. Everyone wins. So don't we need this for other industries, too? What retail organization could help rate independent stores and chains? What organization could offer (Zagat style?) ratings on paper or home cleaning products? What organization could give a shoutout to publishers or writers who help make eco chic?

So far, the US government has nothing to do with the apparel program. Thus there's no penalty for a low score and no roses to pin on the noses of those who rate high. Well, OK. Rating high gives a company (vendor, retail store, whatever) bragging rights. And maybe a write - up in in Time?
So how is your book eco friendly? Paper eco friendly? Is a scene in it set in a national park? A character in it is a big recycling buff? The nonfiction topic is related in some way to ecology? And if you can find an angle, what can you do about it?
• Post it on your Web site.
• Put it on your business cards and bookmarks.
• Write a media release about it.
• Encourage the organizations (conferences, associated publishers, universities, etc) you belong to support and publicize anyone in the publishing industry who supports eco.
• If suitable, have it printed on your book.
• Find bloggers and other media focused on ecology and pitch them a guest blog, interview, or feature story.
CHJ

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I have a series of retail books that authors could benefit from. The reason? Authors are retailers, too. They must sell their books. But A Retailer’s Guide to In - Store Promotion will be especially valuable because it will give authors insight on how to convince retail outlets that a partnership (like a book signing, workshop or seminar) with them will benefit their bottom line. Find this book at www.budurl.com/RetailersGuide or more about the whole series at www.howtodoitfrugally.com/retailers_books.htm
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Publishing News
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Kindle Direct Publishing (http://kdp.amazon.com) is now in India! Here is a note directly from Amazon:
If you have distribution rights in India for books you've published through Kindle Direct Publishing, they are now available in the Kindle store for India (sold to customers in India on Amazon.com). The list prices for titles sold in India are currently identical to those you've chosen for the Amazon.com store.

If you would like to review or change your preferences or pricing for each title sold in India, you can visit your KDP Bookshelf here:

https://kdp.amazon.com/self - publishing/dashboard

Titles sold in India will appear in your Amazon.com sales reports. You can visit your sales reports here:

https://kdp.amazon.com/self - publishing/reports

You also now have the option to receive royalty payments in Indian Rupees (INR) for sales on Amazon.com. If you would like to review or change your payment preferences, you can do so on your KDP Account Page:

https://kdp.amazon.com/self - publishing/account

Also, be sure to check out the India Kindle Store press release:

http://phx.corporate - ir.net/phoenix.zhtml?c=97664&p=irol - newsArticle&ID=1727519&highlight=



Carolyn's Appearances and Teaching ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
 As a co - sponsor of the Muse Online Writers’ Conference (and the first one at that!), register early to attend October 8 to 14, 2012. I can’t tell you how many of my subscribers have been disappointed that they can’t avail themselves of this f r ~ ~ conference (every year!) because they miss the deadline. I'll be going to a seminar on "Sell Your Book (Or Promote It!) with Great Query Letters." Enroll at http://themuseonlinewritersconference.com/.

 I will be speaking on several panels at the Book ‘Em Book Fair in North Carolina Feb. 23, 2013. Go to http://www.bookemnc.org/ for opportunities for your book and watch for more on my appearances there in this newsletter. It is headed by mystery writer p.m. Terrell. The purpose of The Book 'Em Foundation and this event is to raise public awareness of the link between high crime rates and high illiteracy rates. Proceeds from the Book 'Em North Carolina book fairs go directly to increasing literacy in Robeson County, North Carolina, and to reducing crime in the area.

 Make plans for the online 2013 Catholic Writers’ Conference now. I know many are disappointed when they can’t sign up for my chat after the registration deadline and if they knew what else they’d missed, they’d really be sad. So mark it on your calendar—maybe to register in December of 2012. The Conference is March 4 - 15, with chats March 4 - 10 and forums March 8 - 15. I’ll be conducting a couple of chats on Secrets of Pinterest for Authors and One on To Italicize or Not to Italicize and Other Professional Editing Secrets. http://www.catholicwritersconference.com/

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Sign up to receive a copy of my Sharing with Writers blog in your e - mail box. It is a focused blog on all things related to writing and publishing. Go to www.sharingwithwriters.blogspot.com. Sign up in the left - hand column. Find related resources by scrolling to the bottom of the blog.
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Wordstuff ™

Something to Make Writers Smile
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(Fun with language from The Washington Post and other publications.)

REFRIGERATOR: Combination art gallery and air - conditioner for the kitchen.



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Essential Book and Record Keeping:

This is the place to share with others and learn from others.

Although I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources.

To submit information articles, tips or other information, e - mail Carolyn at CarolynHowardJ (at) aol (dot) com. Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this newsletter, send an e - mail to CarolynHowardJ (at) aol (dot) com with "Unsubscribe” in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e - mail with "Subscribe" in the subject line to CarolynHowardJ (at) aol (dot) com.

Please pass this newsletter to friends or e - groups. It needn't be pasted in its complete form, but please credit this newsletter, and the individual contributors with anything you snip and paste.

Ordering Information

The HowToDoItFrugally Series for Writers

Frugal Book Promoter: How to Do What Your Publisher Won't http://budurl.com/FrugalBkPromo
The e - book at http://budurl.com/FrugalBkProKindle

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
E - book: http://budurl.com/FrugalEditorKindle
Paperback: http://budurl.com/TheFrugalEditor

The Great First Impression Book Proposal: Everything You Need To Know About Selling Your Book in 20 Minutes or Less
Paperback: http://budurl.com/BookProposals
E - book: http://budurl.com/bookproposalskindle

Great Little Last - Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper - Perfect Copy
Paperback: http://budurl.com/WordtrippersPB
E - book: http://budurl.com/WordtrippersKindle


The Survive and Thrive Series for Retailers (Authors need to know about retailing, too!)

A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques
Paperback: http://budurl.com/RetailersGuide
For Kindle: http://www.amazon.com/dp/B004H1TACC
Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
Order in paperback direct from Amazon: http://budurl.com/Tweeting4Retailers
Order for Kindle Reader: http://www.amazon.com/dp/B004H4XCCS
Order an e - book from the publisher: http://www.createspace.com/3439623.

Your Blog, Your Business: A Retailer’s Frugal Guide to Getting Customer Loyalty and Sales—Both In - Store and Online
Sponsored by Gift Shop Magazine
To Order: http://budurl.com/Blogging4Retailers
To Order for Kindle: http://www.amazon.com/dp/B004H1TACC
Carolyn’s Fiction and Creative Nonfiction

This Is the Place: http://budurl.com/ThisIsthePlace

Harkening: A Collection of Stories Remembered: http://budurl.com/TrueShortStories

Carolyn’s Poetry

Cherished Pulse: Unconventional Love Poetry. Coauthored with Magdalena Ball
For Kindle: http://www.amazon.com/dp/B004GXB4AW
In print to be used as a greeting card or booklet: www.budurl.com/CherishedPulse
For Nook: http://www.barnesandnoble.com/w/imagining - the - future - magdalena - ball/1021152596?ean=2940000904893&itm=4&usri=magdalena+ball

She Wore Emerald Then: Reflections on Motherhood, a chapbook of poetry. Coauthored with Magdalena Ball.
Paperback and Kindle: http://budurl.com/MotherChapbook
For Nook: http://www.barnesandnoble.com/w/she - wore - emerald - then - magdalena - ball/1020032782?ean=2940000807408&itm=5&usri=magdalena+ball
For Kindle: http://www.amazon.com/dp/B004GXB4AW

Imagining the Future: Ruminations on Fathers and Other Masculine Apparitions. Coauthored with Magdalena Ball
To order as an e - book: https://www.createspace.com/3419505
For Nook:http://www.barnesandnoble.com/w/imagining - the - future - magdalena - ball/1021152596?ean=2940000904893&itm=4&usri=magdalena+ball
To order as a paperback or for Kindle: www.budurl.com/Imagining
Deeper into the Pond: A Celebration of Femininity, Co - Authored with Magdalena Ball. Artwork by Jacquie Schmall
To order as an e - book: https://www.createspace.com/3608866
To order as a paperback: http://budurl.com/DeeperPond
Tracings, a chapbook of poetry (Finishing Line Press)
http://budurl.com/CarolynsTracings

Contact Information

Websites
http://HowToDoItFrugally.com
For special help for fiction writers
http://www.fictionmarketing.com


Blogs:
http://www.SharingwithWriters.blogspot.com, a blog on all things publishing
http://www.TheFrugalEditor.blogspot.com, all things grammatical and ungrammatical. On editing, formatting, and craft.
http://www.TheNewBookReview.blogspot.com, a blog focused on YOUR reviews
http://www.WarPeaceTolerance.blogspot.com War. Peace. Tolerance. And Our Soldiers.
http://www.sizzlingbookfairbooths.blogspot.com, a blog where you can learn to get some mojo behind your own booth by learning from the successes and mistakes of others. It is no longer active but there are lots of ideas you can use here, just the same.

Pinterest: Repin one of my book covers, I’ll pin yours to one of my boards. http://pinterest.com/chowardjohnson

Tweeting at:
www.twitter.com/frugalbookpromo
www.twitter.com/frugalretailing