July 22, 2007
Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs!

From the Desks of
Carolyn Howard-Johnson and Authors' Coalition Friends
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"Sharing with Writers" is the official newsletter of Authors' Coalition,

http://authorscoalitionandredenginepress.com

an organization of writers who help writers.

To read this letter in plain vanilla text, scroll down. To read this newsletter with a bit more pizzazz (not much, though!) at Authors Den go to:

http://www.AuthorsDen.com/adstorage/1713/Sharingwithwriters_July_No3Week2007.doc

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Note from Carolyn:

My fellow AC Members and SWW Subscribers:

It will soon be Nobel Prize time. Most of us aren't holding our breaths but there is a happy substitute for writers of serious and artistic literature. It is my Noble (Not Nobel!) Prize.

The Noble Prize for literature is for books that explore the human condition and have not won other major awards. I am accepting nominations for it now for 2007. Published books and chapbooks of poetry, plays, memoirs and literary novels are eligible. Books must be submitted by Sept 15, 2007, but may have been published in any year. Results are published each January on the "Back to Literature" page at www.MyShelf.com. Query me at HoJoNews@aol.com . Please put "NOBLE PRIZE QUERY" in the subject line. The prize is honorary only, no monies or gifts. Opportunities for publicity come with it as a matter of course. Readers may nominate their favorite books and authors may nominate their own.

Past winners include authors like Leora Krygier, Chris Meeks, Leora Skolkin Smith, and many more subscribers to this newsletter.

Happy, happy writing and promoting!
Carolyn Howard-Johnson
HoJoNews@aol.com
Websites: http://carolynhoward-johnson.com and www.HowToDoItFrugally.com
http://authorscoalitionandredenginepess.com Blogs: A blog focused on book fairs at
http://redenginepress.com/chjohnson and another blog that is about writing and reading at www.sharingwithwriters.blogspot.com and
www.thenewbookreview.blogspot.com

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New members will help Authors' Coalition serve all its members better! Ask your writing friends to join at http://authorscoalitionandredenginepress.com. Paid members get a favorite review posted, consideration for an interview or review in Yarnspinners and Wordweavers and ditto for The Fiction Flyer. Membership is reasonable, too.
Tell friends to visit our blog. There they'll learn how to spark generally insipid book fairs by using value-added promotions: http://redenginepress.com/chjohnson .
http://authorscoalitionandredenginepress.com
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Letters-to-the-Editor

Hi Carolyn,

As usual, your Rowling/LA Times article in [your blog] Sharing with Writers and Readers (www.sharingwithwriters.blogspot.com) is right on! I thoroughly enjoyed the article and the information contained therein. I don't know how you do it, with everything else that is going on, but you're sure keeping me up to date on the publishing industry -- not to mention promotion.

By the way, I'm working on my newsletter right now, and want to thank you again for your recipe for the Mormon potatoes [See Linda's newsletter--info below). It'll also have your news on "HowToDoItFrugally Author Helps Writers Extend Life of Great Book Reviews."

Hugs and love,

Linda Morelli

Editor's Note: Readers can subscribe to Linda' newsletter and get the recipe for Mormon Funeral Potatoes by visiting Linda's Place - A Site for Romance Readers and Writers. http://hometown.aol.com/lbmwriter/romance/index.html

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Subscribers who have websites or newsletters of their own may be interested in the Free Articles 4 Readers and Writers on my site, www.howtodoitfrugally.com. I try to add new articles to it each week. If you don't see what you need for your blog, or newsletter, just ask. HoJoNews@aol.com.
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Thank Yous

(There are leads here, just as you'll find in all the most innocent-looking areas of this newsletter. You never know when you'll find a name or a site that will help you network or write better!)

To Reina Santana, reviewer for ReaderViews.com, for a new review on The Frugal Editor. It is posted at www.readerviews.com, and on their weblog at http://irenewatson.typepad.com/readerviews/
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To Michael Wallach, former student and fellow UCLA instructor, for including me in the acknowledgments of his new edition of his book How to Get Arrested. It will be released in September.

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No part of this newsletter is paid advertising. If you would like to advertise to subscribers, display ads are available at www.howtodoitfrugally.com at less per year than most sites charge for a single month (see the advertising tab at the top of the page). Authors' Coalition www.authorscoalitionandredenginepress.com is also accepting ads.
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Tip: Yep, I signed up at the new BookTour.com. I made a profile page and listed my coming events. You can, too. It's www.booktour.com. Right now it's f r ^ ^. You can also find events in your local area there. (-:
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Tip: Reader Views offers various services--especially promotion services-- to meet the needs of authors. For their list of services see: http://www.readerviews.com/services_about.html

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If you enjoy "Sharing with Writers" please nominate it for Writer's Digest's 101 Best Newsletters for Writers. We aren't big, we aren't old. So it would take a huge outpouring from subscribers to make a dent. Send an e-mail to writersdig@fwpubs.com with subject line, "101 Best Newsletters for Authors" and let them know what this newsletter does for you!
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Opportunities

Contest for Children's Authors:
Stories for Children Magazine http://storiesforchildren.tripod.com/id140.htmlis hosting a Short Story Contest for all ages.
Contest Rules:
1. The story must use the picture provided by Stories for Children Magazine as the idea starter.
2. Stories between 500 to 750 words only.
3. Include your full name, age, and contact information listed in the top left hand margin on the first page.
4. All contest submissions are to be emailed to the Editor, VS Grenier, with “Picture Contest” in the subject line at: storiesforchildren@vsgrenier.com
Judging:The editors of Stories for Children Magazine will choose the top three stories for publication in the January 2008 issue.

Prizes: The top five stories will receive a $5 gift card for Amazon.com sent via email and the top ten stories will receive a winner’s certificate.

Deadline: September 30, 2007. Winners will be notified via email by December 20, 2007.

Come visit us in the World of Ink at Stories for Children Magazine where children will also enjoy short stories, articles, crafts, puzzles, and so much more.

To learn more visit: http://storiesforchildren.tripod.com
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West Hollywood Fair Booth Space
Authors' Coalition is sponsoring a booth at the West Hollywood Fair. Paid participating AC subscribers are Joyce Faulkner, Carol Wood, Erica Stux, Janet Goliger, Jay Bern, Leora Krygier, Walter Brasch, Sona Ovasapyan, Christine Alexanians, Kevin Gerard and Carol Wood. To learn more, e-mail me with BOOK FAIR in the subject line at hojonews@aol.com or go to the new blog on fairs (got a new one that works!) at www.authorscoalition.blogspot.com. By the way, this is a cross-promotion effort. Participants need to plan to send out media releases (with my guidance) and invitations. (-:
Check out the fair at http://www.westhollywoodbookfair.org/
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Fear of Writing Moving Sale -- 45% off single copies / 55% off two or more copies!
"I'm still so amazed at how the Fear of Writing method WORKS for me. I can write creatively and leave my stuffy old left brain out of it!" -Sandy Schairer, Tijeras, New Mexico, author of Extremely Short Stories for Busy People
Read Chapter One of Fear of Writing, view the table of contents, sample the writing prompts and meet other happy readers at Milli's Moving Sale page: http://fearofwriting.com/Moving-Sale.htm.

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Please pass this letter on to others. Unlike many others, I do not mind if you use only portions of it as long as you credit the writers and include this subscribe information. "To subscribe to 'Sharing with Writers' send an e-mail to HoJoNews@aol.com with 'subscribe' in the subject line."
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Tip: Lessons from billboard advertising. Most of us won't consider billboards because of the expense. The thing about billboards, though, is that people have to absorb their message very, very quickly. And remember it! So, a series of billboards works better than one (true with advertising in general!) but the message also NEEDS to be short and NEEDS to be BIG. Huge, in fact! Not many authors can afford a series of billboards (or even one, for that matter!) but the same concept applies to book covers. The big authors (Nora Roberts, anyone?) don't have a 12 pt font name on their books. That name is BIG. And it's often in silvery or gold foil so it glitters. And the font is raised so you can feel it! Many authors can't go the foil and raised route, but we can encourage our publishers to up the font size on the covers of our books. (-:
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Author Successes

(If you read about others' successes you'll not only be inspired, you'll glean resources for future successes of your own. You are invited to send me news about your successes. Please use "AUTHOR SUCCESSES" as a subject lines.)

Magdalena Ball The stunning debut novel, Sleep Before Evening by Magdalena Ball is now out! Marianne is a young woman teetering at the edge of reason. This gritty, story set in New York unfolds with the same cool detachment that motivates the central character to peel back the layers of her life and expose the painful scalding within. Ruhama Veltfort, author of The Promised Land says, "There is so much beautiful writing here, soaring passages." Visit: http://www.amazon.com/Sleep-Before-Evening-Magdalena-Ball/dp/1904492967/ or you can use this if the long URL gives you trouble: http://tinyurl.com/3crnk5.
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Linda Oatman High's newest children's book The Cemetery Keepers of Gettysburg has been named a Book Sense Summer Pick! Linda, the author of 21 books for children and teens, will release her first adult book in October. Titled The Hip Grandma's Handbook, the book will have a companion website with Hip Grandma's Club membership. Linda is available for school presentations and writing workshops, and will be teaching a workshop in Italy in March! Please see www.lindaoatmanhigh.com for more info.
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Judith Colombo just published "The Gasman" with Amazon .com as a short. It is a humorous foray into the life and psyche of a morally challenged but very likable arsonist. Go to:
URL:http://www.amazon.com/The-Gasman/dp/B000N3SSDU/ref=pd_bbs_sr_1/102-1529342-0346537?ie=UTF8&s=books&qid=1184462513&sr=8-1
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Pamela Samuels-Young's legal thriller, In Firm Pursuit, made Essence magazine's
Best-Sellers List for August 2007, coming in at No. 10. Essence magazine tracks book sales at African-American bookstores across the country.

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Fun and F r * *: If you purchased The Frugal Book Promoter in the past, I'd love for you to review it on Amazon or BN.com. Make it simple; just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you an excerpt from The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success that is now available for pre-order on Amazon. The excerpt includes some of the sidebars from the book that may help you with some tricky grammar. As a thank you, of course. HoJoNews@aol.com, the Frugal Book
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Carolyn's Appearances and Teaching:

Yvonne Perry's Writers in the Sky podcast/interview is still available on iTunes.com and may be accessed on Yvonne’s blog http://yvonneperry.blogspot.com .
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Carolyn will moderate a panel titled
Reach for Your Dream: Prepare for Publication the Professional Way
at the West Hollywood Book Fair on September 30. Circle your calendars. It's f r ^ ^ Even those who are old hands at publishing will learn something new, I promise!
West Hollywood Park
647 N San Vicente Blvd.
West Hollywood, CA 90069
Learn more at http://www.westhollywoodbookfair.org/
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Carolyn will speak at the fourth Annual Pen to Paper Literary Symposium October 6, 2007, Dayton Marriott, 1414 S. Patterson Blvd Dayton, Ohio, 45409. The conference, spearheaded by Valerie Coleman, will include tracks for music and screenwriting, in addition to writing and publishing books. Start planning now to attend this elite event and take advantage of the early bird special (www.penofthewriter.com/pentopaper).
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Carolyn Howard-Johnson will speak at the Southern Festival of Books: A Celebration of the Written Word (October 12-14) I in Nashville, TN. Time and subject to be announced later. And don't you just love the title of the fair? You'll find more information on this fair and others you might participate in at www.howtodoitfrugally.com. Click on the Resources for Writers page and scroll down. For more on this specific fair, go to
http://tn-humanities.org/festival.
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The f r ^ ^ Muse Online Writers' Conference, sponsored by Lea Schizas and Carolyn Howard-Johnson, is accepting early registration. More than 1,000 attended last year and openings are limited. Learn more about this year's conference, October 8 to 14, and how you can assure your spot in 2007. We will present an all-new program soon. Go to:
http://www.freewebs.com/themuseonlinewritersconference/presentersregistration.htm
To see the growing list of presenters go to: http://www.freewebs.com/themuseonlinewritersconference/2007workshops.htm

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Sign up to receive a copy of my Sharing with Writers blog in your e-mail box. It is a focused blog on all things related to writing and publishing from scolding Oprah to free speech. Go to www.sharingwithwriters.blogspot.com. Sign up in the left hand column. Find related resources by scrolling to the bottom of the blog.
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Carolyn's Appearances and Teaching for 2008:

As you can see 2008 is already beginning to fill. I will be sharing with the nation's humor writers again in the spring of 2008 at Dayton University's Erma Bombeck Writers' Workshop. I'll speak twice at the Kennedy Union on campus. http://www.humorwriters.org/

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Booth opportunities at the West Hollywood Book Fair. E-mail me now. They're filling up fast.
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Feature

J. K. Rowling, the LA Times and the Deadly but Hallowed Profit Lament

I don't know who I want to scream at.

The booksellers who are bewailing that they won't make a profit on Harry Potter or the LA Times (July 16, Page A1) who planted a Poor, Poor Booksellers article on their front page and didn't address any of the benefits of selling hundreds (maybe thousands!) of copies of the new Harry Potter in any given store—however discounted—until, oh, I don't know . . . maybe a thousand or two words into the copy runover on page eleven.

Later in the article we do see that there are some benefits to booksellers even if they don't make much on each copy of any specific book they sell.

As a retailer-turned-writer, here's how the benefits stack up, even if booksellers lose money on this next J. K. Rowling book:

1. A hot item, deeply discounted, is called a loss leader. That's what Harry Potter and the Deathly Hallows is working itself up to be, a loss leader. That means it will draw tons of traffic (you and me) to bookstores both virtual and those in our hometown whether they're made of stucco, brick or a stack of cards. ~ For the other six benefits and an idea of how retailing promotion can work for you and your book, go to www.sharingwithwriters.blogspot.com . And yes, please leave a comment (-: .

(This article is available for reprint in .pdf format on my Free Content" page at: http://www.carolynhowardjohnson.redenginepress.com/free_content.htm. )

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A general marketing rule is that a product must be seen seven times before it is purchased. That is just as true for books. Let people see that book cover image! So, you are invited to advertise as a site sponsor at www.howtodoitfrugally.com. for a year at the same price many sites frequented by readers and writers charge in a year. Yep, the frugal way! Click on the Advertising tab at the top of the page or contact me personally at hojonews@aol.com.
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New Page on My Site
I've avoided telling you all about my travels and my travel writing for some time. However, now that my husband is feeling more like traveling again, I thought I'd add a celebratory page. Find picture of me sailing (well, sort of!) the Americas Cup Stars and Stripes. See the Mercedes jeep-like thing (my description--not theirs!) we bounced around in on Catalina, and read a sample travel article and a couple of my travel-inspired poems. http://www.carolynhowardjohnson.redenginepress.com/travels_with_carolyn.htm.

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Available: Audios from Audio Divas on many aspects of building a writing career are published by Double Dragon Press. Here is the page where you'll find the full list (http://www.double-dragon-ebooks.com/glist.php?imprint=AUDIO) including one on "Do It Yourself Indexing." The first audio, "Promoting Easy and Cheap!" is a
F R ^ ^ sample you can download. Each comes with a resource guide. Here is an example of a guide for the audio-lesson Your Divas did on "Contests": http://www.derondouglas.com/audiosample/AwardResourceGuideContests.pdf
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Opportunities:

San Francisco Writing for Change Conference: This conference on August 23-25 at the Wilsey Conference Center in Grace Cathedral, San Francisco, will devote its attention to nonfiction writers. The conference motto is: Changing the World One Book at a Time. The impact of writing for magazines, newspapers, the internet and more will also be explored. The registration fee of $395 also includes over 40 breakout sessions to choose from; all keynote presentations; and access to agents, editors and publishers.

Contact the directors Michael Larsen and Elizabeth Pomada at 415-673-0939 or e-mail them at Larsenpoma@aol.com. Easy on-line registration at www.sfwritingforchange.org.
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Tri-Coast Opportunity: Subscriber and author-event coordinator Tina Carey www.tinacarey.com, sent this note to me. It is from a colleague of hers about an opportunity that might interest some of you:

"Hi Tina,
. . . am working with TriCoast Studios from Santa Monica, and we started a publishing dept. They are looking for new authors so if you want to send some unpublished or self published authors (murder, romance, mystery types) you can send them our way. Authors coming our way will have a better chance to have their works looked at for movies and or TV possibilities as the studio is always looking for new works. The new authors will have a better possibility of getting their work looked by our studio than a traditional publishing company which has to publish the works then search for another outlet if they are so inclined. Or, have an author's agent do it. This way should make it easier for authors than the traditional way.

Have them check out the studio website: www.tricoast.com and then send e-mail queries to me at: SteveR@tricoast.com . or call 310-458-7707."

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Authors' Coalition members! For credibility, use the AC logo on your promotional materials. Ask for it by sending an e-mail to HoJoNews@aol.com or download it with a click from the AC site http://authorscoalitionandredenginepress.com.
Be sure to link it to the AC site, too! You know you want it on your website!
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TIP: I met former book acquisitions editor Terry Whalin when we were both presenting at a writers' conference. I loved what he had to say in his seminar and in his book. One of his quotations: " . . . editors and publishers don't read manuscripts. They read book proposals." In Book Proposals That Sell: 21 Secrets to Speed Your Success, by Terry Whalin you learn the inside scoop to achieve your dreams.", (Click here to learn more and buy it: http://www.webmarketingmagic.com/app/?af=615838).

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"AC is the current that powers your writing career." http://authorscoalitionandredenginepress.com
Carolyn Howard-Johnson, Authors' Coalition Founder
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Resources
From Elizabeth Lucas-Taylor

(Elizabeth contributes at least one valuable paying resource per SWW issue--either a great place to sell material or find writing craft or promotional idea--and sometimes throws in a resource for you.)

To research foods try THE FOOD TIMELINE - (going all the way back to 10,000 BC) http://www.foodtimeline.org
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Find Elizabeth at http://www.authorsden.com/elucastaylor or her new blog at http://www.elucas-taylor.blogspot.com/ or at MySpace http://www.myspace.com/elucastaylor
where you will find a writers' community.

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Reciprocal Links: Many subscribers are in a position to cross-promote. Let me know if you would like to trade some recommendation or promotion for any of my books -- the HowToDoItFrugally Series to my chapbook of poetry -- for a place on my Resources for Writers or Resources for Readers pages on www.HowToDoItFrugally.com.
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TIP: When people want a signed book but they've already bought it at a bookstore or on Amazon, I send them a personalized label. I buy white, laser-perforated labels (prettily laser-perforated with swirls and fleur de lys) from stores that sell Mrs. Grossman's stickers. They're cheaper when purchased by the roll than bookplates from bookstores or online. I also buy a pen or other writerly design label/stickers to go with it. Just sign the label, put your second design with it, add a thank you note, pop it in the mail and voila! Even better than a book signed on the title page.
Yes, I would be happy to do that for The Frugal Editor. Just let me know you pre-ordered it from Amazon. http://www.amazon.com/gp/product/0978515870/

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I use Vista Print for lots of my promotional materials. Be aware that shipping prices may fluctuate, depending on the deal of the moment. Even at that, the prices generally are good, the products they offer excellent quality and they do short runs. (I don't advise long runs on promotion material because your needs can change very quickly.) Please use this link:
http://www.vistaprint.com/frf?frf=815651421184
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Web Advice from WebforAuthors.com Expert Marshall Turner

What Metadata Can't Do for Your Site's Spot on Google.

An author has a non-unique name with a unique spelling. When searchers Google the correct spelling her website is at the top of the results. If they use the common spelling, her website is not shown. Author wants her website to appear under both spellings, so what can we do?

An analysis of the Google results from the misspelling reveals that there are legitimate sites (blog, wiki, etc.) of people with that name. We also discovered multiple sites referring to the author but using the incorrect spelling.

We added metadata using the keyword and description tags and after a Googlebot crawl we checked the results. The site was not listed using the misspelling. This appears to confirm the comment I made a few months ago about search engines ignoring metadata tags. So what can we do? Our next step is to find a way to incorporate the misspelling into the site's content. Results in a couple of weeks.
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website at http://www.webforauthors.com/ or contact Marshall at mturner@webforauthors.com.

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The New Book Review is a service of this newsletter and Authors' Coalition. It allows authors to get more exposure from their favorite review and reviewers a chance to have more readers see their reviews--with links, of course. Please check the guidelines on the blog site at www.TheNewBookReview.blogspot.com. This has been popular so please allow some time before your review will be posted. =====================================================

E-Tips for E-Promotion
Do you want to learn more about affiliate programs. How might you sell your book using one? How might you generate income by doing your fellow authors the favor of touting their books? Terry Whalin has put together a training session. His was designed to show people how to use his own affiliate program, but that doesn't keep it from being extremely informative in general. This audio is less than 30 minutes. To get it at no c ^ s t, turn up your speakers, and click on this link: http://audiopostcard-007.com/X.asp?5210796X1166. If you already know about affiliate programs, you can sign up Terry's at http://www.terryinfo.com.
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This is a regular Sharing with Writers feature by Carolyn Howard-Johnson, author of USA Book News' Best Professional Book THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T and the soon-to-be released THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS. (E-tips for E-promotion was originally a regular feature of SellWritingOnline.com.)

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Endorsement:
"www.HowToDoItFrugally.com , by Carolyn Howard--Johnson [is] a top website for writers . . . I'd say my ROI is over 1,000%. The advice is particularly strong in addressing the new author where they are in learning the publishing/selling process. Very practical. The site is excellent." ~ Hill Kemp, author of Capitol Offense, http://www.capitoloffense.com/, and contributor to Secrets, Fact or Fiction? I, ISBN 0-9737282-5-6 and Secrets, Fact or Fiction? II, ISBN 1-59594-062-6, LOC 2006904627, http://www.secretsfactorfiction.com
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Wordstuff ™

Something to Make Writers Smile
(Every year the Washington Post conducts a neologism contest. These are the winners, one at a time. You might have some favorite neologisms metaphors or similes that make you smile. If so, please contribute.)

"Karmageddon (n): It's like, when everybody is sending off all these really bad vibes, right? And then, like, the Earth explodes and it's like, a serious bummer."

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Essential Book and Record Keeping:

This letter is an entity of Authors' Coalition http://authorscoalitionandredenginepress.com

Edited and distributed by Carolyn Howard-Johnson,

http://carolynhoward-johnson.com

author of This Is the Place, Harkening: A Collection of Stories Remembered, Tracings, and the How To Do It Frugally Series of books for writers, www.howtodoitfrugally.com.

This is a place to share with others and learn from others.

Though I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources

To submit information articles, tips or other information e-mail Carolyn at HoJoNews@aol.com. Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this letter, send an e-mail to HoJoNews@aol.com with "Unsubscribe in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e-mail with "Subscribe" in the subject line to: HoJoNews@aol.com

Please pass this newsletter on to friends or e-groups. It needn't be pasted in its complete form, but please credit this newsletter, Authors' Coalition and the individual contributors with anything you snip and paste.

Order the Frugal Book Promoter: How to Do What Your Publisher Won't
at stores like UCLA, Dayton University and San Diego State University's bookstores. Order it as an e-book at http://starpublish.com/carolyn_howard-johnson.htm

or paperback at Amazon where it is discounted:
www.amazon.com/gp/product/193299310X/qid=1149015406/sr=2-1/

Tracings, a chapbook of poetry, published by Finishing Line Press may be ordered at www.amazon.com/gp/product/1599240173/qid=1139084827/sr=1-1/