November 14, 2006 Sharing with Writers:

From the Desks
Of Carolyn Howard-Johnson and Authors'
Coalition Friends

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"Sharing with Writers" is the official newsletter of Authors' Coalition,

http://authorscoalitionandredenginepress.com

an organization of writers who help writers.

To read this newsletter at Authors Den go to:

http://www.AuthorsDen.com/adstorage/1713/Sharingwithwriters_Nov_FirstWeek_2006.doc

Please find an offer for you to participate in the LA Times Festival of Books -- whether you live in LA or not -- by going to http://redenginepress.com/chjohnson

The LA fair is one of the nation's biggest and most prestigious with more than 130,000 visitors and the power of the LA Times behind it.

Find pictures of last year's booth at http://tri-studio.com/kathegogolewskiPHOTOSfair06.html


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Note from Carolyn:

Dear Subscribers and Authors' Coalition Members:

Because I know that tips are my subscribers' favorite part of "Sharing with Writers," you probably all will notice the tip below giving you a new (I hope) way to sell autographed copies of your book.

You'll also note my admission that I don't have a sales feature on my website and probably won't have on the new one I am working on (at least not any day soon). I'm just not that techy--yet. (-:

However, here's the thing. Offering autographed copies is an excellent way to sell books.

Even though many of you already have The Frugal Book Promoter: How to Do What Your Publisher Won't, I'm offering autographed copies for Christmas giving (or for yourself). I'll also send people who order a
f r ^ ^ sample media kit designed especially to use to get speaking gigs. It's something you can use as a template or pass it on to whomever you give Frugal (or both).

Just send me an e-mail and I'll give you an address to send a check for the discounted price of $15., postage paid in the continental USA. If you want your Frugal before Christmas, e-mail me before Saturday November 18. Put "Frugal Order" in the subject line and let me know if you want me to dedicate it to someone or just sign it.

If an autograph means nothing to you, purchase Frugal or any of my other books on Amazon and I'll still send you the template. Just e-mail me Amazon's receipt

Ordering this is a trust thing. You tell me you want Frugal, I send the book, give you my address and wait for your check. And I e-mail you the media kit (by attachment).

We're all in this together. BTW, that's also why you really should think of an author-friend who needs such a gift for the holidays. (-:

Best,

Carolyn Howard-Johnson
HoJoNews@aol.com
http://carolynhoward-johnson.com
http://authorscoalitionandredenginepess.com and a blog focused on book fairs at
http://redenginepress.com/chjohnson


PS: Thanks to Patrice-Anne Rutledge for reminding me I need to offer autographed copies in her newsletter. Find her blog at http://websavvywriter.com/blog/index.php/2006/11/13/considering-the-windows-live-book-search-publisher-program/ . It's full of good stuff!

PSS: I'm also making this a resource edition. Many editors, newsletters, etc. are listed as the last feature in this newsletter. Take the time to look at them. What resources there are you missing out on?

PSSS: This newsletter is early. There will be no newsletter over Thanksgiving. I'll be off loafing in the sun.

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No part of this newsletter is paid advertising.
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Letters-to-the-Editor:

Hi Carolyn,
I purchased your book, The Frugal Promoter about a month ago. I don't think I've ever come across a book so packed with useful information. There is no "filler" or "fluff", just pages and chapters of stuff you can use.
Continued success.

Cora Miller, Pres. Chocolatesleuth.com
Purchase Taxes, Death & Trouble
Accrual Way To Die
What She Left Behind
and Dead Broke by visiting
http://www.chocolatesleuth.com/
For updates on Winter Collection visit
http://www.starpublish.com/

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Feature:

Be a Guest Speaker on College Campuses:

Do you live near a college or university? If so, you may be a professor's dream.

I have appeared as a guest at UCLA, Cal State Northridge and others more than a dozen times in the last few years and will appear again at Eve Caram's class on novel writing at UCLA Wednesday, Nov. 29th. Here's how to grow your appearances on colleges as I have.

1. Contact instructors in your field of expertise.
2. Contact people you have taken classes from in the past. They, most likely, will be in a field related your expertise and will be thrilled to support one of their own former students
3. Tell them you are available as a guest speaker--for a class or for a college wide event.
4. Mention you'd be happy to do it at no charge.
5. When they say yes, take books to show, books to sell, a handout. On the handout include a little bio and order information for your books.
6. When the professor raves, ask her if she will recommend you to others or if you can use her name as a recommendation.
7. Watch your branding and book sales grow.

PS: Ask who plans campus events as well. Send a query by e-mail and follow up by sending a media kit by post. A couple weeks later, check by phone. Put on your speaking voice and watch the successes roll in.
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Material above may be used in Carolyn Howard-Johnson's book in progress, tentative titled Frugal Promotions for the Advanced Promoter or Frugal II. (-;

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Please pass this letter on to others. Unlike many others, I do not mind if you use only portions of it as long as you credit the writers and include this subscribe information. "To subscribe to 'Sharing with Writers' send an e-mail to HoJoNews@aol.com with 'subscribe' in the subject line."
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Opportunities:

Janet Elaine Smith to Share Promo Knowledge with You

Janet will be chatting with Lea Schizas in the Muse chat room in the Workshop Lounge on Tuesday Dec. 5 at 9 pm EST where she will read talk about her six holiday books, including two Christmas ones: A Christmas Dream and A Lumberjack Christmas. Both books have won several awards, had a lot of great reviews (both online and in print), A Christmas Dream was the first runner-up for a Hallmark Hall of Fame TV movie!
She'll also share some valuable tips on how holiday stories improve your marketing efforts. Go to: chat will be held.
http://museonlineconference.tripod.com/

She'll also be joining author JoLinsdell in her chat room on December 2nd 2006 at 11 pm EST.

Janet is author, editor, marketing expert, genealogist, mom, wife, dreamer, and philanthropist. Get inspiration or information on any one of those subjects or all.
To reach the chat room, go to http://jolinsdell.tripod.com/id4.html.
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LA Fair Opportunity--Even for Out-of-Towners: Reach out to 130,000 readers and Hollywood types including producers, directors. It only takes one break to make it big. Learn more about the program in your last issue of SWW or in the most recent entry at our blog, http://redenginepress.com/chjohnson. ----
What You Don't Know About Contests Can Hurt You

Learn more about how you can benefit even when you don't win, how to best utilize your award when you do win and more with a new audio/MP3, Contest Facts: HOW TO ADD "AWARD-WINNING" TO YOUR NAME at http://double-dragon-ebooks.com/single.asp?ISBN=DDPAUDIO00002


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At the request of a subscriber or two I am reducing the size of this newsletter but only a tad. Generally I will be running only a few of the reciprocal links (even though all of them may be useful to you.) They will rotate. In this one, because of the long fair offer, I will run none. Once my new HowToDoItFrugally.com site is up they will all transfer to that site on a permanent basis. I'll give you the link then.) Those of you who are on this link exchange, please be patient. (-:
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Feature:

Promote like Mel Gibson
Practice PR like Hugh Grant
Don't Do as Kerry Does

The LA Times Calendar section (Nov. 13, E1) built an entire article around how Mel Gibson ensures the success of his films (even in the event other publicity he may be getting is not particular positive (-: ). Read how he, Hugh Grant and Kerry do it -- right or wrong -- and why it's right (or wrong) on my Amazon plog at http://www.amazon.com/gp/product/193299310X/ref=cm_arms_pdp_dp/002-3692730-7456014 Sign up for future plogs while you're there. You do that with the little oval button on the Frugal page on the left hand side of your screen. It says "Add to your Plog."

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New members will help Authors' Coalition serve all its members better! Ask your writing friends to join at http://authorscoalitionandredenginepress.com. Paid members get a favorite review posted, consideration for an interview or review in Yarnspinners and Wordweavers. Membership is reasonable, too. We're even planning a speakers' bureau.

Tell friends to visit our blog, too. There they'll learn how to spark generally insipid book fairs by using value-added promotions: http://redenginepress.com/chjohnson .
http://authorscoalitionandredenginepress.com
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Author Successes

(You are invited to send me news about your successes. New books, awards and more. If you read about others' successes you'll not only be inspired, you'll glean resources for future successes of your own.)

Kristin Johnson wrote two direct-to-DVD films scheduled for release and
already getting buzz in the blogosphere. Although, grrr, not with her name attached! Her film is Pirates of Ghost Island. She even has her own movie trailer on MySpace: http://www.myspace.com/ghostisland. She says, "Guess all those horror books I reviewed had some positive effect." See http://deadwood.blog.com/1120045/ for those.
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Caroline Leavitt, http://www.carolineleavitt.com/,
is writing a bookclub column for the new glossy magazine, Cookie. Check it out at
http://www.cookiemag.com/entertainment/2006/10/bookcluboct and let Cookie know what you think.

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"AC is the current that propels your writing career."
Carolyn Howard-Johnson, Authors' Coalition Founder
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Tips: Unfortunately many authors are looking for ways to sell books. I preach against this. I say, "Promote and the sales follow (but usually you won't be able to tell which promotion did the trick, probably because marketing is cumulative)." Here's a site where you win both ways. Great personal promotion and maybe even additional sales. I haven't done it because I don't (yet) sell from my site!) http://www.autographedbyauthor.com/

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Fun and F r * *: If you purchased The Frugal Book Promoter in the past, I'd love for you to review it on Amazon or BN.com, perhaps just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you an excerpt from my soon-to-be-released The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success that includes some sidebars from the book that will help you with some tricky grammar. As a thank you, of course. HoJoNews@aol.com
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Carolyn's Appearances and Teaching:

Carolyn Howard-Johnson; June Casagrande, author of "Grammar Snobs Are Great Big Meanies"; and Kerry Madden, author of "Gentle's Holler," will discuss "The Many Paths to Publishing." at Vroman's Bookstore, 695 E. Colorado Blvd., Pasadena, CA 91101, Saturday, Dec. 2. at 5 pm. May all of you in Southern California come, enjoy and publish.
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Paulette Ensign, board member of Publishers and Writers of San Diego, a SPAN and PMA affiliate, has invited Carolyn Howard-Johnson to speak on "Marketing Your Book or Published Product" from Unknown to Best-Seller Sat., Jan 27, 2007 in Encinitas, CA. Learn more about the organization and their programs at: http://www.publisherswriters.org/
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New for 2007!Coming Saturday April 21, 2007 at 10 am. Led by Carolyn Howard-Johnson, Poetry! Don't Let It Molder in a Drawer, Publish It! A seminar and poetry reading at the Glendale City Central Library (California) in the auditorium.
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New for 2007!Mark April 28th and 29, 2007, for the LA Times/UCLA Festival of Books. More to come soon in this newsletter.
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New for 2007!Carolyn will speak on "Your Media Release: You Write So You Can Do It! September 8, 2007 at the Valley Cities Jewish
Community Center in Sherman Oaks, CA www.CalWritersSFV.com


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Authors' Coalition members! For credibility, use the AC logo on your promotional materials. Ask for it by sending an e-mail to HoJoNews@aol.com or download it with a click from the AC site http://authorscoalitionandredenginepress.com.
Be sure to link it to the AC site, too!
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Thank Yous:

(Note: Each thank you may be set with a jewel of a resource for you to plumb for your book. Watch for them! Adapt them to your own publishing and promotion needs!)

To Kathe and Ray Gogolewski, authors and editors of "The Fiction Flyer" for accepting my submission but mostly thanks to them for all they are doing for writers. Read "Flyer" at

http://tri-studio.com/files/The_Fiction_Flyer_-_November.pdf

where you will learn about a new opportunity sponsored by Wharton, the famous business school, to get your name out there. I went over to this new site and put my info and plugs in for The Frugal Book Promoter. You may find an angle you can use to contribute as well.
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To Leora Skolkin-Smith, author of Edges and of a new drama for including a blurb by me in her news release. See her release at: http://www.emediawire.com/releases/2006/11/emw473665.htm-----
To Michelle Dunn, www.michelledunn.com, who invited me to contribute to her coming book on marketing called Mosquito Marketing for Authors. She's including ideas that never go away, kind of like the buzzzzz of a pesky mosquito only better. She also has an excellent page of authors' resources. http://www.michelledunn.com/resources/writers.html

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Reciprocal Links: Many subscribers are in a position to cross-promote. Let me know if you would like to trade some recommendation or promotion for a permanent spot (or as my list grows, semi-permanent) spot in this newsletter. I use only links that benefit writers
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Feature:

Turning Lucky Lemons into Apple Martinis

No bit of publicity, however wrong, should be wasted. I heard from Google's search feature that my name cropped up in the Decatur Times but there was an error. Here's how I turned the lucky boo-boo to my advantage.

The article said: "Other books available on this topic include "The Low-Carb Comfort Food Cookbook" by Michael and Mary Dan Eades, "How to Design Your Own Low-Carb Diet" by Carolyn Howard-Johnson; and …." See the full article at:
http://www.decaturdaily.com/decaturdaily/food/061108/carb.shtml

Most of you know that I haven't written a book on low carb diets. The Decatur staff writer was referring to an Amazon So You'd Like To… I wrote. The lesson here is that showing up on Amazon as I advise in an entire Frugal chapter can get you some notice.

The other lesson to be learned is that you can take advantage of an innocent error and still make it OK for your fellow writers: I used the occasion to suggest another possibility to her. Here's my letter to her:
Dear Patrice:

Thank you for the mention in your Lusciously Low Carb article! Actually, though I have written several books, "How to Design Your Own Low Carb Diet" is really only an essay I wrote on the So You'd Like To....feature of Amazon.com. Nevertheless I am delighted it inspired Jo Ann, as it was based on experiences I had when I was trying to bring myself back to health after a bout with cancer and hypoglycemia. No bad experience ever goes wasted, I guess. (-:

If you'd like to read more about that experience and others that brought me to writing, let me know and I'll send you a first person essay, "Life Begins at 60." Take care, and thanks again for the mention.

Wait! That's not all! Then I sent a letter-to-the-editor of the Decatur Times. I praised the staff writer for her article, mentioned the correction, and worked in one of my book titles.

One never knows what will come of such an effort but if something does, people in Decatur may see one of titles in print! (-:
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Carolyn Howard-Johnson is the editor of this newsletter and founder of Authors' Coalition, http://authorscoalitionandredenginepress.com

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When was the last time you bought a book from an author you know? "Tracings" my new chapbook of poetry is available for that honor at www.amazon.com/gp/product/1599240173/qid=1141623936/sr=1-1/ref=sr_1_1/002-4692447-2218401?s=books&v=glance&n=283155
but any book mentioned in any one of your "Sharing with Writers" newsletters would be a nice gesture. If all of us directed more of our reading to newer authors who write in genres we love or genres we need to stretch into, we would do ourselves and the publishing industry a great favor.
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Metaphors and Similes to Make You Smile

(Every year English teachers from across the country submit their collections of analogies and metaphors actually found in high school essays. I can't acknowledge the resource but I thought they might not mind if I published them one at a time. I also thought some of you might have some favorites you could contribute.)

Here is one of the teachers' favorites. Anyone who remembers the old story problems we were given at math time in grade school will appreciate this:

"Shots rang out, as shots are wont to do."

========================================================If you enjoy "Sharing with Writers" please nominate it for Writer's Digest's 101 Best Newsletters for Writers. We aren't big, we aren't old. So it would take a huge outpouring from subscribers to make a dent. Send an e-mail to writersdig@fwpubs.com with subject line, "101 Best Newsletters for Authors" and let them know what this newsletter does for you!
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RESOURCES

Sign up for The Web-Savvy Writer e-zine (http://www.websavvywriter.com)
and receive a complimentary copy of the special report "Your Author Website: 21 Content Ideas for Profit and Publicity," written by
Patrice-Anne Rutledge, author of The Web-Savvy Writer: Book Promotion
with a High-Tech Twist (Pacific Ridge Press, 2006)
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Alternative-Read.com's blog is all about your writing and you and you and you. Find it here: http://tjbook-list.blogspot.com/
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Wordpix Solutions offers design, production and book shepherding services for self published authors. www.wordpix.com/authors
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PENCILS™ - A Proofreading & Copyediting Company
"Improving the written word one letter at a time." Let Laura Kerley help you present your work in the best light possible!
E-mail: pencilsproofreading@yahoo.com Web: http://www.pencilsproofreading.com
Phone: 310.357.9140:
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"Publishing and Promoting" is one of my favorite groups for meeting peers. It is moderated by award-winning suspense novelist Diane J. Newton, http://dianejnewton.bravehost.com/
To subscribe go to: http://groups.yahoo.com/group/publishingandpromoting/ .
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Dr. Bob Rich, freelance editor, finds the good things in your book and makes suggestions for improving it. Find him at http://bobswriting.com/editing.html
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Success Literary Services offers complete book manuscript services. They were honored with twelve awards. References. http://www.successliterary.com / suc-srv@pacbell.net
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HUGS, HOPE, and Peanut Butter: Finding Light Behind Life's Storm Clouds is a book of humorous, inspirational essays illustrated by critically ill children. www.hugsandhope.org/pb.htm
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The Compulsive Reader reviews books!. Find interviews, literary news, criticism, a no - c^st e-zine, and more. http://www.compulsivereader.com/html.
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Do bookstores owe you money? Michelle Dunn's books help you get your checks in full and on time. http://www.michelledunn.com/
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Erica Miner, queenpower.com's Queen of Journaling, edits a newsletter with an emphasis on journaling. Subscribe at: http://www.ericaminer.com/newsletter.php
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Need help with your writing career? From coaching and ghostwriting to publishing and marketing, contact your Author's Advocate, Patrika Vaughn, at http://www.acappela.com/.
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Dreams of Grandeur, a book of poetry by Amber A. Whitman is available at http://homebody2001-ivil.tripod.com/. A reader says "I'm impressed…a great deal of talent."
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Quark Soup by Magdalena Ball breaks linguistic convention, using the strange anti-matter world of astrophysics and quantum physics to capture the bonds that tie human beings together."
http://www.compulsivereader.com/html/images/quarkindex.htm
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For snappy marketing tips and the f~r~e~e report "How to Obtain Book Reviews," subscribe to the PR Postcard at
http://www.authorscompanion.com/
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Spirited Woman, launches the Spirited Woman Circle, a monthly phone conversation series with bestselling authors. Learn more at http://www.TheSpiritedWoman.com/spirited_woman_circle/
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Cynthia Brian, Media Coach, Writer, Author, Speaker, TV/Radio Personality, Spokesperson. www.star-style.com , www.goddessgals.com and www.starstyleproductions.com
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Francine Silverman, publisher of Book Promotion Newsletter, serves authors by e-mailing Expert Sheets to the media. Contact Fran at franalive@optonline.net for more information. www.bookpromotionnewsletter.com
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Read author interviews, market information, and more in WriterAdvice, www.writeradvice.com. To subscribe or to submit material for consideration, E-mail LGood67334@comcast.net Put "subscribe" in the subject box.
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The Y&W newsletter sponsored by Red Engine Press brings authors, bookstores, publishers and reviewers together. Subscribers can write a short article of interest for publication. Send an email to nate@redenginepress.com with "Y&W Newsletter" in the subject line.
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Sun Signs for Writers: Take a sneak peek at how astrology can benefit (and entertain!) writers with a new Writers' Digest book: http://www.wdeditors.com/wordpress/fall-2006-titles/sun-signs-for-writers/ )
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Judith Woolcock Colombo: Author of The Fablesinger and Night Crimes: Learn more at: http://odin.prohosting.com/~night01
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Discover a novel by Cynthianna Appel and receive another e-book at no cost. Go to http://pages.sbcglobal.net/cynthianna/promo.html today!
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Read Joyce Faulkner's Celebrity Cafe.com column to learn about anything from aging feet to her favorite books on writing: http://thecelebritycafe.com/features/Columnists/The_Weekly_Shriek/
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Has writing lost its spontaneity? Find remedies in Milli Thornton's online writing course at: http://www.fearofwriting.com/creative-writing-course.htm
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Discover a true-life philosophy about making marriages last a lifetime in Choose Love For Life, by Joe and Edwina Roady (http://www.chooseloveforlife.com/.)
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Find a f * * *, database which details over 2,000 literary and genre magazines and publishers at Dee Rimbaud's site: http://www.thunderburst.co.uk/
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The Complete Writer offers advice on writing, editing, proofreading, publishing and design. Published by Red Engine Press, a traditional press.
http://www.redenginepress.com/
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Check out Star Publish News as an example of what small publishers can do for their authors. It is at http://starpublishnews
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For expert and up-to-date advice for writers from writers go to http://www.writeradvice.com. You'll find author interviews, reviews, contests and markets and more. The site, edited by B. Lynn Goodwin, is open to submissions.
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Book Exclusives! Find insider news from authors, publishers, agents, editors and others involved in the book biz. Read excerpts, interviews and get in on the latest in promotions, sales and contests. http://pubproauthors.bravehost.com/
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The Shy Writer: An Introvert's Guide to Writing Success - Author C. Hope Clark advises you how to "sell your words, not your soul" when you promote your work. http://www.theshywriter.com/
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The Reading Tub is a charity that promotes family and children's literacy. They read every children's book that is sent to them to be reviewed. The books are then donated to community organizations. Go to www.thereadingtub.com.
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Walter Brasch's America's Unpatriotic Acts: The Federal Government's Violation of Constitutional and Civil Rights. ) is a look at the history and effects of the USA Patriot Act upon the erosion of our civil liberties and violations of at least five of the Bill of Rights. It has been endorsed by liberals and conservatives.
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The Scribal Press News Calendar. The news calendar of writer events around the world, no matter where you live. Find it at: http://www.scribalpress.com/thisnthat.html?
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Star Publish offers near self-publish profits on your paperback; it is an alternative to unapproachable publishers. http://starpublish.com.
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Do you want to hone your skills? Writer to Writer features tips on writing, marketing, submitting, selling and more. Regular no-f e e contests.
www.writer2writer.com
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Authors' Coalition is for writers. Find support for authors--both emotional and material--at
http://authorscoalitionandredenginepress.com.
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Gather at QueenPower.com where women promote, support and encourage women. Start living your best life now! http://www.queenpower.com/
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Carolyn Howard-Johnson will take a limited number of editing jobs each month. These are complete edits and include a tutorial on edits made. Fiction and poetry only. HoJoNews@aol.com with "Edit" in the subject line.


Watch for my new website where I will publish extensive lists of resources for writers. It's a horror-in-progress right now but soon--after I get back from vacation--it will become a great portal for writers.

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Essential Book and Record Keeping:

This letter is an entity of Authors' Coalition http://authorscoalitionandredenginepress.com

Edited and distributed by Carolyn Howard-Johnson,

http://carolynhoward-johnson.com

author of This is the Place, Harkening: A Collection of Stories Remembered, Tracings, and The Frugal Book Promoter: How to Do What Your Publisher Won't, this newsletter lets authors share with each other.

Sharing with Writers does not guarantee entities or information in this newsletter. Subscribers should research resources though I do attempt to verify information used within its pages.

To submit information for consideration in this letter, e-mail Carolyn at HoJoNews@aol.com


If you do not care to receive this letter, unsubscribe at HoJoNews@aol.com

Include "Unsubscribe" in the subject line but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e-mail with "Subscribe" in the subject line to: HoJoNews@aol.com

Please pass this newsletter on to friends or e-groups. It needn't be pasted in its complete form, but please credit this newsletter, Authors' Coalition and the individual contributors with anything you snip and paste.

Order the Frugal Book Promoter: How to Do What Your Publisher Won't
at stores like UCLA, Dayton University and San Diego State University's bookstores. Order it as an e-book or paperback at Amazon where it is discounted:
www.amazon.com/gp/product/193299310X/qid=1149015406/sr=2-1/ref=pd_bbs_b_2_1/002-4692447-2218401?s=books&v=glance&n=283155

Tracings, a chapbook of poetry, may be ordered at

http://finishinglinepress.com

and at,

www.amazon.com/gp/product/1599240173/qid=1139084827/sr=1-1/ref=sr_1_1/103-7824821-4156653?s=books&v=glance&n=283155