"Sharing with Writers" is from the desks of Carolyn Howard-Johnson, author THE FRUGAL BOOK PROMOTER (USA Book News' "Best Professional Book 2004" and an Irwin Award winner) and THE FRUGAL EDITOR, winner of USA Book News Best Book award and Reader Views Literary Award, and her writing friends. Writing friends. That's YOU.
It is a place where you'll find writing and promotion tips and where you can share your own writing sucesses with other writers.
Newsletter Dated: 5/5/2007 10:15:08 AMSubject: [Sharing with Writers] Pursuing Oprah May Be Dangerous to Your Psyche
May 2007
Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs!
From the Desks of
Carolyn Howard-Johnson and Authors' Coalition Friends
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"Sharing with Writers" is the official newsletter of Authors' Coalition,
http://authorscoalitionandredenginepress.com
an organization of writers who help writers.
To read this letter in plain vanilla text, just scroll down. To read this newsletter with a bit more pizzazz (not much, though!) at Authors Den go to:
http://www.AuthorsDen.com/adstorage/1713/Sharingwithwriters_April_No5Week2007.doc
The LA fair is one of the nation's biggest and most prestigious with more than 130,000 visitors and the power of the LA Times and UCLA behind it.
Please come. Your fellow subscribers and Authors' Coalition members will be at booth #610 near the food aisle. Available opportunities for the CD, video/slideshow, and catalogue are closed but will open again on May 1 for the Hollywood Book Fair.
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Note from Carolyn:
My fellow AC Members and SWW Subscribers:
April was a busy and gratifying month. I don't usually run pictures because I don't want to get too fancy, I'd rather just load my letters with lots of content but I couldn't resist this one. You'll find it on the awards page of my website and another showing the poets I introduced to our community and a young poet who acted as an aide. Look on the page for "Tracings and Other Poetry," (my chapbook of poetry. (http://www.carolynhowardjohnson.redenginepress.com/tracings_&_other_poetry.htm )
(Picture Here in online version--paste link above for that version)
Leon Mayer, longtime officer of Friends of the Glendale Library, presents Carolyn with California Assembly Certificate of Recognition at an event in which she introduced two emerging poets, Sona Ovasapyan and Christine Alexanians. She holds several other certificates of recognition from various state officials.
The LA Times Festival of Books went well, too. Anyone who would like a report (to learn about the way we use promotion to make our fairs successful), may e-mail me with a request at HoJoNews@aol.com.
One of the most effective devices we keep telling people about is this banner and stand pictured below.
(Picture is here in the online version of this letter)
The banner/stand combination is expensive but well worth the price. When authors use this banner, they sell more books but more important than that, they get way more attention. People stop for photos, autographs, and at a couple of smaller fairs my banner--colorful as it was -- attracted the press.
You'll find a link to get information on it on the Authors' Coalition site, www.authorscoalitionandredenginepress.com. Scroll over the far right, find the picture of Joyce Faulkner on her banner and click. That e-mail will take you directly to our great banner maker George.
I hope you make your spring a time of renewal. Put a little spring in your promotion (I know, an old cliché!) and get some new zest for your writing going!
Carolyn Howard-Johnson
HoJoNews@aol.com
Websites: http://carolynhoward-johnson.com and www.HowToDoItFrugally.com
http://authorscoalitionandredenginepess.com
Blogs: A blog focused on book fairs at
http://redenginepress.com/chjohnson and another blog that is about writing and reading at www.sharingwithwriters.blogspot.com
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Subscribers who have websites or newsletters of their own may be interested in the Free Articles 4 Readers and Writers on my site, www.howtodoitfrugally.com. I add new articles to it each week. If you don't see what you need, just ask. HoJoNews@aol.com.
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Letter-to-the-Editor
Dear Carolyn,
I continue to go to your site and am more than impressed. It's truly one-of-a-kind. Can't wait to read your book. I may sign up for services, buy an ad, or get the newsletter.
You are really a treasure.
Susan Reinhardt, humorist and author of Don't Sleep with a Bubba, and Not Tonight Honey Wait 'Till I'm a Size Six.
http://www.susanreinhardt.com/
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Do We Want to Allow Others to Demean Us?
The Oprah Game: Must We Play by Their Rules? Must We Play at All?
From my Blog--click through to get the whole story:
Leora Skolkin-Smith says, "Before the LA Times Festival of Books, (as everyone should and did) I sent out media releases. I used Grace Paley, my publisher and editor, on my subject line because I have Grace's COMPLETE permission to do so and because I knew Oprah and her major media hounds are ONLY impressed with big names. It [became] a distasteful and utterly degrading experience and I wish I could bring more attention to the corporation Oprah Winfrey is. Get people to recognize her falseness. . .
Please listen in to Leora's and my rant on my blog at www.sharingwithwriters.blogspot.com.
You'll learn more about the $50 a spot messenger ploy, the lousy apology and more. Please leave a comment including your website address. Comments and a little book promotion are part of a good online book campaign.
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If you enjoy "Sharing with Writers" please nominate it for Writer's Digest's 101 Best Newsletters for Writers. We aren't big, we aren't old. So it would take a huge outpouring from subscribers to make a dent. Send an e-mail to writersdig@fwpubs.com with subject line, "101 Best Newsletters for Authors" and let them know what this newsletter does for you!
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Thank Yous
(There are leads here, just as you'll find in all the most innocent-looking areas of this newsletter. You never know when you'll find a name or a site that will help you network or write better!)
To LaShaunda C. Hoffman, list mother for Sormag at yahoogroups. com and blogger (http://sormag.com/AUTHOR.html), who just published my grumpy list of how to make a life easier on editors and thus make your promotion efforts more fruitful. Go to http://sormag.blogspot.com/
to see it and learn. Leave a comment while you're there (including your URL, remember!) and check out her virtual high tea party. Makes one want to do the same thing in real life.
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To Matt Miller, AuthorsDen.com guru, for offering prizes for more than $1,000 including an iPod and gold memberships to his site at our Authors' Coalition booth. His program was designed to bring more traffic to the booth for participating authors. http://www.authorsden.com/events/ and to make authors aware of Authors Den, of course.
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To Frances Lynn: for including a recommendation for The Frugal Book Promoter in her blog (http://www.franceslynn.org/blog.asp). She says, "My only expenditure to date has been the purchase of Carolyn-Howard Johnson's invaluable book, The Frugal Book Promoter, which advises the reader how to promote one's product on the cheap. And, also a handful of dollars to upload my books' cover art to accompany my press releases on PRWeb. I haven't even spent any money on AdSense yet as One.Com, my site's ISP gave me free credit for my ads when I signed up.
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To Kim Wilson for publishing my piece "Twelve Tales of Woe from a Busy (and Grumpy) Editor" on http://www.writefromhome.com/writingtradearticles/535.htm
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No part of this newsletter is paid advertising. If you would like to advertise to subscribers, display ads are available at www.howtodoitfrugally.com (see the advertising tab at the top of the page) or at www.authorscoalitionandredenginepress.com.
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Feature
5 Essential Self-Promotion Practices and “Closing the Circuit”
By Abel Peña
Here are five fundamental branding/publicity tricks that have been drilled into me via experience in the last two years since taking my first UCLA class with Carolyn, “Creating a Savvy Marketing Plan for Your Book”:
1) Pictures: This is something I picked up hanging around a lot of illustrators. Anytime you can have a picture go with your words, by all means use it.
2) News: Let readers know what you've been up to on a regular basis, preferably by newsletter, a news page on your website, and if possible both. Otherwise, they'll think you're dead.
3) Web Presence: Get a virtual office, either a website or a blog, so people interested in you or your work have some place to loiter. With profiles on networking sites, like http://www.myspace.com/abelgpena, this is easier than ever, and with multiple virtual offices, you can benefit from “viral marketing,” which I discuss below.
4) Label Yourself: It's not always easy to do justice to our complex, highfalutin selves, but a good nickname or catchline can do wonders for your notoriety. I've seen Carolyn billed as "The Queen of Frugal Promotions" numerous times, and the name sticks. As for myself, it looks like I've monopolized the term "Philodoxer" on most search engines, save for a few stuffy academics.
5) Logo/Icon: This is your symbol. Time magazine has the immediately identifiable red border around its cover, McDonalds has its golden arches, Penguin Books has its penguin, Marvel Comics has that giant "M," and you can probably name a ton of movie studio symbols (the lion for MGM, the mountain for Paramount, the world for Universal, the shield for Warner Brothers). For my Star Wars work, I have an image of myself as a Jedi (http://starwars.wikia.com/wiki/Image:Abel-is-halagad.jpg). Now I'm working on one for my other writing.
On Carolyn’s advice, I’ve been submitting writing credits to UCLA’s Writers’ Program Quarterly, which has been a nice little promoting test bed and has helped me just to keep that branding part of my brain active. This time there's a nice big photo of my new book, which of course immediately draws the eye, and of course, every time UCLA mentions me, I get to write a news slug in the News section of my website. The travel anthology Italy From A Backpack, to which I contributed a story, sold out of its initial Amazon.com stock pretty quickly, in contrast to the simultaneous sister release Spain From A Backpack, hopefully causing the publisher to consider, hey, maybe this Abel guy does know a thing or two about branding and publicity.
One thing I've learned about marketing from Carolyn is that basically anything can be news, and one mere news item, as in the example above, can produce a chain reaction of viral marketing. When you have both a website and either a blog or a column (http://www.worldfamouscomics.com/philodoxer ) (or both), suddenly your news starts compounding synergistically. As another example, take for instance my nomination on the Wookieepedia website as one of "the coolest things ever" in Star Wars, an award created in celebration of Star Wars’ 30th anniversary this year. As soon as I learned that bit of news, I blogged about it (http://blogs.starwars.com/abelgpena/80) and put it under the news section of the blog index I created (http://blogs.starwars.com/abelgpena/12). I then posted a stub on my website's news (http://www.abelgpena.com/media.htm) page with a link back to my original blog post, which linked to the actual nominations page on Wookieepedia, which has a link to my Wookieepedia entry (http://starwars.wikia.com/wiki/Abel_G._Pe%C3%B1a ), which in turn has links to all my chief virtual offices, like my website, Philodoxer column, and Star Wars blog. That's a lot of mileage and cross-pollination for one little news item.
It's a version of what I call "closing the circuit," which facilitates the potential desire of interested parties to jump from one author-related link to the next. This is somewhat obvious within a website perhaps, which is built around such links, but can also be done in blogs with a little more creativity. Notice the links at the end of my Star Wars blog for my blog index and my MySpace profile. They're just saying, "Click me. You know you want to." Then, when a reader does, a similar trap is sprung, ad infinitum. Circuit closed.
Abel G. Peña (www.abelgpena.com) is a freelance writer best known for his work on the Star Wars franchise. He is author of the weekly “The Philodoxer” column at WorldFamousComics and MySpace, and his short story “Eloquence” was recently the #1 bestselling new short on Amazon.com.
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Please pass this letter on to others. Unlike many others, I do not mind if you use only portions of it as long as you credit the writers and include this subscribe information. "To subscribe to 'Sharing with Writers' send an e-mail to HoJoNews@aol.com with 'subscribe' in the subject line."
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Tip: From Nadine Laman, author of Katherine's Beach. Nothing Binding is a cross between an artist colony of free spirited writers and a virtual market place where we can add links to where our books are sold. It is a gathering place where it is easier for readers to find us than if they have to locate our individual websites when they don't know who we are. Run by Jerry Simmons and Ben Ruddy, this is a site you'll want to check out: http://www.nothingbinding.com/
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New members will help Authors' Coalition serve all its members better! Ask your writing friends to join at http://authorscoalitionandredenginepress.com. Paid members get a favorite review posted, consideration for an interview or review in Yarnspinners and Wordweavers and ditto for The Fiction Flyer. Membership is reasonable, too.
Tell friends to visit our blog. There they'll learn how to spark generally insipid book fairs by using value-added promotions: http://redenginepress.com/chjohnson .
http://authorscoalitionandredenginepress.com
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Author Successes
(You are invited to send me news about your successes. New books, awards and more. If you read about others' successes you'll not only be inspired, you'll glean resources for future successes of your own. Please get in the habit of using subject lines, though, that will not be interpreted as spam.)
Susan Reinhardt, best-selling author of "Not Tonight Honey Wait Till I'm a Size 6," has just released her latest, "Don't Sleep with a Bubba," from Kensington Publishing in NY. This all new collection has gotten wonderful reviews from across the country and is filled with humorous stories as well as the author's suicide attempt and 10-days in a psyche unit. Even there, this "Woman Interrupted," finds ways to laugh and see the joy in life. Learn more at
http://www.susanreinhardt.com/
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Mary Terzian, author of The Immigrants' Daughter was a finalist in the National Indie Excellence 2007 Book Awards, in the Multicultural Nonfiction category. PubInsider.com mails a media release to all registered media at the Book Expo America in NYC.
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Karen DeGroot Carter, author of One Sister's Song, a lyrical challenge to common assumptions about love, race, and respect.
(http://www.pearlstreetpublishing.com/) will publish a profile she wrote about Patry Francis (http://www.patryfrancis.com/), author of The Liar’s Diary, on Literary Mama (http://www.literarymama.com/). She says, "Literary Mama is a terrific market for writers who happen to be mothers as it features a wide range of articles, columns, poetry, and fiction of interest to all sorts of readers. I’m pleased to be a contributor!"
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Shari Lyle-Soffe, author of The Misadventures of Rooter & Snuffle and her newest e-book On the Go with Rooter & Snuffle, is the featured author in the May 2007 issue of Stories for Children Magazine. Both are stories about the author's experiences with two back porch-visiting raccoons. Learn more about Shari and the magazine at http://storiesforchildren.tripod.com/.
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Sylvia McClain (http://www.scribalpress.com/) informs me that Gumbo for the Soul has been published and that sales from this anthology will benefit literacy programs for the black community. For more e-mail gumboforthesoul@yahoo.com.
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Fun and F r * *: If you purchased Promoter in the past, I'd love for you to review it on Amazon or BN.com. Make it simple; just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you an excerpt from my soon-to-be-released The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success that includes some sidebars from the book that will help you with some tricky grammar. As a thank you, of course. HoJoNews@aol.com, the Frugal Book
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Opportunities
F r ^ ^ C o n t e s t for Women
I especially liked what this editor said on her site regarding her contest and her no-ch a rge policy. See what you think.
GLASS WOMAN PRIZE
http://www.sigriddaughter.com/GlassWomanPrize.htm. Awarded for a piece of short fiction or creative nonfiction written by a woman. Length: between 1 and 25 pages. The prize for the second award is US $380 and online publication. Deadline: September 21, 2007.
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Learn How-To write, promote, tech--all especially for writers--while you're driving in your car or working at your desk. The Audio Divas bring you a whole series of them. Check them out at www.Tri-Studio.com. Click on the first link on the right of the home page.
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Tips and Fair Pictures from AC Booth Participant:
Janet Goliger took some pictures of her experience at our LA Times/UCLA Festival of Books. Note the banner she had made (I've been telling people about how much more effective these are than other signs! They're available through Authors' Coalition. They are not inexpensive but they're worth every cent. Note also the way Janet posted a backdrop behind her. These are all tips each of you can use at any fair you appear at. Go to: http://www.classeducation.org/pix/.
Janet also had helpers hand out stickers (really Avery labels) to kids with her book cover and the booth number on them. She sent out invitations, media releases and more. She had a huge amount of traffic for her signing because she worked it so well.
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Available: Audios from Audio Divas on many aspects of building a writing career are published by Double Dragon Press. Here is the page where you'll find the full list (http://www.double-dragon-ebooks.com/glist.php?imprint=AUDIO) including one on Do It Yourself Indexing. The first one, "Promoting Easy and Cheap!" is a
F R ^ ^ sample. Each comes with a resource guide. Here is an example of a guide for the audio-lesson Your Divas did on Contests: http://www.derondouglas.com/audiosample/AwardResourceGuideContests.pdf
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Tip: Got a mail campaign coming up? Avoid the postal rate hike by purchasing your stamps now. Ask for the good-anytime -- no-matter-how-high-rates-go-up stamps. They're .39 cents each now and will work just find in two weeks or two months when you mail your media kits, invitations or whatever for your book - -or the holidays, for that matter. You all know I'm your FRUGAL EDITOR and FRUGAL BOOK PROMOTER, right? So I couldn't miss telling you about this one. In fact, Nadine Laman wouldn't let me!
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Tip: If a review can be considered a tip, then that's what this is. You'll want to know why you should read Sister Bernadette's Barking Dog. Don't shake your head at me until you read my review on the "Free Articles 4 Authors, Editors" page at www.howtodoitfrugally.com. Obviously (from the name of the page), bloggers, newsletter and other editors are fr ^ ^ to use any one of the reviews or the articles there.
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Coming Soon! Booth opportunities at the West Hollywood Book Fair.
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Feature
In the News
LA Times Reports Spider-Man Studio Doing What The Frugal Book Promoter Advocates
By Carolyn Howard-Johnson
According to the LA Times' reporters Claudia Eller and Dawn Chmielweski, Spider-Man franchise is trying to recoup its $400 million cost by, "using the Web in ways that were unimaginable when the superhero first scaled the screen five years ago."
The Frugal Book Promoter was published in 2004 so I think that I am way ahead of the wonderspider and his high-powered crew in giving my readers the best information on inexpensive promotion.
Jeff Blake, the head guy of Sony's worldwide marketing and distribution, noted that "The Web is a pretty economical way to reach moviegoers."
Well, yeah . . . and a pretty economical way to reach readers, too!
Then, the New York Times reports (again) that regular review journals and review sections in newspapers are becoming the incredible shrinking promotion for publishers and that, Ta Da!, small review sites on the Web are filling in the gap.
John Lisko, head of media communications for Saatchi & Saatchi LA says, "There's no other medium [other than the Web] that can give . . . information that quickly." Presumably, "quick" is good for books, too. (-:
Just so you know, Spider-Man is being MySpaced and blogged. They're running online contests (lots of you have been doing that for years and you'll find the results of one of my early contests on the Free E-book page at www.authorscoalitionandredenginepress.com). They're doing online interviews, streaming (Podcasts anyone?) and, of course, they have their own website.
So, from this corner the advice is to keep on doing what I've been urging you to do since I started sharing book promotion secrets with fellow authors. Follow the Web, but watch it! Because Spider-Man is right behind you. He's gonna have to hustle to keep up!
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Carolyn's Appearances and Teaching:
& Carolyn will be speaking to PEN USA's Emerging Voices fellows in May at Antioch University. This is a closed event but you can learn more about the program for yourself or to help other talented writers by going to www.penusa.com.
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&Free Frugal Editor for Publishing Professionals a BEA! Carolyn will be at the Biblio Booth at Javits Center in New York City, Booth 3702, at 1 pm Friday, June 1. She'll sign her new The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success.
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& Carolyn will train American Business Women of America's (ABWA) newsletter editors publish prize-winning, professional periodicals June 9th at their regional convention in Downey, CA.
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& Romance Writers Everywhere! Come to the meeting I'll be speaking at on Saturday, June 16th, in San Diego to meet me and the National President of Romance Writers of America (Jill Limber) who will speak on writing a great synopsis--something most of us aren't that adept at (for lack of practice if nothing else). I'll speak at 10 am, she'll speak after lunch. Lunch and meetings at the Mission Valley Handley Hotel is $25 for members, $30. for nonmembers.
For reservations contact hospitality chairwoman Mary Galusha at: marydave66@yahoo.com . Please copy Linda Sundstrom, lsundstrom@ucsd.edu if you want to arrange seating at my table. The group's website is www.rwasd.com.
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& Carolyn will be interviewed by popular author and marketer Janet Elaine Smith hosts an online radio program, "Marketing for Fun and Profit," every Monday evening at July 9 p.m. ET on http://internetvoicesradio.com/ .
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& Carolyn will speak on Your Media Release: You Write So You Can Do It! September 8, 2007 at the Valley Cities Jewish
Community Center in Sherman Oaks, CA www.CalWritersSFV.com
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& Carolyn will moderate a panel on publishing at the West Hollywood Book Fair on September 30. Circle your calendars. It's f r ^ ^ Even those who are old hands at publishing will learn something new, I promise!
West Hollywood Park
647 N San Vicente Blvd.
West Hollywood, CA 90069
Learn more at http://www.westhollywoodbookfair.org/
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& Carolyn will speak at the fourth Annual Pen to Paper Literary Symposium October 6, 2007, Dayton Marriott, 1414 S. Patterson Blvd Dayton, Ohio, 45409. The conference, spearheaded by Valerie Coleman, will include tracks for music and screenwriting, in addition to writing and publishing books. Start planning now to attend this elite event and take advantage of the early bird special (www.penofthewriter.com/pentopaper).
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& The f r ^ ^ Muse Online Writers' Conference, sponsored by Lea Schizas and Carolyn Howard-Johnson, is accepting early registration. More than 1,000 attended last year and openings are limited. Learn more about this year's conference, October 8 to 14, and how you can assure your spot 2007. We will present an all-new program soon. Go to:
http://www.freewebs.com/themuseonlinewritersconference/presentersregistration.htm
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For 2008! & As you can see 2008 is already beginning to fill. I will be sharing with the nation's humor writers again in the spring of 2008 at Dayton University's Erma Bombeck Writers' Workshop. I'll speak twice at the Kennedy Union on campus.
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Authors' Coalition members! For credibility, use the AC logo on your promotional materials. Ask for it by sending an e-mail to HoJoNews@aol.com or download it with a click from the AC site http://authorscoalitionandredenginepress.com.
Be sure to link it to the AC site, too!
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Tip: Yvonne Perry and her team of writers host a WEEKLY PODCAST about writing, publishing and book marketing. Author interviews, tips on writing, publishing and book promotion: http://www.yvonneperry.net/WritersintheSkyPodcast.htm
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"AC is the current that powers your writing career." http://authorscoalitionandredenginepress.com
Carolyn Howard-Johnson, Authors' Coalition Founder
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Web Advice from WebforAuthors.com Expert
From Marshall Turner
The Author Voice Dilemma
As an author you work hard to have a unique voice, a style of your own. This works well for your books, articles and all that you write. But when it comes to writing copy for your website, you need to put on a different hat. The primary purpose of a website is to promote and sell, so it requires content more akin to advertising copy. Unless you hire someone to create the copy, most website designers will depend on you for the content. And if you do it yourself, well, it really is up to you! So put your novel writing voice aside and put your promotional hat on and write copy that sells! Tell your website visitors what is great about your book and be sure to tell them to buy it now and how or where to buy.
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Marshall's website is http://www.webforauthors.com/ or contact him for information on producing a site for you at mturner@webforauthors.com.
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Endorsement:
"www.HowToDoItFrugally.com , by Carolyn Howard--Johnson [is] a top website for writers . . . I'd say my ROI is over 1,000%. The advice is particularly strong in addressing the new author where they are in learning the publishing/selling process. Very practical. The site is excellent." ~ Hill Kemp, author of Capitol Offense, http://www.capitoloffense.com/, and contributor to Secrets, Fact or Fiction? I, ISBN 0-9737282-5-6 and Secrets, Fact or Fiction? II, ISBN 1-59594-062-6, LOC 2006904627, http://www.secretsfactorfiction.com
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Resources
From Elizabeth Lucas-Taylor
(Elizabeth contributes at least one valuable paying resource per SWW issue--either a great place to sell material or find writing craft or promotional idea--and sometimes throws in a resource for you.)
ON BLOGGING
1) Have a blog. Want readership? Use tools like http://www.mybloglog.com/ to get an idea who looks at what and also to get your blog out there.
2) Blog owners who want to be recognized by the categorized search engines? Submit your blog and see your blog on top pages of search engine results. Be big on small search engines group. http://sezoo.blogspot.com/
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Find Elizabeth at http://www.authorsden.com/elucastaylor or her new blog at http://www.elucas-taylor.blogspot.com/
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Reciprocal Links: Many subscribers are in a position to cross-promote. Let me know if you would like to trade some recommendation or promotion for any of my books -- the HowToDoItFrugally Series to my chapbook of poetry -- for a place on my Resources for Writers or Resources for Readers pages on www.HowToDoItFrugally.com.
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Tip: You'll find Meredith Sue Willis listed in several capacities on my "Resources for Writers" page on www.howtodoitfrugally.com. In the meantime, check out
her resource page that includes classes she teaches at http://www.meredithsuewillis.com/resources.html.
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When was the last time you bought a book from an author you know? Tracings, my new chapbook of poetry is available for that honor at www.amazon.com/gp/product/1599240173/qid=1141623936/sr=1-1/ref=sr_1_1/002-4692447-2218401?s=books&v=glance&n=283155
but any book mentioned in any one of your Sharing with Writers newsletters would be a nice gesture. If all of us directed more of our reading to newer authors who write in genres we love or genres we need to stretch into, we would do ourselves and the publishing industry a great favor.
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E-Tips for E-Promotion:
Write articles to promote you book. Find angles that relate to your book (yes, this does work for fiction!) and then offer them to print or online editors at a price or for nothing other than that all-important tagline, byline and book cover picture. You'll find examples of how this is done in the Thank Yous column of this newsletter in most every issue. You can also see how I cater to these hardworking webmasters and editors by going to the "F r ^ ^ Articles 4 Editors, Writers" at www.howtodoitfrugally.com. You'll see reviews, articles on tolerance (to promote tolerance, yes, but also This Is the Place and Tracings) and more.
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This is a regular Sharing with Writers feature by Carolyn Howard-Johnson, author of USA Book News' Best Professional Book THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T and the soon-to-be released THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS. (E-tips for E-promotion was originally a regular feature of SellWritingOnline.com.)
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Wordstuff ™
Something to Make Writers Smile:
(Every year the Washington Post conducts a neologism contest. These are the winners, one at a time. You might have some favorite neologisms metaphors or similes that make you smile. If so, please contribute.)
"Pokemon (n), a Rastafarian proctologist."
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Essential Book and Record Keeping:
This letter is an entity of Authors' Coalition http://authorscoalitionandredenginepress.com
Edited and distributed by Carolyn Howard-Johnson,
http://carolynhoward-johnson.com
author of This Is the Place, Harkening: A Collection of Stories Remembered, Tracings, and The Frugal Book Promoter: How to Do What Your Publisher Won't, this is a place to share with others and learn from others.
Though I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources
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Order the Frugal Book Promoter: How to Do What Your Publisher Won't
at stores like UCLA, Dayton University and San Diego State University's bookstores. Order it as an e-book at http://starpublish.com/carolyn_howard-johnson.htm
or paperback at Amazon where it is discounted:
www.amazon.com/gp/product/193299310X/qid=1149015406/sr=2-1/ref=pd_bbs_b_2_1/002-4692447-2218401?s=books&v=glance&n=283155
Tracings, a chapbook of poetry, published by Finishing Line Press may be ordered at www.amazon.com/gp/product/1599240173/qid=1139084827/sr=1-1/ref=sr_1_1/103-7824821-4156653?s=books&v=glance&n=283155