May 2007
Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs!
From the Desks of
Carolyn Howard-Johnson and Authors' Coalition Friends
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"Sharing with Writers" is the official newsletter of Authors' Coalition,

http://authorscoalitionandredenginepress.com

an organization of writers who help writers.

To read this letter in plain vanilla text, just scroll down. To read this newsletter with a bit more pizzazz (not much, though!) at Authors Den go to:

http://www.AuthorsDen.com/adstorage/1713/Sharingwithwriters_May_No1Week2007.doc

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Note from Carolyn:

My fellow AC Members and SWW Subscribers:

I couldn't help myself.

I wanted to keep my "Sharing with Writers" blog sort of ranty and educational but I also want to recycle (many of you know how I am about recycling writing!) some of my reviews. Finally, my friend Allyn Evans (http://www.allynevans.blogspot.com/), author of Thinking Out Loud blog, suggested something that was floating around in the back of my head. Why not start an all-review site? One that doesn't judge a book by its cover or the press it is printed on. Not a completely novel idea (pun there!) but not exactly old hat, either.

So, I've done it. It is www.TheNewBookReview.blogspot.com. I'm not going to tell you all about it. You'll have to go snoof around a bit. But you'll see that there are ways for you to participate so it will probably be worth the minute it takes.

Besides, it turns out I really like blogging! (-:
www.TheNewBookReview.blogspot.com.

Carolyn Howard-Johnson
HoJoNews@aol.com
Websites: http://carolynhoward-johnson.com and www.HowToDoItFrugally.com
http://authorscoalitionandredenginepess.com Blogs: A blog focused on book fairs at
http://redenginepress.com/chjohnson and another blog that is about writing and reading at www.sharingwithwriters.blogspot.com and
www.thenewbookreview.blogspot.com

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Subscribers who have websites or newsletters of their own may be interested in the Free Articles 4 Readers and Writers on my site, www.howtodoitfrugally.com. I add new articles to it each week. If you don't see what you need, just ask. HoJoNews@aol.com.
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Letters-to-the-Editor

Carolyn, when I read your Oprah story (www.sharingwithwriters.blogspot.com) , it reminded me somewhat of my “Not Famous Enough” story.

After my book about my mom’s journey through Alzheimer’s, When We Become the Parent to Our Parents, was published, I received invitations to speak from nursing homes, caregiver groups and libraries.

Then a call came from a nursing home in a distant state, where my husband and I often travel for business. They had heard about me from another nursing home where I’d appeared on a panel.

This invitation included the opportunity to be their featured luncheon speaker. They also would set up a table where I could sign and sell books. And they would pay me…a considerable fee! You can imagine how excited I was. My husband and I hadn’t planned to be in that state at that exact time, but were willing to rearrange our business schedule.

Would I send a copy of my book priority mail? I e-mailed them after I sent the book and also let them know we’d made airline reservations. I didn’t hear anything. About two weeks before the event, I called…and finally reached the gal who’d invited me.

“I was going to call you, Mary. We’ve cancelled your talk.” (I’m not sure cancelling is the word she used, but the meaning was the same…they didn’t want me.)

When I pressed her for a reason, she said I wasn’t the author they thought I was. After they received my book, they discovered this…but somehow didn't think it necessary to call me then (6-8 weeks before the event). From what she said or the way she said it, I got the impression they thought I’d deceived them. I pointed out…they called me, invited me, had heard about me from the other nursing home. I didn’t claim to be anyone other than myself.

She also indicated I wouldn’t draw as many people as someone with a famous name. I told her I was sorry neither my mom nor I were famous. But I grieved just as much as famous people did over my mom’s illness and death…and my mother suffered just as much.

Then I mentioned that we’d made airline reservations based on their invitation and I was upset because they didn’t have the courtesy to let me know. Unfortunately, the people who made this decision didn’t call me. They left it to this gal who got the brunt of my annoyance. She had been so very excited the first time she called…they were going to do all kinds of publicity, etc., etc., were so pleased I’d come, would sell my books beforehand, as well as the day of the event.

I asked her to pay for the book. “I don’t think we can” or something like that was the response. I told her they should pay for it or send it back. Finally I sent an invoice and a couple months later the book came back media mail, when they’d asked for it priority.

Live and Learn, I guess. But now I make it very clear who I am. My mother wasn’t a famous actress, politician, author. However, she’s a person who meant a great deal to her family. Most people don’t care because their parents/spouses aren’t famous either…just someone special to them.

I thought of my experience as I read your Oprah one, about people needing to be famous or have someone famous recommend them to get through the gate. (Although even [being published by a famous person] ...didn't help your friend!)
Mary Emma
Mary Emma Allen
Author/Speaker; http://maryemmallen.blogspot.com
www.quiltingandpatchwork.com www.alzheimersnotes.com
www.homebiznotes.com
me.allen@juno.com

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About Those Libraries!

Gentle Rant About Passing Around the Falsehood that Libraries Work Against Us

This thing that authors keep taking about!

That people take books out of the library rather than buying one thus depriving an author of his or her royalty.

That libraries won't buy books but ask for donations from their local authors.

That, therefore, libraries are the big ogres of the publishing industry. Don't you believe it!

In general this reasoning doesn't hold water:

 People who borrow from libraries often can't afford (or don't think they can) to buy books and wouldn't buy a specific book in a bookstore in any case. They'd borrow, choose something else to read or buy something for a dime at a garage sale.
 That 10-15% royalty an author fears "losing" on any single borrowed book is more than made up for with opportunities offered authors by most libraries.
 People who borrow from libraries may be the ones who talk the most to other readers (they do hang out at libraries with other readers, after all!)
 Many libraries are on stricter budgets than ever before. They're not just taking advantage of authors.
 Because of changes in the publishing industry, some communities have more writers than they can keep up with in terms of acquisitions. So, how many of those writers will support the library's efforts if they do buy copies. Many authors will do nothing to let their readers know copies are available at libraries because so many of us have the attitude that a single sale is better than a single person reading a book.


I guess I don't have much patience with authors who would prefer to get their 15% royalty (not huge, mind you! Often less than a dollar.) rather than gain a new reader. A new reader who likes your book might tell another reader and he or she still another. Some will buy. Some will borrow. Either way, it's exposure for your book. So when a library asks for a donated copy, for heaven's sake, give them one. Give them TWO. and a poster! And ask them to put one of them on display with that poster for a little while. Everyone wins including the borrowers! (-:

I'm going to be tough here. This whole library attitude among authors is not only lousy reasoning, it's a great big whine. Did you ever notice that hardly anyone ever mentions that when this happens, it also denies publishers of their profit? That libraries have budget woes of their own? That sometimes an author's biggest fan may not be the one who buys books but one who borrows from a library because they just read so darn many books?

Here's the thing. Let's not pass around the bad news about libraries (nobody's perfect!). Let's, instead, partner with them. To paraphrase a president, ask not what your library can do for you, ask what you can do for your library. That is a partnership that will take you a long way.
CHJ

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If you enjoy "Sharing with Writers" please nominate it for Writer's Digest's 101 Best Newsletters for Writers. We aren't big, we aren't old. So it would take a huge outpouring from subscribers to make a dent. Send an e-mail to writersdig@fwpubs.com with subject line, "101 Best Newsletters for Authors" and let them know what this newsletter does for you!
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Thank Yous

(There are leads here, just as you'll find in all the most innocent-looking areas of this newsletter. You never know when you'll find a name or a site that will help you network or write better!)

To Shirley Roe, editor at All Book Reviews, for publishing my review of Writer's Digest's newest addition to their catalog Your First Novel by Ann Rittenberg and Laura Whitcomb. Find it at http://allbookreviews.com/Default.aspx?tabid=866
I'll be recommending this book to my UCLA students.
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To Chris Meeks, author of The Middle-Aged Man and the Sea, plays and other books and fellow instructor at UCLA, for recommending The Frugal Book Promoter to Paula Brancato for her class, Business of the Business Class .. which is also called An Artist in Wolf's Clothing. in the Masters of Professional Writing program at USC. This is an example of how good promotion works. Do for others, spread good will. Good stuff comes back to you. To learn more about Paula's classes go to her screenwriter's site at
www.thewritersplace.org or e-mail
her at TWPBrancato@aol.com.
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To Paula Brancato for recommending The Frugal Book Promoter for my Business of the Business Class... which is also called An Artist in Wolf's Clothing -- or will be by next semester! We are trying to help students in the USC's Masters of Professional Writing program become professional writers, put together their own business plans and so on. Find Paula at her office at 212 608 2724.
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To Billie Williams for including a new webpage for me just 'cause I joined her listserv called Word-Mage@yahoogroups.com. Here's the page: http://www.word-mage.com/CAROLYN but you'll want to go to www.yahoogroups.com, do a search on Billie's name or on Word-Mage to join and partake of her hospitality. (-:

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No part of this newsletter is paid advertising. If you would like to advertise to subscribers, display ads are available at www.howtodoitfrugally.com (see the advertising tab at the top of the page) or at www.authorscoalitionandredenginepress.com.
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Please pass this letter on to others. Unlike many others, I do not mind if you use only portions of it as long as you credit the writers and include this subscribe information. "To subscribe to 'Sharing with Writers' send an e-mail to HoJoNews@aol.com with 'subscribe' in the subject line."
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Tip: Many of you know (probably not nearly enough of you!) that I also write literary fiction, creative nonfiction and poetry. I often explore the nature of prejudice, and so I'd like to suggest Allyn Evans' new Amazon short "How Ordinary People Can Perform Unthinkable Acts." Amazon shorts are only 49 cents. This one is well worth supporting. You will find the short and my review of this essay at: http://www.amazon.com/Ordinary-People-Perform-Unthinkable-Acts/dp/B000PAU32U/

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New members will help Authors' Coalition serve all its members better! Ask your writing friends to join at http://authorscoalitionandredenginepress.com. Paid members get a favorite review posted, consideration for an interview or review in Yarnspinners and Wordweavers and ditto for The Fiction Flyer. Membership is reasonable, too.
Tell friends to visit our blog. There they'll learn how to spark generally insipid book fairs by using value-added promotions: http://redenginepress.com/chjohnson .
http://authorscoalitionandredenginepress.com
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Author Successes

(You are invited to send me news about your successes. New books, awards and more. If you read about others' successes you'll not only be inspired, you'll glean resources for future successes of your own. Please get in the habit of using subject lines, though, that will not be interpreted as spam.)

Jewel Sample's children's book Flying Hugs and Kisses was given the The National Parenting Center 2007 Seal of Approval. If you're an author of children's books, you might follow Jewel's lead. Here is the URL http://tnpc.com/search/tnpcarticle2.asp?rec=5401 or
Click here: TNPC
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Bev Walton-Porter and her Scribe & Quill team are celebrating their ten-year anniversary. In 1997, she published the first issue of the zine and only 20 people -- if that -- received that first issue. In its current incarnation, Scribe & Quill has 11,000+ e-mail subscribers and receives 60,000 visitors, on average, to our website. In addition, Scribe & Quill took 4th place in the 2006 Preditors & Editors Readers Poll. In 2005's poll, Scribe & Quill placed in the top ten.

Find this zine at http://www.scribequill.net. It will eventually expand to http://www.scribequill.org. You can subscribe there!
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Annette Gisby released her New Zealand with a Hobbit Botherer. She says, "What should you do if your spouse becomes addicted to the Lord of the Rings movies and swoons every time Orlando Bloom's name is mentioned? (Thud. Quick, fetch the smelling salts.) Or better yet why not send them on an armchair tour of New Zealand with the author and his Hobbit Bothering wife?

Tami Brady at TCM Reviews says, "I laughed so hard I could hardly breathe!"

It is available at: www.amazon.com/Zealand-Hobbit-Botherer-John-Gisby/dp/141165644X
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Walter Brasch, recently won major awards for his writing. In the Spotlight competition of the Society of Professional Journalists, Brasch took first in commentary. In Pennsylvania Press Club competition, against statewide entries, Brasch took first places in columns (general) and social issues articles. In separate competition, Brasch took a first in media kit preparation, development, and results for work he did with the Leonard Peltier Defense Fund. Brasch's current books are: 'Unacceptable': The Federal Response to Hurricane Katrina; America's Unpatriotic Acts
The Federal Government's Violation of Constitutional and Civil Rights
Sex and the Single Beer Can
Probing the Media and American Culture. Forthcoming are Fool's Gold, a book about data mining programs used to identify suspected terrorists and Sinking the Ship of State: The Presidency of George W. Bush.

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Fun and F r * *: If you purchased Promoter in the past, I'd love for you to review it on Amazon or BN.com. Make it simple; just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you an excerpt from my soon-to-be-released The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success that includes some sidebars from the book that will help you with some tricky grammar. As a thank you, of course. HoJoNews@aol.com, the Frugal Book
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Tip: From Janet Elaine Smith. She says it's
f r ^ ^ and that even she can do it.
www.signgenerator.net.

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Learn How-To write, promote, tech--all especially for writers--while you're driving in your car or working at your desk. The Audio Divas bring you a whole series of them. Check them out at www.Tri-Studio.com. Click on the first link on the right of the home page.
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Tip: “From subscriber, author and editor, Virgil Jose: A book he likes is: Mystery Writing in a Nutshell by John McAleer and Andrew McAleer. ISBN 1 59663 505 3. Find it at www.rockpublishing.com.

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Available: Audios from Audio Divas on many aspects of building a writing career are published by Double Dragon Press. Here is the page where you'll find the full list (http://www.double-dragon-ebooks.com/glist.php?imprint=AUDIO) including one on Do It Yourself Indexing. The first one, "Promoting Easy and Cheap!" is a
F R ^ ^ sample. Each comes with a resource guide. Here is an example of a guide for the audio-lesson Your Divas did on Contests: http://www.derondouglas.com/audiosample/AwardResourceGuideContests.pdf
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Tip: To see a truly professional video (trailer) from Expanded Books go to: http://www.expandedbooks.com/windowsvideo.php?bookid=85 . The first month it came out, Chris Meeks had over 11,000 viewings, and in the year since then, there's been another 6,500. If you'd like to explore this service offered by Expanded Books go to this link: http://www.expandedbooks.com/publishers.php.

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Coming Soon! Booth opportunities at the West Hollywood Book Fair.
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Carolyn's Appearances and Teaching:

Carolyn will be speaking to PEN USA's Emerging Voices fellows in May at Antioch University. This is a closed event but you can learn more about the program for yourself or to help other talented writers by going to www.penusa.com.
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Free Frugal Editor for Publishing Professionals a BEA! Carolyn will be at the Biblio Booth at Javits Center in New York City, Booth 3702, at 1 pm Friday, June 1. She'll sign her new The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success.
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Carolyn will train American Business Women of America's (ABWA) newsletter editors publish prize-winning, professional periodicals June 9th at their regional convention in Downey, CA.
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Romance Writers Everywhere! Come to the meeting I'll be speaking at on Saturday, June 16th, in San Diego to meet me and the National President of Romance Writers of America (Jill Limber) who will speak on writing a great synopsis--something most of us aren't that adept at (for lack of practice if nothing else). I'll speak at 10 am, she'll speak after lunch. Lunch and meetings at the Mission Valley Handley Hotel is $25 for members, $30. for nonmembers.
For reservations contact hospitality chairwoman Mary Galusha at: marydave66@yahoo.com . Please copy Linda Sundstrom, lsundstrom@ucsd.edu if you want to arrange seating at my table. The group's website is www.rwasd.com.
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Carolyn will be interviewed by popular author and marketer Janet Elaine Smith hosts an online radio program, "Marketing for Fun and Profit," every Monday evening at July 9 p.m. ET on http://internetvoicesradio.com/ .
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Carolyn will speak on Your Media Release: You Write So You Can Do It! September 8, 2007 at the Valley Cities Jewish
Community Center in Sherman Oaks, CA www.CalWritersSFV.com
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Carolyn will moderate a panel on publishing at the West Hollywood Book Fair on September 30. Circle your calendars. It's f r ^ ^ Even those who are old hands at publishing will learn something new, I promise!
West Hollywood Park
647 N San Vicente Blvd.
West Hollywood, CA 90069
Learn more at http://www.westhollywoodbookfair.org/
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Carolyn will speak at the fourth Annual Pen to Paper Literary Symposium October 6, 2007, Dayton Marriott, 1414 S. Patterson Blvd Dayton, Ohio, 45409. The conference, spearheaded by Valerie Coleman, will include tracks for music and screenwriting, in addition to writing and publishing books. Start planning now to attend this elite event and take advantage of the early bird special (www.penofthewriter.com/pentopaper).
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The f r ^ ^ Muse Online Writers' Conference, sponsored by Lea Schizas and Carolyn Howard-Johnson, is accepting early registration. More than 1,000 attended last year and openings are limited. Learn more about this year's conference, October 8 to 14, and how you can assure your spot 2007. We will present an all-new program soon. Go to:
http://www.freewebs.com/themuseonlinewritersconference/presentersregistration.htm
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For 2008! & As you can see 2008 is already beginning to fill. I will be sharing with the nation's humor writers again in the spring of 2008 at Dayton University's Erma Bombeck Writers' Workshop. I'll speak twice at the Kennedy Union on campus.

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Authors' Coalition members! For credibility, use the AC logo on your promotional materials. Ask for it by sending an e-mail to HoJoNews@aol.com or download it with a click from the AC site http://authorscoalitionandredenginepress.com.
Be sure to link it to the AC site, too!
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In the News

Rupert Murdoch is at it again but this time his acquisitions are a lesson for us all. He is after the Wall Street Journal and Dow Jones. According to Time Magazine, he "is very serious about his Fox Business Channel, which is due to launch this year, and [that would] get a big boost from the Journal --and Dow Jones -- brand." Those of you have heard me preach "branding" or those of you who remember the section on that in the Frugal Book Promoter, will know how important that is to writers. Janet Elaine Smith (www.janeteleainsmith.com), author of PromoPaks, thinks I invented the word. (-:. So, how about examining how you're doing on that score right now?

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"AC is the current that powers your writing career." http://authorscoalitionandredenginepress.com
Carolyn Howard-Johnson, Authors' Coalition Founder
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Web Advice from WebforAuthors.com Expert

From Marshall Turner

The Metadata Myth
Ok, what is metadata?
Metadata is data that is used to describe other data, that is, data about data. For a website this describes a part of a webpage that you cannot see but can be seen by search engines. Located in the header of the page, some of the data that can be put here are keywords and descriptions for the page. This is an important part of a webpage as it provides a place to put information that you do not want to display to a visitor but could help you be found through a search engine. So what’s the myth? Simply put, search engines have gotten wise to the practice of stuffing unrelated information into your metadata. The search engines are now much more sensitive to the content on your web pages rather than this hidden data that people have tried to use to manipulate their rankings. Some search engines now ignore the metadata. So focus instead on your content and do not be overly concerned about your metadata.
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Marshall's website is http://www.webforauthors.com/ or contact him for information on producing a site for you at mturner@webforauthors.com.


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Endorsement:
"www.HowToDoItFrugally.com , by Carolyn Howard--Johnson [is] a top website for writers . . . I'd say my ROI is over 1,000%. The advice is particularly strong in addressing the new author where they are in learning the publishing/selling process. Very practical. The site is excellent." ~ Hill Kemp, author of Capitol Offense, http://www.capitoloffense.com/, and contributor to Secrets, Fact or Fiction? I, ISBN 0-9737282-5-6 and Secrets, Fact or Fiction? II, ISBN 1-59594-062-6, LOC 2006904627, http://www.secretsfactorfiction.com
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Resources
From Elizabeth Lucas-Taylor

(Elizabeth contributes at least one valuable paying resource per SWW issue--either a great place to sell material or find writing craft or promotional idea--and sometimes throws in a resource for you.)

ON BLOGGING
Use http://pingoat.com/ and ping (meaning list your blog with them) your blog each time that you update. This is a good, free signup, nothing asked for except your blog link. :-)
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Find Elizabeth at http://www.authorsden.com/elucastaylor or her new blog at http://www.elucas-taylor.blogspot.com/

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Reciprocal Links: Many subscribers are in a position to cross-promote. Let me know if you would like to trade some recommendation or promotion for any of my books -- the HowToDoItFrugally Series to my chapbook of poetry -- for a place on my Resources for Writers or Resources for Readers pages on www.HowToDoItFrugally.com.
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Vocabulary: Keeping up with what's new out there. Most of you know I hate acronyms or just plain old initials. Quick! What does NCO mean? To me, it means Non Commissioned Officer. But I saw it in conjunction with a pilot international program on a business card the other day. Pretty sure this woman isn't military. Yes, acronyms and initials shorten and make easier, but they can also make it harder on the reader to understand. Now, here's a new one for you to memorize and maybe even (Yikes!) use. It's GWOT (pronounced gee'-wat). This is the Bush Administration's shortening of "Global War On Terrorism." How are you going to use it or make it turn the humor on a nice political blog?

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When was the last time you bought a book from an author you know? Tracings, my new chapbook of poetry is available for that honor at www.amazon.com/gp/product/1599240173/qid=1141623936/sr=1-1/ref=sr_1_1/002-4692447-2218401?s=books&v=glance&n=283155
but any book mentioned in any one of your Sharing with Writers newsletters would be a nice gesture. If all of us directed more of our reading to newer authors who write in genres we love or genres we need to stretch into, we would do ourselves and the publishing industry a great favor.
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E-Tips for E-Promotion:
What have you done lately for your Amazon page: If you haven't added to what they are now calling the Amapedia section, do it now! Amapedia is Amazon's word for a kind of Wikipedia. It is waiting for you to add some information that that Amazon didn't get into the section where they quote from reviews or give other vital info. Have you won an award? That information goes there! Have a great new blurb? Amapedia. Make this section work to sell books to anyone who visits your page. Now is the time.
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This is a regular Sharing with Writers feature by Carolyn Howard-Johnson, author of USA Book News' Best Professional Book THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T and the soon-to-be released THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS. (E-tips for E-promotion was originally a regular feature of SellWritingOnline.com.)

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Wordstuff ™
Something to Make Writers Smile:
(Every year the Washington Post conducts a neologism contest. These are the winners, one at a time. You might have some favorite neologisms metaphors or similes that make you smile. If so, please contribute.)

"Bozone (n.): The substance surrounding stupid people that stops bright ideas from penetrating. The bozone layer, unfortunately, shows little sign of breaking down in the near future."


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Essential Book and Record Keeping:

This letter is an entity of Authors' Coalition http://authorscoalitionandredenginepress.com

Edited and distributed by Carolyn Howard-Johnson,

http://carolynhoward-johnson.com

author of This Is the Place, Harkening: A Collection of Stories Remembered, Tracings, and The Frugal Book Promoter: How to Do What Your Publisher Won't, this is a place to share with others and learn from others.

Though I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources

To submit information articles, tips or other information e-mail Carolyn at HoJoNews@aol.com . Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this letter, unsubscribe at HoJoNews@aol.com

Include "Unsubscribe" in the subject line but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e-mail with "Subscribe" in the subject line to: HoJoNews@aol.com

Please pass this newsletter on to friends or e-groups. It needn't be pasted in its complete form, but please credit this newsletter, Authors' Coalition and the individual contributors with anything you snip and paste.

Order the Frugal Book Promoter: How to Do What Your Publisher Won't
at stores like UCLA, Dayton University and San Diego State University's bookstores. Order it as an e-book at http://starpublish.com/carolyn_howard-johnson.htm

or paperback at Amazon where it is discounted:
www.amazon.com/gp/product/193299310X/qid=1149015406/sr=2-1/ref=pd_bbs_b_2_1/002-4692447-2218401?s=books&v=glance&n=283155

Tracings, a chapbook of poetry, published by Finishing Line Press may be ordered at www.amazon.com/gp/product/1599240173/qid=1139084827/sr=1-1/ref=sr_1_1/103-7824821-4156653?s=books&v=glance&n=283155