June 14, 2005: Sharing with Writers: News from the Desks of Carolyn Howard-Johnson and Friends

Each issue of Sharing with Writers is posted at FairgoeBooks, com. The last letter is now up at http://www.angelfire.com/electronic/fairgoebooks/literaryfour.htm.

Note: I*m trying to cut down on gobbeldy gook for some subscribers. I do not use quotation marks, possessives or about any other punctuation. They seem to disagree with Yahoo and others. Thus you will find bold and caps in their stead and even omissions of stuff you just know should be there. I hope it doesn*t drive you crazy. I am also working so that more subscribers received their letter through their spam filters.

INCLUDED IN THIS NEWSLETTER:
1. Note from Carolyn
2. More Dear Abby on Amazon Secrets
3. Blatant Promotion
4. Tips are scattered throughout. In fact every single link in this newsletter may lead you to something or someone you can work with to sell or promote your book.
5. Links are featured throughout.
6. Opportunities
7. Fun Piece and Resource for Creativity
8. My THANK YOUS (Per my own advice in FRUGAL. Each is a possible lead for your own publicity.)
9. Fellow Writer News
10. From a letter by Leora Skolkin-Smith on A Famous Writer*s Own Press
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NOTE FROM CAROLYN:

Although you will still find odd punctuation in this letter to keep away the Gobbeldygook Gremlin, I am trying something new this time. I am disseminating the letter through my auxiliary site at Authors Den. If you can take a moment to let me know how it comes through to you, I would appreciate it. You*ll need to use my regular e-mail address (hojonews@aol.com) to do that.

Thanks to you all.
Carolyn Howard-Johnson
HoJoNews@aol.com
http://carolynhowardjohnson.com
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MORE DEAR ABBY STYLE DIALOGURE--THISTIME ON *REAL PUBLISHING" VS. *SELF-PUBLISHING*

Ok,Teach:

I need an opinion on something an agent friend of mine said that I think might be an out of date idea. Or at the least, a limited perspective.

Seems she thinks that self-publishing kills your chance of ever being published by a "REAL publisher." When I look at how few books are published by the REAL publishers each year, how little promotion they do for them AND how long it takes to get the final book to market, I don*t believe this! Who is right? Thanks.

(Kate Porter, animal activist for www.AnimalChatTV.com
and event coordinator for The Desert Woman)

Actually, both of you are right. Your friend has a traditional-academic viewpoint. There are several examples of famous writers (both in the past and in the now!) who published themselves first and then made it big with traditional publishers to say nothing of the many hundreds who published themselves and then went on to pub with traditional publishers and didn*t climb to the bestseller list so we never heard about them.

If you self-publish, and do not promote your book and it does not sell well, it might not bode well for your future possibilities with a traditional publishing. Even then, you could get around a less than stellar reputation by pulling your book from Amazon and other places and proceeding as a newbie or under a pseudonym. As you say, so MANY books are being published these days, who is going to track everyone out there?

I believe that authors should make decisions about how they publish based on their dreams, the type of book they have written (nonfiction is generally more profitable self-published, as an example, than fiction), their need for profit, the time they can invest in promotion, how long they are willing to fool around waiting for a nod from agents and a publisher and more.

Another factor in choosing a publisher is that attitude thing--the one you have already heard coming from the mouth of a friend; there is lots of prejudice against subsidy, self, vanity and POD publishing among those in the publishing business (and yes, these are all different forms of publishing--another subject for another time! (-: ).If you choose to be independent, negative attitudes are something you must contend with. There are ways to do that (also another subject for another time!). Having addressed this form of bigotry, you should also know that most readers do not know--nor do they care--how your book is published.
Best,
Carolyn
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BLATANT PROMOTION:

~Circle Saturday, Nov. 5th, for my fall class at UCLA, Creating a Promotion Package for Your Fiction or Non-fiction Book. A one-day class, it is affordable in terms of time and tuition. I will be stressing that having what the industry now calls a *package,* (what they really mean by the term is expertise as both an expert and a promoter) is becoming more and more important in the publishing world. This course will help you create that package as well as help with the essentials of promoting an existing book.

It will be at UCLA*s Public Policy Building, Rm. 2250, Eng. 735.1 Reg#: R480

For more information on the class or Carolyn*s books contact her at 818 790 0502 or HoJoNews@aol.com.
FRUGAL is also available at the UCLA bookstore and Amazon.com among others. You may request a UCLA Writers* Program Quarterly or register by contacting
Marc Hennessey at writers@uclaextension.edu or (310) 825-9415. They offer many on-line classes, too.

~I will be signing The Frugal Book Promoter: How to Do What Your Publisher Won*t, the winner of USA Book News* "Best Professional Book 2004," at Mystic Sisters, 417 S Myrtle Ave, Monrovia (in the greater Los Angeles area) from 7 to 9 pm this Friday, June 17th. Mystic Sisters is holding the signing in conjunction with Monrovia*s picturesque street fair. I will also sign This is the Place and Harkening: A Collection of Stories Remembered, both award winners. I would love to see you there and if you already have any of my books and would like to come, I*ll sign those, too. The fair should be fun so come early and plan to hang out. More information about the fair and signing is available at 626-256-1212.

~Please keep in mind that I speak and do workshops. I*d love to come to your critique group or writers* association. Contact me at HoJoNews@aol.com.

~I wrote the foreword for Support our Troops, published by Andrews McMeel. You might want to celebrate the Fourth of July by pre-ordering it (it will be released in Sept). See http://www.andrewsmcmeel.com/list/?page=1 for information. Profits support Fisher House, the Ronald-McDonald House type facility that houses families of wounded troops. I get no royalties (that*s not how forewords work! (-:.

~If you live in the Los Angeles area, circle August 11th on your calendar, too. Penny Sansevieri and I will be speaking to the famous Book Publicists of Southern California at the Sportsman*s Lodge on August 11th.

~Please feel free to forward this newsletter to other writers. Unlike many others, I do not mind if you send only part of it. I do ask that you and include the subscribe information I have provided at the end of Sharing with Writers.

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Tip: BookConnector.com has launched a new service that will help authors find unique (as well as traditional) venues for book signings and readings. The complimentary service, called Connect to Book Signing Venues, identifies venues in the author*s area. Once a reading has been held, authors can rate the venue and management according to their book signing value. Visit BookConnector on the net at http://www.BookConnector.com. Your contact is Paul Petrucci.

Tip: Canon or cannon? There are a multitude of meanings for canon (you might want to look it up) but it is often a rule or body of work. There are also several meanings for cannon but we would most often use it to mean a weapon. Thanks to Leora G. Krygier, author of When She Sleeps (www.leorakrygier.com) and trusted member of one of my critique groups for bringing this to my attention.
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RECIPROCAL LINKS:
These are the result of my call for promotion trades. Many subscribers are in a position to cross-promote this way. Let me know if you would like to trade something (almost anything!) for a permanent spot here. All links must be *Carolyn-Approved.*

~Star Publish offers near self-publish profits on your paperback and an alternative to noncommunicative publishers. A different kind of publisher where the author is the STAR. http://starpublish.com.

~Do you dream of becoming a published writer? Or maybe you want to hone your skills? Writer to Writer is one of my favorite sites that features tips on writing, marketing, submitting, selling and more. Regular no-fee contests. www.writer2writer.com

~The Complete Writer from Red Engine Press offers a wide range of how-to and motivational advice on many writing topics. It also offers writing, editing and proofreading, layout and design, and publishing services. Learn more about their business writing services along with their list of fiction, nonfiction and children*s titles at http://www.redenginepress.com/


~Dr Bob Rich has earned an enviable reputation as a freelance editor. He finds all the good things in your book, and makes suggestions for improving it. He is used by several independent publishers, and a long list of writers, mostly sent along by word of mouth. Look him up at http://bobswriting.com/editing.html

~The compulsive Reader reviews books by some of the hottest writers working today. You will also find exclusive author interviews, literary news and criticism, a free e-zine, loads of giveaways, and lots more. It is a haven for book lovers. Visit: http://www.compulsivereader.com/html.

~Do bookstores owe you money? Do you want it? Michelle Dunn*s books How to Make Money Collecting Money: Starting a Collection Agency and Become the Squeaky Wheel, A Credit and Collections Guide for Everyone will help you improve your bottom line. Follow her guide to get your checks in full and on time. Let the book stores know you mean business. You are in this for profit, not to lose money. http://www.michelledunn.com/

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Tip: Here is a newsletter and site that will interest Sharing with Writers subscribers as a place to learn and, possibly, as a place to promote. Edited by Paul Petrucci it is at http://www.bookconnector.com/. Its mission is help authors connect with book promotion resources. Right up our alley, I*d say! (-:

Tip: E-Tips for E-Promotion is my new series of quick tips that will appear every other week or so in Dallas Hodder Franklin*s Sell Writing Online Newsletter. It is a natural place to go for still more Frugal tips for your promotion campaign. To subscribe go to: http://www.sellwritingonline.com/. A window there will help you subscribe easily.

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OPPORTUNITIES:

Promotional Opportunities for Writers: Twisted Tales webzine accepts book reviews, book/publishing news (new book launches, news of book signings, interviews, lectures and more). Please send reviews only if you have written them or you have permission from the reviewer to use them in your own publicity efforts. Submit to the editor annette.gisby@which.net in the body of the email. No attachments please.
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Border*s and Walden*s Rules for Your Book:: Allyn Evans, author of Grab the Queen Power: Live Your Best Life! available at http://starpublish.com/starbooks.htm , forwarded this information. It came directly from her Borders contact (it is also posted on Borders* website). It is essential information for those of you who are alternatively published and have a distributor. I am including the information in its complete form because it could be so important for the success of your book:

There is a place for books from small and independent publishers on the shelves of Borders and Waldenbooks stores. From our viewpoint, if a book is meant for the general trade market, we will review it and consider it for placement in our stores.

Our dedicated New Vendor Acquisitions department reviews self-published books and those from small presses for inclusion in our store inventory.
If you would like your book considered for stock selection in a Borders or Waldenbooks store, please send two copies of the book and a cover letter, including company address, complete contact information, confirmed marketing programs, distribution channels and proposed terms to:
New Vendor Acquisitions

Borders Group, Inc.
100 Phoenix Dr.
Ann Arbor, MI 48108

A Few Notes on Submitting Your Books:
• Books submitted will not be returned.
• Submissions will be acknowledged within 90 days of receipt
• Use of distributors and wholesalers greatly increases the opportunity for your book to be considered. Here are a few that currently supply us with small press and regional titles.
o Ingram Book Company (National)
o Baker & Taylor (National)
o Biblio Book Distribution (National)
o Partners Book Distributing (Midwest and Northwest)
o Koen (Eastern US)
o Bookazine (Eastern US)

Borders customers may locate books, music, and movies available for purchase through the store inventory search on www.bordersstores.com and through Title Sleuth, our in-store kiosks. BordersStores.com and Title Sleuth include titles available in the store as well as those available for special order.

If you have searched both BordersStores.com and Title Sleuth for your book by ISBN and you have not been able to locate it, you should contact Bowker, the data-collection agency that compiles and updates Books in Print, and they will assist you.

R. R. Bowker
Data Collection Center
P.O. Box 6000
Oldsmar, FL 34677-6800
Phone: 888.269.537
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CREATIVITY

Eat a Croissant, Be Creative!
by Rick Benzel

I bet you didn*t know that croissants are related to creativity. Here*s how. If you look up the word creative in a dictionary, you will find that it comes from Middle English, creat, which comes from the Latin creatus, past participle of creare, meaning to make.

So, creativity signifies the idea of *making something,* which of course you knew.

Delve deeper into Merriam-Webster*s and you will note that the Latin word creare is akin to the Latin word crescere which means to grow. That is why creativity is also about growing something. But to the point; the Latin word crescere is the root of the English word crescent, as in crescent moon. And the word crescent is the origin of the French word croissant, as in that gorgeous, buttery, flaky pastry so cherished for breakfast.

What this means is that creativity and croissants actually share a deep linguistic (or shall we say culinary) connection that dates back millennia. So the next time you butter up a calorie-rich soft and moist golden croissant, rest assured that you are simply enhancing your taste for creativity!

(Rick Benzel is the author and publisher of Inspiring Creativity: An Anthology of Powerful Insights and Practical Ideas to Guide You to Successful Creating, available from Amazon or at www.creativitycoachingassociation.com/resources.html. He is also founder and Executive Director of the Creativity Coaching Association www.becreativenow.com, where you may sign up for a f*r** newsletter.)
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MORE RECIPROCAL LINKS:

~Join Queen Me and other queens at QueenPower.com. Gather in a place where women promote, support and encourage women. Don*t wait till you*re ready, have more time, or are a little older. Start living your best life now! http://www.queenpower.com/

~Discover love, laughter, romance, and eccentric, meddling neighbors among other things... Discover a novel by Cynthianna Appel: http://cynthianna.bravehost.com/

~Read Joyce Faulkner*s Celebrity Cafe.com column to learn about anything from aging feet to her favorite books on writing: http://thecelebritycafe.com/features/Columnists/The_Weekly_Shriek/

~Fr** Publicity Resource: Let this site send your media release to book trade professionals including Associated Press, Reuters, Dow Jones, and more! Learn more at http://press.heliographica.com/

~Milli Thornton, author of Fear of Writing, created a workshop, The Fear of Writing Clinic, to help promote her book. Based on her experiences, Milli has written an e-book called Become a Workshop Presenter. Find out more about this useful e-book at http://www.fearofwriting.com/
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Tip: EnterprisingWriter.com (http://www.enterprisingwriter.com/ )is a new site for me--and a good one. I found Michael Meanwell*s site because he reviewed The Complete Writer written by a crew of my writing friends. I really like it and it may work well as a resource for you.

Tip: Shel Horowitz*s newsletter (FrugalMarketingTips-subscribe@topica.com) reminded me to remind you that I always put fliers about my other books in the ones I sell at book fairs, book signings or anywhere else. I also slip a business card inside the cover because many people have little business card filing systems. And I like to include something--a thank you card, bookmark or whatever--inviting them to my site to download my promotional e-books (Cooking by the Book, Seasoned Greetings, Musings, etc.) at no cost. (You can do that, too at http://carolynhowardjohnson.com.) Use this method to promote your newsletter or a critique group or workshop or…you get the idea. This kind of promotion costs only the paper and ink!

Tip: To submit material for this letter, send an e-mail to HoJoNews@aol.com with *Submission: Sharing with Writers* in the subject line.

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Carolyn*s THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON*T is USA Book News* Best Professional Book 2004. Ordering information is at the end of this newsletter. Her THIS IS THE PLACE and HARKENING are both multiple award winners. Learn more about her and download her FREE promotional e-books at http://carolynhowardjohnson.com.
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SPECIAL THANKS FEATURE:

Peruse the following thank yous for sites, editors and ideas for promoting. All of them featured or recommended The Frugal Book Promoter or my other books in the last few weeks.

~To Annette Gisby for including the reviews I do on her site, http://twistedtales.portal.dk3.com. You may want to explore Twisted Tales. Reviews that you write or reviews of your book may be a fit for it, for it is not dedicated solely to horror as the name suggests.

~To Allyn Evans for all the coverage she has given The Frugal Book Promoter in her blogs, her newsletter and on her site, www.queenpower.com.

~To Michelle Dunn for naming The Frugal Book Promoter book-of-the-month on her site*s resource page for writers. Go to this page http://www.michelledunn.com/resources/writers.html to see it and to see her other writers* resources. Michelle is the author of How to Make Money Collecting Money: Starting a Collection Agency and Become the Squeaky Wheel, A Credit and Collections Guide for Everyone. Yep, even authors can use this kind of information.
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VITAL INFORMATION FOR ALL AUTHORS: TRADITIONALLY OR ALTERNATIVELY PUBLISHED

This letter was originally sent to the authors of Star Publish from the publisher, Kristie Leigh Maguire. It is reprinted with her permission. This no order scenario is certain to happen to every author at some time, even if you don*t hear about it. If it isn*t happening now, it will when you book is phased from the bookshelves of bookstores but it still available to order. Here it is:

I have had feedback from some of you that bookstores are telling people who request to purchase your book that they can t order it. This is malarkey and makes me see red!

It is time we educated the clerks at the bookstores on how to do their job. Before we can do that the author needs the facts in order to confront the bookstores who say they cannot place an order for your book when a person requests it. Here are the facts:

Most bookstores...especially the major chains...use the distributors of either or both Ingram or Baker&Taylor. These are two of the largest distributors in the US. ALL Star books are listed with both Ingram and Baker&Taylor (Editor*s Note: It is probably that your publisher has your book listed there, too.) and they are available for ordering through either of them.. ALL Star books are listed with the standard discount of 40% to bookstores as they want and are returnable as they want.

When bookstore clerks goes to the computer to look up your book info, they may tell you that your book is listed but is not available. This is correct only to a degree. What they are looking at is the first screen on their computer. This information only tells them that the book is not stocked in their store. This does not mean that it can not be ordered. They need to go to the second screen on their computer where it will be listed and the information is there on how it can be ordered.

Do not take this lying down when a clerk at a bookstore says your book is not available. Educate them on how to do their job and have your facts in order when you do so.

It will take time after the release of your book to get the information about your book into the databases of Ingram and Baker&Taylor. Your publisher has little or no control over how long it takes them to update their systems. Allow approximately a month to be on the safe side.

Do not have people go into a bookstore and order your book if they have no intentions of actually buying it. Some authors, hopefully no Star authors, think this practice will help them get their book stocked in the bookstores. This is not the case. It is fraudulent and only gives honest publishers and authors a bad reputation...and makes a bookstore hesitant about ordering books that are published by small press publishing houses.
(Printed by permission of Margie K. Tovrea,Owner of Star Publish where The Author is Never Just a Number!
http://starpublish.com)
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Tip: Find a good list of book fairs at http://www.literarysource.com/fairsandfestivals.htm.
Before you sign on for one, re-read the section on book fairs (see the index) in The Frugal Book Promoter.

Tip: Pam Casto edits a newsletter written specifically for writers of short, short fiction. Send a blank email message to FlashFictionFlash-Subscribe@yahoogroups.com .

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FELLOW WRITER NEWS!
A word to the promotion savvy: Some of these links and names may help you with your publishing or promoting!

~Sandra Vowles was selected by the Church and Synagogue Library Association to receive the Helen Keating Ott Award for Outstanding Contribution to Children*s Literature at their awards banquet. Her website is: www.kidscandoit.com. Children*s authors might want to learn more about the award at http://www.worldaccessnet.com/~csla/awards.htm .

~Everett Beale, Rph, is the perfect author to write a novel called Fatal Addiction. (Those are pharmacist*s initials behind his name.) To be released June 25th by Jada Press, a portion of the proceeds will go to fight drug abuse. This story is fiction---or is it? Using his own thirty years experience in pharmaceuticals, Beal based his story on the amoral trend in a multi-billion dollar industry that could put our entire country in a state of Fatal Addiction while terrorists wait in the shadows. It is a tale of intrigue, mystery and danger; its dark side leavened by the love and courage of a couple who struggle against an overwhelming tide of greed and terrorism.

~Troy Corley author of Fr** L.A.:The Ultimate F*r*e* Fun Guide to the City of Angels a unique travel guide to fun things to do in Los Angeles, won the silver medal at the 2005 Benjamin Franklin Awards at BookExpo America last week. Presented by PMA, the Independent Book Publishers Association, this award recognizes excellence in independent publishing. The Independent Book Publishers Association is the largest non-profit trade association representing independent publishers. I reviewed Free LA and, being the thrifty type that I am, it sits in a prominent spot on my desk for easy referral. (http://www.freela.net/)

~Kaaren Terry, author of Across The Creek (http://www.kaarenterry.com/), was featured in an article is in the San Diego Union Today by journalist Ruth Lepper. She says, *This is the result of reading The Frugal Book Promoter and of attending one of Carolyn*s seminars at the San Diego State University Writers* Conference. I have read it cover to cover on at least two occasions. There is so much information between the pages that I am unable to retain it all so I keep picking it up each time I get out my to do list on marketing my book. I find that by thumbing through the pages I not only reinforce what I have read before, I also get a boost from the information to keep working at my marketing.* By the way, the angle this reporter found interesting is that Kaaren did not have to look beyond her own family to come up with characters for her mystery novel. It isn*t the book that is important to editors, it is the associated ideas that can be tied to it.

~Virgil Jose*s The Examined Life, was published as an e-book at http://www.fatcatpress.com/. Gil Rodrigues, private eye, sets out to find the killer of his close friend David Chang. As he hacks through a thicket of evidence, he stumbles into an industrial espionage ring and finds himself the target of a hired thug and a police investigation that points to both him and his girlfriend as suspects. South Coast Media Services calls it, *...a sophisticated murder mystery and darn good read for lovers of the private eye genre.*

~Eric Dinyer, the graphic artist who designed *our* Support Our Troops gift book (which Is now appearing on Amazon at http://www.amazon.co.jp/exec/obidos/ASIN/0740755641/ref=pd_nr_fb_5/250-4846826-9789850 ) has two new books being released. Go to Andrews McMeel*s Website (http://www.andrewsmcmeel.com/ ) and find Pill Bottles and Friendship under the gift books header.

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FEATURED ARTICLE
On Grace Paley and Her Own Press
From a letter by Leora Skolkin-Smith

Grace Paley is one of our most famous and brilliant writers. She wrote The Little Disturbances of Man and Enormous Changes At the Last Minutes. Her work was made into a film starring Ellen Barkin a while back. But what she did for writers is important for all of us. Upset by the climate of publishing for literary writers, she put her money and energy into her own publishing endeavor. she chose only three books, luckily one was mine. Here is the link for Glad Day Books: www.gladdaybooks.com.

What is truly extraordinary is that this woman, already world-famous herself, at the age of 84 and diagnosed with cancer (she has lost a breast and the cancer, sadly, is rapidly spreading) actually did this. She investing her own money in my book and edited it herself. I just published a human interest story on this at http://mjroseblog.typepad.com/backstory/ (Your writer friends should also know about Backstory, and MJ Rose who is an amazing journalist and on the side of all of us strugglers). Her weekly column "Buzz, Hype, and Balls" tells people about the publishing business and really is a wake up call .Here, too, is more information on Grace Paley: http://www.albany.edu/writers-inst/paley.html .

Grace Paley, the first recipient of the Edith Wharton Citation of Merit, was born in the Bronx in 1922. She is the author of three highly acclaimed collections of short fiction--The Little Disturbances of Man (1959), Enormous Changes at the Last Minute (1974), and Later the Same Day (1985)--as well as three collections of poetry, including Leaning Forward, also published in 1985. Ms. Paley has taught at Columbia and Syracuse Universities, and currently teaches at both the City College of New York, where she is writer-in-residence, and Sarah Lawrence College, where she has taught creative writing and literature for 18 years. She received a Guggenheim fellowship in 1961, a grant from the National Endowment for the Arts in 1966, and an award from the National Institute of Arts and Letters in 1970. She is a member of the Executive Board of P.E.N.

(Leora Skolkin-Smith*s fine literary novel, Edges, is available on Amazon.com and other bookstores.)
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ESSENTIAL BOOK AND RECORD KEEPING:

This letter is an occasional and informal way for me to share with my writing and publishing friends and for them to share with each other. Please send me your tips and news and I will try to pass them on for the benefit of others. If you do not care to receive this letter, just let me know but please, please don*t tell me you*ve given up writing or promoting!

You are encouraged to pass this newsletter on to friends or e-groups who may have an interest. It needn*t be pasted in its complete form, but please include this credit of anything you snip and paste:

To submit information for consideration, e-mail me at HoJoNews@aol.com.
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To subscribe to Sharing with Writers send an e-mail with SUBSCRIBE in the subject line to: HoJoNews@aol.com. It is edited and distributed sporadically by Carolyn Howard-Johnson, http://carolynhowardjohnson.com, author of THIS IS THE PLACE, HARKENING: A COLLECTION OF STORIES REMEMBERED and THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON*T.
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ORDERING INFORMATION FOR THE FRUGAL BOOK PROMOTER:

Order it in e-book form for only $9. at: www.starpublish.com/starbooks.htm

Paperback copies may be ordered at Amazon where they are discounting books this month: http://www.amazon.com/exec/obidos/search-handle-form/002-0672916-9668863 This is the Place and Harkening: A Collection of Stories Remembered may also be ordered there.

Order at Barnes and Noble by copy and pasting: http://search.barnesandnoble.com/booksearch/results.asp?WRD=the+frugal+book+promoter&userid=Rt39vFn9pM&sourceid=00393694016245851818&bfdate=12%2D30%2D2004+19%3A13%3A56&cds2Pid=946 This is the Place and Harkening are also available there and if you order more than $25. in product, you will get free shipping, no tax.