February 14, 2006: Sharing with Writers:
From the Desks
Of Carolyn Howard-Johnson and Authors* Coalition Friends
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Most recent issues of Sharing with Writers are posted with live links at Fairgo E-Books: http://www.angelfire.com/electronic/fairgoebooks/literary.htm. You will find the *Best of Sharing with Writers* at Apollos Lyre (www.ApollosLyre.com). Sharing with Writers is the official newsletter of Authors* Coalition, an organization of writers who help writers.

Note: In order to cut down on computerese, I do not use (or I substitute for) many punctuation marks. They seem to disagree with Yahoo and others. I hope it doesn*t drive you crazy.
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Note from Carolyn:

Dear Authors* Coalition Members and Subscribers:

Let*s talk creative promoting.

Kristie Leigh Maguire and I are proud of the Reach for the Stars contest we ran before Christmas. Our goals were two-fold, to reward those who spend heart on promoting (we all spend our love on writing!) and, in the spirit of *Sharing with Writers,* let them share their ideas with others. OK. Make that three. We also wanted the prizes to be more than a pat on the back and a banner--we wanted something that would allow them and others to keep promoting throughout 2006 and beyond.

Kristie and I had cross-promoted with 26 authors with an e-cookbook a few years ago that kept lending itself to new promotion efforts with every season that has something to do with cooking--that*s almost every holiday, if you think about it! (By the way, it is still available to you for the moment it takes to download at my site, http://carolynhowardjohnson.com. Just scroll down to the bottom of the home page and click!)

Anyway, our winners were named last fall and now we have a new chance to make them STARS, along with the many authors who supported the contest by donating copies of their books on writing including *Sharing with Writers* subscribers, Joyce Faulkner, Pat Avery, and Mindy Lawrence, co-authors of *The Complete Writer,* Shel Horowitz (also of FRUGAL fame), Peggi Ridgway who knows more about websites than any bod has the right to, and Fran Silverman, who collaborated with me on a Christmas special offer.

That*s what Authors* Coalition is all about, authors helping authors. So here is our offer to you: Not only a no-cost copy of this book full of these winning book promoters* great ideas, a complete chapter on book signings from *The Frugal Book Promoter* and more, but, if you think you can use it your promotions, on your site, as gifts to your fellow writers--any way at all--it is yours to pass along. Just ask and I*ll send you a .pdf file.

Go to http://starpublish.com
Download and then put on your thinking caps. It*s time to have some fun!

Please note: Star Publish recently lost most of its site including her bookstore. Please come back to visit again when Kristie has reconstituted some of it!

Best,
Carolyn Howard-Johnson
HoJoNews@aol.com
http://carolynhowardjohnson.com
http://authorscoalitionandredenginepress.com

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No part of this newsletter is paid advertising. At the suggestion of a subscriber who reads every issue of Sharing with Writers, you will find brand new material so noted with a pointing finger.
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Tip: Fair season is coming and though I*m not all that sold on spending money on souvenir items, many authors are dedicated to it. Natalie Bandlow, author of *Parent to Child* sent this URL to research for inexpensive items in large quantities: http://www.superiorpromos.com/viewProducts.html?ca_id=481&category_name=Under%20$1
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Letter to the Editor:

Things are certainly moving at a fast pace now and am beginning to picture the LA Times Festival of Books in my mind. As you suggested from the beginning, the sum total of what is being put together and carried out is so much more than merely having a booth. If I hadn*t been taught to stay away from cliches, I*d say the whole amounts to more than the sum of its parts. There I*ve gone and said it anyway.

Hugh Rosen, Professor Emeritus, author of *Silent Battlefields: A Novel,* http://www.hughrosen.com/

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Something to Think About:

Shel Horowitz has designed a program to encourage everyone to keep ethics in mind in all we do. His message is designed for people in business (that*s us writers whether we like to think of ourselves like that or not!) With the Frey scandal in the news the time is ripe for passing his idea forward. Go to: http://www.business-ethics-pledge.org
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Opportunities:

Bookseller Catalog Op

The Authors* Coalition booth at the LA Times Festival of Books will be sending a catalog to booksellers. A cross-promotion effort with each participating author sharing names of bookstores, this catalog will be sent to bookstore buyers (we*re shooting for 500) and some local press. All those participating in the booth will be included but we have room for a few more participants in the catalog. Joyce Faulkner, a member of the AC Board of Directors and our faithful Webmaster and publisher-of-materials, sends this offer along to you:

*…if you want to have an ad in this catalog, here are the prices: A full page ad is $600, one half page is $300, one quarter page is $150 and one eighth of a page is $75. These all include cover art, ISBN, a short blurb and your Website address. If you want just a text notice with title, authors* name, ISBN and ten words, that ad is $10. Businesses are welcome to purchase ads as well.*

So, if you have questions or want to participate, contact her at katieseyes@aol.com. Please put *Book Fair Catalog* in the subject line.

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Tip: From Connie Gotsch, author of *Snap Me a Future:* To keep your e-mail query from being a victim of the delete button, include the title, genre, and where readers can buy the book. Some review sites don*t specifically call for this, but apparently all want it -- according to one reviewer -- who was kind enough to alert me, though her site didn*t spell out such requirements.* By the way, many reviewers and editors like the authors* own e-mail address as part of the writer*s signature. It makes it easier for them to do their record-keeping.


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Gift for Your Love: A book of poetry at Valentine*s is traditional. *Tracings* is chapbook of poetry, (www.finishinglinepress.com), both personal and nostalgic. It is now available on Amazon.http://www.amazon.com/gp/product/1599240173/qid=1137368318/sr=8-1/ref=sr_8_xs_ap_i1_xgl14/103-7824821-4156653?n=507846&s=books&v=glance. You*ll find a bottle of wine or a rose to go with it at your favorite grocery store.
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NEWS:

This from the American Booksellers Association newsletter:

Barnes&Noble.com Now Charging Sales Tax on Online Purchases

*With no fanfare, Barnes & Noble has begun collecting sales tax on online purchases made through its Barnes&Noble.com website. The company website currently notes, *In accordance with applicable law, Barnes&Noble.com collects tax in all but the following states: Arizona, Hawaii, Louisiana, Maine, Mississippi, New Mexico, Vermont, and the District of Columbia.*

What does this mean for authors? I think one advantage that most readers enjoyed by ordering online has been taken away from them; thus it may be that B&N is trying to force more people to their brick and mortars and away from the Web--thus away from Amazon and other online stores. Or, they may simply have been advised to do so by their attorneys or both. In any case it cannot be good news for those authors who sell primarily online and it is good news for the big chains as well as independent bookstores for they will no longer have to compete with no tax policies, especially if they spread.

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Tip: A short time ago, authors were all astir because Amazon offered used books on their site. Amazon was smart enough to see that used books had been around a very, very long time and that, if you could fight the trend, better to join it. Authors were not so quick to figure that out. In *The Frugal Book Promoter* I suggest that we utilize this feature by buying books cheaper than we could get them from our publisher (which sometimes happens). If they arrive slightly soiled, mark them *ARC* or *Review Copy* and recycle them; if they are in perfect condition, use them as you would new books. You save money. You raise your sales rating on Amazon. You take another *used* book out of circulation. You win! ______________________________________________________

News from the LA Times:

Amateur Readers Podcast Public Domain Books

Amateur readers like Kara Shallenberg in Oceanside, CA. is transforming public domain books into podcasts and, though not a professional actor, is doing a pretty credible job according to the LA Times (Sunday, Jan 15, 2006). Hers are available at no cost at www.librivox.org, a new site in August. So far it has 15 novels along with other works including essays, poems and more. It is an all-volunteer site and each entry includes a link to Project Gutenberg (www.gutenberg.org ) which now has more then 17,000 selections available.

Kara also posts her own recording to her own site, http://kayray.org . Mmmm, I*m seeing all kinds of opportunities here for charitable giving, for promotion, for encouraging literacy. Podcasting, of course is a trend and my author friend Kathe Gogolewski has done several to let authors sample our audio tapes recorded as classes for authors. You can find a sample here: http://tri-studio.com/kathegogolewskiAUDIOCLASSES.html
So why couldn*t you bring your own book to readers the same way--free or otherwise. On Librivox or on your own site. It seems everyone else is getting into the act!

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Please feel free to pass this letter on to others. Unlike many others, I do not mind if you pass on only portions of it as long as you credit the writers and give subscribe information as well. To subscribe send an e-mail to HoJoNews@aol.com with *subscribe* in the subject line.
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Patrika*s Tips:

Selling to Libraries: Library purchases usually depend upon the nature of the community being served and the goals of each library. Acquisition librarians evaluate books based on local economic conditions and the needs and interests of their patrons. They do buy best sellers but are more interested in titles of good quality that fit a well-defined need in their collection. This might include large-print editions for the visually handicapped or Spanish translations for a nearby Hispanic population. Try to find out the demographics of the library before pitching. Find out more at http://nces.ed/gov/surveys/libraries/librarysearch
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Patrika suggests: Write Better-Get Published
with your Author*s Advocate, A Cappela Publishing
http://www.acappela.com/books.htm

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Carolyn*s Appearances:

Jump-start Your Credibility and Salability: Publish a Book: is the topic of a workshop I*ll be presenting at the American Board of Hypnotherapy*s 2006 Convention: Newport Beach, CA, Radisson, Monday, Feb. 20, 2006, 3:30 pm. I will also be presenting a seminar on marketing skills on Sunday, Feb. 19th at 9 am. Visit their site at: www.hypnosis.com.
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Sold Out!! Dayton University*s Erma Bombeck Writers* Workshop, March 23-25, 2006. Plan to sign up early for 2008--it*s held every other year. And stay tuned! CDs of the seminars will be available. http://www.humorwriters.org/
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Las Vegas Writer*s Conference, Henderson, NV. March 30 to April 2, 2006 is slated for Sam*s Town Hotel & Gambling Hall, 5111 Boulder Highway, LV, NV. I will be presenting. To learn more go to www.LasVegasWritersConference.com or contact Gregory Kompes, conference coordinator, at Gregory@kompes.com for more information.
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MuseItUpClub has invited me to be guest author from April 2 to April 8th. It*s fr^^ to join and listen; you may even decide to stay on. With Lea Schizas as host, we can talk about anything from poetry to promotion. The group is tightly controlled so e-mail Lea at
museitupeditor@yahoo.ca; she will send you an invitation to join and use my name. To see what the group is all about visit http://museitupclub.tripod.com/
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PENUSA has asked Carolyn to teach a class for the Emerging Voices Program they sponsor for writers in underserved Los Angeles area communities in May. If you are interested in joining PEN or contributing in some way to this program, contact Carolyn at HoJoNews@aol.com for a referral or go to www.penusa.com
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Los Angeles Times/UCLA Festival of Books is April 29 and 30th. If you are in the area visit Authors* Coalition authors at our booth, enter our drawing, snag yourself a goody bag and peruse the books displayed there. Learn more about what our booth authors are doing at http://authorscoalitionandredenginepress.com. The fair*s official site is: http://www.latimes.com/extras/festivalofbooks/
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UCLA Class: Carolyn is teaching a one-day class at UCLA on Saturday, August 5th (summer quarter). Circle it on your calendar! Enroll to learn all you need to know about preparing a professional manuscript for submission to agents, publishers or to ready it for alternative presses.
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Audio Classes: Carolyn and fellow authors, Allyn Evans, Joyce Faulkner, Kathe Gogolewski and Marilyn Peake, have produced audio classes covering subjects like writing skills, book promotion, and technology for writers. Access new audio classes regularly in MP3 or CDRom at http://www.double-dragon-ebooks.com/audio.asp.
Learn more about the instructors and find a list of the coming classes at our Authors* Coalition site at http://authorscoalition.redenginepress.com/ddp_teleclasses.htm.

Get a F r + + sample class called *Radio: A Do-It-Yourself Guide to Promoting Easy and Cheap!* on the Double Dragon Publishing (DDP) website:
http://www.double-dragon-ebooks.com/imprintlist.asp?imprint=PODRADIO

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Reciprocal Links: Many subscribers are in a position to cross-promote. Let me know if you would like to trade some recommendation or promotion for a permanent spot (or as my list grows, semi-permanent) spot in this newsletter. I use only links that benefit writers
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Opportunity:

One of the newsletters I love, Scribe & Quill, is seeking new voices for their book review section! If you love reading a variety of books and are able to write concise, fair-minded reviews of both print and e-books on a regular basis, we*d love to hear from you (and possibly add you to our staff)! Slots are limited, so please contact our book review editor, Sonali T. Sikchi, at your earliest convenience at bookrevieweditor@scribequill.com with *Book Reviewer* in the subject line of your e-mail. We will reply with information about our review guidelines and answer any questions you might have. To subscribe send an e-mail to: ScribeQuill-subscribe@smartgroups.com .*The Frugal Book Promoter* suggests reviewing as one way to brand yourself by doing what you love--writing and reading.
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Feature:

Write E-mails that Get Opened:
Pass the Filter Test

By Shel Horowitz

Did you know that 22 percent of nonspam e-mail doesn*t get delivered? That means two e-mails lost for every nine sent out. It*s because the spammers have killed e-mail both by burying the real stuff and by causing most ISPs to filter the mail.

We*ve already talked about the From and Subject lines. The third key in writing e-mails that get opened is to send e-mails that don*t get caught in spamcatcher filters--because if you want your post to be opened, it has to be seen. If the filters grab it, your recipient may not ever have the chance to see it.

In the above paragraph, I reworded two bits to avoid that trap. I said *not ever* because the one-word version that begins with *n* and ends with *ever* is one of the trigger words. So are the words you get if you drop the first letter off *where* or *know.* And I did the word that begins with *sp* and ends with *catcher* as one word, because the first four letters would ring a filter bell.

And you may have wondered why you sometimes see spaces in the middle of words in my newsletters--it*s to avoid triggering these robots* appetite for e-mail.

Learn to phrase things differently. Instead of the word that begins *fr* and continues *ee,* for instance, I might say *no-cost,* *without charge,* etc. For me, writing to beat the filters has become automatic (and given that I write about marketing and pro fit, it*s a challenge). I still run my stuff through a checker, and there will be a few items that I miss, but even my first draft scores are pretty low.

Most filters will rank a piece of mail, and those above a certain score will be blocked entirely or held for review before delivery. So, typically, you can have a few of the filter hooks but not too many.

In addition to word traps, some filters are set for format traps. Fortunately, those are easy to avoid--if you know what they are. This isn*t a complete list, but it*ll get you started:
* Html formats (see next month for a full explanation)
* Strings of all-capital letters (this is why I am violating grammar and not capitalizing every letter of Html)
* Multiple exclamation points and/or dollar signs
* Documents that are excessively long (yes, I*m guilty, I confess)
* Double-high priority flag

OK, so how do you know? Run it through at least one of these:
http://www.ezinecheck.com/check.html (this is the one I use most often, because it*s extremely easy to use and tells you the results right away--but it flags fewer words than some others)
Or http://spamcheck.sitesell.com/ (follow the instructions *exactly*--and you*ll get a report by e-mail within a few hours)
Or http://www.lyris.com/resources/contentchecker/ (another one that e-mails the report)

Next month, we*ll finish out the e-mail series by looking at the plusses and minuses of Html-mail versus plain text.

Oh, and if you want the reference for that 22 percent *nixie* figure in my lead go to: http://www.clickz.com/stats/sectors/email/article.php/3496361
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Editor*s Note: To get information (and wisdom) like this, including the next in the series on S p a m filters, sign up for any or all of Shel*s newsletter at: http://www.frugalmarketing.com/
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Authors* Successes:

Mary Jean Kelso: just signed a contract with Wings-Press.com for the sequel for her bestselling *The Homesteader.* *The Homesteader*s Legacy* will be released in February of 2007. Learn more about Mary Jean at http://hometown.aol.com/mjkel/myhomepage/index.html and about Wings-Press at http://www.wings-press.com/
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Thank Yous

(Editor*s Note: The thank yous below are full of names and links you can use in a variety ways, from finding publishers for your work to finding sites suitable for promoting your writing and yourself.)

To Leora Skolkin Smith, for linking her *Edges* site to http://carolynhowardjohnson.com. Check this site out for information on Pen/Faulkner award, Jewish Book Council as well as her prize-winning book.
http://www.leoraskolkinsmith.com/
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To Patricia Harrington, for her review of the Double Dragon audio tape *Promote or Perish! The Greatest Myth of Publishing.* She says, * For the listener, it*s like sitting with knowledgeable friends and colleagues around a table, who are sharing what worked for them.* Patricia*s site is www.patriciaharrington.com
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To Ilona Hegedus, for her review of the audio tapes mentioned above on her site called the European Reader. You will probably want to check out her site, anyway. http://europeanreader.blogspot.com/ /
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To Christine Hohlbaum, author of Diary of a Mother and S.A.H.M. I Am, for mentioning The Frugal Book Promoter in an audio she did for Queenpower.com with its new editor, Barbara Bellisimo.
http://bbellissimo.audioacrobat.com/download/afdd0f8a-b734-5b1e-e6b1-f7d3b387cf41.mp3
working
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Reciprocal Links:

Need a promotional breakthrough?
Subscribe to the PR Diva Queen*s
Author*s Companion PR Postcard at
http://www.authorscompanion.com/
for snappy marketing tips and a f~r~e report
*How to Obtain Book Reviews*.
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Spirited Woman Circle features a new monthly 1-hr. phone conversation series with bestselling authors. On March 7th at 10 a.m. PST, featuring Janet Fitch of *White Oleander* fame, and her new book, *Paint It Black.* Learn more at http://www.TheSpiritedWoman.com/spirited_woman_circle/
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Francine Silverman, publisher of Book Promotion Newsletter, serves authors by e-mailing Expert Sheets to the media. This low-cost service has proven results. Contact Fran at franalive@optonline.net for more information. www.bookpromotionnewsletter.com
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Read author interviews, market information, and more in WriterAdvice, www.writeradvice.com. To subscribe or to submit material for consideration, E-mail LGood67334@comcast.net . Put subscribe in the subject box.
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The Y&W newsletter sponsored by Red Engine Press bring authors, bookstores, publishers and reviewers together. Subscribers can write a short article of interest to this group and we*ll try to publish it. To subscribe send an email to nate@redenginepress.com with *Y&W Newsletter* in the subject line.
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The Shy Writer: An Introvert*s Guide to Writing Success - Author C. Hope Clark advises you how to *sell your words, not your soul* when you promote your work. http://www.theshywriter.com/
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The Reading Tub is a charity that promotes family and children*s literacy. They read every children*s book that is sent to them for a review. They are then donated to community organizations. Go to www.thereadingtub.com.
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Walter Brasch*s America*s Unpatriotic Acts: The Federal Government*s Violation of Constitutional and Civil Rights. ) is a look at the history and effects of the USA Patriot Act upon the erosion of our civil liberties and violations of at least five of the Bill of Rights. It has been endorsed by liberals and conservatives.
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Star Publish offers near self-publish profits on your paperback; it is an alternative to unapproachable publishers. http://starpublish.com.
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Do you want to hone your skills? Writer to Writer features tips on writing, marketing, submitting, selling and more. Regular no-fee contests.
www.writer2writer.com
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Authors* Coalition is for writers. Find support for authors--both emotional and material--at http://authorscoalitionandredenginepress.com.
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Gather at QueenPower.com where women promote, support and encourage women. Start living your best life now! http://www.queenpower.com/
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Sun Signs for Writers: Learn how astrology can benefit (and entertain!) writers with a new Writers* Digest book: http://www.writersigns.info
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Judith Woolcock Colombo: Author of The Fablesinger and Night Crimes: Learn more at: http://odin.prohosting.com/~night01
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Discover a novel by Cynthianna Appel and receive your choice of another e-book at no cost. Go to http://pages.sbcglobal.net/cynthianna/promo.html today!
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Read Joyce Faulkner*s Celebrity Cafe.com column to learn about anything from aging feet to her favorite books on writing: http://thecelebritycafe.com/features/Columnists/The_Weekly_Shriek/
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Fr * * Publicity Resource: Let this site send your media release to book trade professionals including Associated Press, Reuters, and more! http://press.heliographica.com/
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Has writing lost its spontaneity? Find remedies in Milli Thornton*s online writing course at: http://www.fearofwriting.com/creative-writing-course.htm
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Discover a true-life philosophy about making marriages last a lifetime in Choose Love For Life, by Joe and Edwina Roady (http://www.chooseloveforlife.com/.)
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The AA Independent Press Guide is a f * * *, database which details over 2,000 literary and genre magazines and publishers. Find it on the website of writer and artist, Dee Rimbaud, at http://www.thunderburst.co.uk/
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The Complete Writer offers advice on writing, editing, proofreading, publishing and design. Published by Red Engine Press, a traditional press. http://www.redenginepress.com/
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Dr. Bob Rich, freelance editor, finds the good things in your book and makes suggestions for improving it. His clients include independent publishers, and a long list of writers. Find him at http://bobswriting.com/editing.html
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Success Literary Services offers complete book manuscript services. They were honored with twelve top awards for their work. They are not associated with, nor do they accept funding from literary agencies or production companies. Est. 1984. References. http://www.successliterary.com / suc-srv@pacbell.net
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The Compulsive Reader reviews books by some of the hottest writers working today. Find interviews, literary news, criticism, a no - cost e-zine, g I v e a w a y s, and more. http://www.compulsivereader.com/html.
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Do bookstores owe you money? Michelle Dunn*s books including Become the Squeaky Wheel, A Credit and Collections Guide for Everyone will help you get your checks in full and on time. http://www.michelledunn.com/
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Erica Miner, queenpower.com*s Queen of Journaling, has a monthly e-mail newsletter with an emphasis on journaling. Subscribe at: http://www.ericaminer.com/newsletter.php
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A Cappela Publishing*s audio book, How to Write Your Own Life Story (or Your Family*s Saga) is also available as a CD set. It is recommended by the American Library Association*s Booklist. Go to www.acappela.com
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A lovely Valentine gift! Dreams of Grandeur by Amber A. Whitman is available at http://homebody2001-ivil.tripod.com/. A reader says *I*m impressed…a great deal of talent.*

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Authors* Coalition members! Add credibility to your business cards and other promotions by using the logo available to you. Just ask for it by sending an e-mail to HoJoNews@aol.com. New members will help AC serve all its members better! Ask your writing friends to join at http://authorscoalitionandredenginepress.com
Tell them to visit our blog, too, where they*ll learn how to put a spark into generally insipid book fairs by using value-added promotions: http://redeneginepress.com/chjohnson .
http://authorscoalitionandredenginepress.com
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Fun Book Stuff:

If you live in the South of California, you may want to swing by the Century Plaza Hotel (2025 Avenue of the Stars in LA) for the 39th California International Antiquarian Book Fair Feb. 17th through the 19th. It includes a speed course on the essentials for collecting rare books. www.labookfair.com or 800 454 6401.
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News:

Sony is upgrading Readers to something they hope will take interest, well, you know, readers! It will hold the glories of 80 books and their online bookstore has enough (more) books to fill it up. The cost? $300. to $400 for the reader. Don*t libraries seem like a bargain?

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Essential Book and Record Keeping:

This letter is an occasional and informal way for me to share with my writing and publishing friends and for them to share with each other. Please send me your tips and news and I will try to pass them on for the benefit of others. If you do not care to receive this letter, just let me know but please, please don*t tell me you*ve given up writing or promoting!

To submit information for consideration, e-mail me at HoJoNews@aol.com. Include *Submission* in the subject line.

To unsubscribe, e-mail me at HoJoNews@aol.com and include *Unsubscribe* in the subject line.

To subscribe to Sharing with Writers send an e-mail with SUBSCRIBE in the subject line to: HoJoNews@aol.com. It is edited and distributed sporadically by Carolyn Howard-Johnson, http://carolynhowardjohnson.com, author of THIS IS THE PLACE, HARKENING: A COLLECTION OF STORIES REMEMBERED and THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON*T and is an entity of Authors* Coalition, http://authorscoalitionandredenginepress.com.

You are encouraged to pass this newsletter on to friends or e-groups. It needn*t be pasted in its complete form, but please credit this newsletter and Authors* Coalition the individual contributors with anything you snip and paste.

Ordering Information for The Frugal Book Promoter: How to Do What Your Publisher Won*t:
Order FRUGAL in e-book form for only $9. at: http://starpublish.com/starbooks.htm
Paperback copies may be ordered at Amazon where it is discounted: http://www.amazon.com/exec/obidos/search-handle-form/002-0672916-9668863 and at stores like UCLA, Dayton University and San Diego State University*s bookstores.

This is the Place and Harkening: A Collection of Stories Remembered and Tracings, a chapbook of poetry, are also available online or may be special ordered from most fine bookstores.

Tracings, a chapbook of poetry, may be ordered at http://finishinglinepress.com and Amazon.com,
http://www.amazon.com/gp/product/1599240173/qid=1139084827/sr=1-1/ref=sr_1_1/103-7824821-4156653?s=books&v=glance&n=283155