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Spring, 2009

Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs! Associated with the multi award - winning series of HowToDoItFrugally series of books for writers, www.howtodoitfrugally.com


From the Desks of
Carolyn Howard - Johnson
and Sharing with Writers Subscribers

In the spirit of the advice I give in the Frugal Editor - - that is to use an extra pair of eyes whenever possible - - this newsletter is voluntarily copyedited by, Mindy Phillips Lawrence ~ mplcreative1@aol.com ~ www.freewebs.com/mplcreative. I also tell writers to be patient with other writers when they make editing boo - boos. We're all human, this letter comes out weekly and it's long!

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Contents

This is an all tips edition except for:
~Note from Carolyn (Amazon being good to authors?)
~Letter to the Editor

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Note from Carolyn

Dear Sharing with Writers Subscribers:

This is your AllTips edition. And I am cranky this morning. That’s not the best way to start your semi annual edition of Sharing with Writers newsletter, I know. But it comes with a very important tip so you or your publisher or your press won’t rile up the editors/reviewers/authors/ you send your books to.

I am reprinting the note I just fired off to a press. You’ll see what I mean:

Dear Publisher:

I received a copy of a book XX yesterday. Lovely cover. Good title. But no note, no review copy label. No business card. No cover letter. Nothing.

What to do with it? Endorsement? Review? A mention in my newsletter (is the author a subscriber)? There wasn’t even an e - mail or Web site address for the author. That means I have to research my mail before I begin to schedule my week’s work.

Sorry to be grumpy, but this is one of the reasons that reviewers get a bad name and why authors get called “snooty” because we don’t answer our mail. We (authors, editors, freelance writers) often wear many hats - - and we also have very short memories!

I'm only mentioning this so that you might fix your system. Perhaps you could include a little postcard in your mailings? It could include author contact information and/or mentions the purpose for which it is being sent. Some publishers/presses put a label on the inside cover. I'm fine with that but some, like Midwest Review, ask that you not "deface" their copies in any way. There is no one "right way" but there is a wrong way. And that's to leave your contact without essential information.

Sincerely,
CHJ


I might mention that I often get beautiful post cards for new releases and they don’t include an e - mail address. I can’t help if these authors prefer ticking editors off or wasting their own money. And readers? Mmmm. Don’t they deserve to contact you with fan mail or questions? MUST you force them to go to your Web site to contact you? I know that there are authors on the Web who actually advise that authors send people to their Web site's home page and hope that that person will spend a looooong time nosing around. This may be one of stupidest pieces of advice for authors being circulated. Your job as your own publicist (even if you have hired one) is to make things as easy as possible on your readers, editors, agents and others. Give them what they need to work quickly. They will be indebted. If you don't, they may drop you . . . or at least not ask come back for more mistreatment.

I realize that, as authors, we often don’t have control over what our publisher or the press that may send out our copies, so that leads me to another tip:

I remember agent Michael Larsen mentioning this at one of the first writer’s conferences I attended. He said, "Follow up!" If, a couple of days after I received something in the mail I didn’t know what to do with, it would be a help if the author asked if I got the review copy (or whatever it was!), not a hindrance.

We authors are in business, after all. And good business communication is essential for good business! We hear all the time that agents and publishers and editors don’t like to be hounded. Well, no. They don’t. But they do like to be helped.

By the way, I didn't mention plain old manners in the letter I sent. (I guess I wasn't in such a bad mood after all!) I mean, what would it have hurt to include a thank you? But you all know I am a mother who insisted my kids write their thank yous and, that I nagged my readers to send their thank yous inThe Frugal Book Promoter (http://www.amazon.com/gp/product/193299310X/).

You also see a regular thank you column in this newsletter. It’s about thank yous, but it’s also about resources for my readers. I always try to include a link or information in those thank yous that will give authors access to another place to promote. So what can you do with a mother/editor/author/freelancer like that? Smile and take her advice?

AAhhhh! Glad I got that off my chest. I feel better already

Happy Writing, Promoting and Editing, too!
Carolyn Howard - Johnson

PS: No Sharing with Writers will be coming to you next week. I'll be in New York launching A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. I'll be on the tradeshow floor of the National Stationery Show at Javits Center. Then I'm going to meet my gorgeous brilliant granddaughters for a Broadway show, lunch at the Tavern On the Green and anything else their little hearts desire.

PPS: I had so many people contribute Tips there will be some carryover in the next issue of Sharing with Writers.
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Please note the new Resource for Writers page on Contests at www.HowToDoItFrugally.com. =====================================================


Letters to the Editor

Carolyn - -

I'm back from three days of writers' panels in Chicago, Programs. Each year, Association of Writers and Writing (AWP) (holds a conference at a different city in the country. Last year was in New York City where John Irving was the keynote speaker. This year was in Chicago with graphic novelist Art Spiegelman as the keynote speaker. (You can learn more about the Conference and AWP itself by going to http://www.awpwriter.org/conference/index.php).

One thing I was reminded of at a panel on promotion was "In your media release headline, don't use your name or your book's title. If people don't know you, it's not going to grab. It's probably something you've said often, but it's easy to forget, especially after my first press release on my book simply announced my name and book's title and the publication date.

Thus, I went back to PR Web and wrote a new release with the headline, Kidneys Fail and Moon Brightens for Rising Writer in March. You can see the release here: http://www.prweb.com/releases/2009/02/prweb2086424.htm.
Perhaps the second time is the charm.

I hope this finds you well.

Best, Christopher Meeks, author of a new novel, "The Brightest Moon of the Century", http://www.redroom.com/author/christopher - meeks


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Please pass this letter on to others. Unlike many, I do not mind if you use only portions of it as long as you credit the writers and include this subscribe information: "To subscribe to 'Sharing with Writers' send an e - mail to HoJoNews@aol.com with 'Subscribe' in the subject line."
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Tip: You need to be familiar with BISAC even if you're not self publishing. You and only you know best what your book contains and, therefore, how it is best categorized. If you're self publishing, you'll need to decide the category for the copyright page yourself. If not, you need to double check your publisher's decision to see if he - - through an incorrect decision - - sent your book to a shelf in the library or bookstore where it will never be found. So, go to www.bisac.org and follow the links through to BISAC Committees and then to BISAC Subject Headings.


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Please paste this little blurb - - perhaps with a little endorsement - - in your newsletter or website: "To subscribe to Sharing with Writers send an e - mail with SUBSCRIBE in the subject line to HoJoNews@aol.com or go to www.howtodoitfrugally.com for an auto subscribe box."
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Tip: See how one author offers free chapters to promote her novel - - in a free REAL chapbook: Get yours as a sample at: http://www.nadinelamanbooks.com/


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My blog, War, Peace, Tolerance and Our Soldiers is where I get to nag and rag and try to make things better for our troops and maybe for the world. I'd love to have you leave a comment. www.warpeacetolerance.blogspot.com
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Tip: Read the book Your First Novel even if you're working on your second. It's by Ann Rittenberg and Laura Whitcomb (one is a novelist, the other an agen!), published by Writer's Digest. I reviewed it and you can find that review at http://www.carolynhowardjohnson.redenginepress.com/free_content.htm That's my F r ^ ^ article page. Scroll down to the Reviews for Writers section. And feel free to mmmm . . . swipe any article or review you find on that page for your own newsletter or blog.

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Tip: Annette Fix, author of a memoir, BreakUp Diet, printed flyers a month in advance of her signing at Barnes & Noble and stocked the counters with them. They sold out 20 of her books before her signing and had to re - order! Yay, Annette! And thank you for letting me use this in this AllTips edtion!


===================================================== So you got As in English. You know grammar and spelling. That's great but an editor of you those skills alone doth not make. An editor knows formatting, front and back matter, indexing, structure, the elements of fiction and on and on. But mostly she'll see your manuscript in a fresh, new light. Learn how to hire a great editor and learn to be a better partner for any author - - awful to superb - - in The Frugal Editor.
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Tip: Time Magazine (January 2009) tell us: The New York Times recently printed its very first display advertisement on its front page (before they had occasionally used text - only classifieds. This tells us that newspapers - - even the most venerable - - are coming up with new ways to increase income and that you should be doing two things: 1. Ask how can these changes help you with your advertising campaign. Will ads become more affordable for you? and 2. With this kind of evidence of hard times for print vehicles, might you be thinking harder about how you might utilize ads? In the backs of your books, as an example. Some big NY publishers have tried (and then discarded) the idea. The time may be ripe again - - especially for independent publishers. I’ve done it in my new A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques


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As always, I enjoy your newsletter, which invariably has something in it that gives me fresh ideas, contacts, or viewpoints. ~ Liz Babcock Editor of the East Sierra Branch of California Writers Club newsletter
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Tip: “Blow your horn loud...If you succeed people will forgive your noise. If you fail people will forget it.” ~ William Feather

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Tip: Here’s a calendar to use when you want to market for holidays: http://www.speakingwithspirit.com/pdf/QuirkyMarketingCh1.pdf Or use it the other way around. Look at the holidays and see how they apply to your book or promotion efforts.

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Tip: Those of you who are concerned about plagiarism can use http://tynt.com/. Also reread the section in The Frugal Book Promoter on my take on the fear of plagiarism, how to deal with that fear, and what a great publicist would do to turn it to their advantage if it ever happened. Use the index to find references to the subject.

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Tip: A great article on fair use: http://adjix.com/dcc6

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Tip: From Dena Dyer (www.denadyer.com). Here's my favorite writing tip of all time: To get quoted in national publications that fit your platform, try joining the reader panels of magazines. Reader panels are special panels you can join for fr ^ ^, so the editors can send you questions about features they're working on. If you read the issue online, then you ARE a reader and qualify. Usually, the magazine will have a spot on their Web site or in their current issue asking for reader panel members. I've gotten quoted in several glossy high - profile publications this way (Working Mother, Parenting, NickJr. Family and more). ~ Dena blogs at Mother Inferior, www.denadyer.typepad.com. She tweets at www.twitter.com/denadyer.

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Tip:: Writers in the Sky Creative Writing Services (WITS) allows a limited number of students to join a mentoring program designed to bring new writers into the freelance writing business. During these weekly teleseminars, Yvonne Perry, the owner of WITS, provides coaching that allows students to build a real - world portfolio while learning the craft and business of freelance writing. Weekly assignments are given to the group and graded individually. Students are given encouragement and help in specific areas of need. The program includes a weekly one - hour teleclass, too. Go to http://writersinthesky.com/mentoring.html


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No part of this newsletter is paid advertising. If you would like to advertise to subscribers, display ads are available at www.howtodoitfrugally.com at less per year than most sites charge for a single month (see the advertising tab at the top of the page).
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Tip: Easy way to do get a widget for a chat, www.99chats.com

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Tip: I get questions like this one from Jo Ann Hernandez, author of Whitebread Competition, http://bronzeword.wordpress.com: “Did I go overboard [on my book proposal]? Should I just list my achievements and say they can be provided if my contact is interested in reading them?" People really misunderstand proposals. The idea of a proposal is to give your contacts everything they might need in one place, not to send them on a hunt for information however easy it is to do with links in this Internet connected world. Truly, they don't have time. Learn more about proposals from my "The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 20 Minutes or Less" http://www.amazon.com/gp/product/B000YG6O5U/ It's an Amazon short and will cost you 49 cents to get that book proposal right.


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You will want to browse through the Sharing with Writers blog. The best of this newsletter gets published there as well as helpful articles for the blog only AND lots of articles by very smart guest bloggers, some of them subscribers to this newsletter. www.sharingwithwriters.blogspot.com. You can subscribe to get posts in your e - mail box with the little window in the left column.
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Tip: Save ANY indexing ideas you have in something called a Concordance. Don’t fool with the Word indexing feature until it's soooooooo the last thing you do in the editing process. You can use the Concordance to help you. This tip will save you hours of time. And yes, SOME fiction is now being indexed - - especially anything historical. People are truth oriented. They want to know what is real and what is imagined.


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Fun and F r * *: If you purchased the Frugal Book Promoter or the Frugal Editor, I'd love for you to review it on Amazon or BN.com. Make it simple; just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you a handout from one of my UCLA classes. As a thank you, of course. HoJoNews@aol.com
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Tip: Irene Watson is now the managing the Blogging Authors blog. I signed up to get notices in my e - mail box because it is targeted to authors. Irene of Reader Views fame knows publishing well and always strives to provide great content. http://www.bloggingauthors.com/blogging_authors/2009/3/19/how - to - hire - an - editor.html?lastPage=true#comment3385355 .


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Don't suffer with book proposals. You can be a pro with and investment of only 20 minutes and 49 cents with my Great First Impression Book Proposal Short.
http://www.amazon.com/Great - First - Impression - Book - Proposal/dp/B000YG6O5U
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Tip: When you’re trying to hire an editor, find a publisher or whatever, Google that person’s or company’s name + complaint. Put the name in quotes and add + complaint without quotes. Do be cautious about what you read though. There are malcontents out there who will deliberately try to destroy another’s reputation and often the problem is not with the company but with the complainer. Truly.


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Please note the new Resource for Writers page on Contests at http://www.carolynhowardjohnson.redenginepress.com/contests.htm Follow the “Click Here’s to other valuable lists on my site. =====================================================


Tip:Avoid scams by checking out www.writersweekly.com/whispers_and_warnings.php


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A general marketing rule is that a product must be seen seven times before it is purchased. That is just as true for books (because they are products, like it or not!). Let people see that book cover image! To do that, you are invited to advertise as a site sponsor at www.howtodoitfrugally.com for only $25 to $30 a year. Yep, the frugal way! Click on the Advertising tab at the top of the page or contact me personally at hojonews@aol.com.
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Tip: Follow how one writer figured an agent scam when he saw it: http://www.associatedcontent.com/article/570357/writers_literary_agency_scams_dont_pg2.html Note that authors are sitting ducks for scams because they so desperately want the best for their work. An author might get an agent quickly and easily but if it’s too easy, that’s a first red flag. Just use caution.


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Available: Audios from Audio Divas on many aspects of building a writing career. Here is the page where you'll find the full list at http://www.tri - studio.com/audiodivas.html including one on "Do It Yourself Indexing."
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Tip: Most publishers ask you to do your own index these days. If they do, rejoice. That's because no one can do the job as well as you. You know your book. You know what's important in your book. But that's only if you are willing to do your homework on producing a professional index. Here's the tip if you decide to take it on rather than hire it done. Wait until ALL the editing is done. Every last scrap. It will save you hours of time. And read a little more on indexing in The Frugal Editor. It isn't a book about indexing but it will help you decide whether you want to do it or hire it done and it gives resources for hiring.


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Endorsement: "I am so happy for you to receive a second award [Reader Views Literary Award] for The Frugal Editor. I bought this book a week ago, and I love it. I can already see the improvement in my work. Thank you. You deserve this award." ~Katherine Harms, author
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Tip I ran across this accidentally! Bowkers, the people who make it their business to list books has an ISBN converter. It will convert from 10 digit to 13 or the other way around. It’s handy if you’ve forgotten your, or, of course, if you are self publishing. http://www.isbn.org/converterpub.asp


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Reciprocal Links: Many subscribers are in a position to cross promote. Let me know if you would like to trade some recommendation or promotion for any of my books - - from the HowToDoItFrugally series to my chapbook of poetry - - for a place on my Resources for Writers or Resources for Readers pages on www.HowToDoItFrugally.com.
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Tips from Linda Ballou, author of the f r ^ ^ e - book How to Make Travel Writing Work for You:
Tip #1 - The first step in beginning to write about travel is to find your niche. Focus on an area you are passionate about. Think about your expertise and how you can capitalize on them. Are you a birder? Then go for some of the great birding trips about the globe to get you started. This is going to be a labor of love so make sure you love what you are doing.
For the complete list of tips Go to www.LindaBallouAuthor.com . Enter your name and e - mail in the top right corner of homepage and magically the e - book appears.


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I use Vista Print for lots of my promotional materials. Be aware that shipping prices may fluctuate, depending on the deal of the moment. http://www.vistaprint.com/
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Tip: You can add comic balloons to pictures of your book cover or your own little person at http://www.speechable.com . The idea is fraught with eye - catching promo possibilities.



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Announcement: I plan to release a booklet with terms and words that writers often get wrong when they edit. I haven't decided whether to use tech terms in it or not, because the length of the booklet is so important. But watch for it. I promise to keep it lower than the cost of most greeting cards. ( - :
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Tip: If you have a blog, connect it to an online bookstore using their widgets. This should be a permanent segment and it should tie you to Amazon's associates program so that you share (though in a small way) in any of the profits that come directly from your blog to Amazon. Programs like this are called "passive income" and once you've set yourself up for this benefit, it is passive. No work at all on your part. Just a little (or big - - depending) check from Amazon now and then.


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The New Book Review is a service of this HowToDoItFrugally.com. It allows authors to get more exposure from their favorite review and reviewers a chance to have more readers see their reviews - - with links, of course. Please check the guidelines on the blog site at www.TheNewBookReview.blogspot.com.
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Tip: A poet friend and artist Joyce White sent me this link for an article on how to make a f r ^ ^ e - book go viral:
http://blog.hubspot.com/blog/tabid/6307/bid/4667/default.aspx?t=633748737335824742#comment293

Joyce has a f r ^ ^ report, too, on how you can write your book faster than you ever thought possible. http://www.WriteABookNow.com/cmd.php?af=961637


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Writer’s Digest 101 Best Websites is now accepting nominations for next year’s list. If you've found Sharing with Writers newsletter or blog or the resources at HowToDoItFrugally.com helpful in the past year, please send your nomination to writersdig@fwpubs.com. Put "101 Websites" in the subject line.
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Tip: Mark October 12 to 18 on your calendar for The Muse Online Writers Conference cosponsored by Lea Schizas and Carolyn Howard - Johnson. We are now taking reservations for the conference. More to come on my presentations there at http://themuseonlinewritersconference.com/. This year we’ve added pitch sessions: http://www.themuseonlinewritersconference.com/2009workshops.htm


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Sign up to receive a copy of my Sharing with Writers blog in your e - mail box. It is a focused blog on all things related to writing and publishing. Go to www.sharingwithwriters.blogspot.com. Sign up in the left hand column. Find related resources by scrolling to the bottom of the blog.
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Wordstuff ™

Something to Make Writers Smile
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(Definitions in the next few newsletters are from www.butlerwebs.com/jokes/definitions.htm.You might have some favorite neologisms, metaphors or similes that make you smile. If so, please contribute.)

GUM: Adhesive for the hair.

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Essential Book and Record Keeping:

Sharing with Writers is edited and distributed by Carolyn Howard - Johnson,http://www.howtodoitfrugally.com. and proofread by Mindy Phillips Lawrence.

This is a place to share with others and learn from others.

Although I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources.

To submit information articles, tips or other information, e - mail Carolyn at HoJoNews@aol.com. Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this newsletter, send an e - mail to HoJoNews@aol.com with "Unsubscribe” in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e - mail with "Subscribe" in the subject line to: HoJoNews@aol.com.

Please pass this newsletter to friends or e - groups. It needn't be pasted in its complete form, but please credit this newsletter, and the individual contributors with anything you snip and paste.

Ordering Information:
Order the Frugal Book Promoter: How to Do What Your Publisher Won't at stores like UCLA, Dayton University and San Diego State University's bookstores or at Amazon where it is discounted:
www.amazon.com/gp/product/193299310X/qid=1149015406/sr=2 - 1/ Order it as an e - book at http://starpublishllc.com/id43.html

The second in the How To Do It Frugally series of books, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, is available at
www.amazon.com/gp/product/0978515870

The Great First Impression Book Proposal: Everything You Need To Know About Selling Your Book in 20 Minutes or Less, is available on Amazon as a Short for 49 cents.
http://www.amazon.com/Great - First - Impression - Book - Proposal/dp/B000YG6O5U/

A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques is available on Amazon at http://www.amazon.com/gp/product/1441467246/

To learn more about This Is the Place,
Harkening: A Collection of Stories Remembered, Tracings, and She Wore Emerald Then: www.carolynhoward - johnson.com.

She Wore Emerald Then: Reflections on Motherhood is available on Amazon. It is coauthored by Magdalena Ball. http://www.amazon.com/She - Wore - Emerald - Then - Reflections/dp/1438263791/

Tracings, a chapbook of poetry, published by Finishing Line Press may be ordered at
www.amazon.com/gp/product/1599240173/qid=1139084827/sr=1 - 1/

Contact Information
Websites: http://carolynhoward - Johnson.com (literary)
http://HowToDoItFrugally.com (all things about writing)

For the Frugal Editor, Amazon - direct: www.amazon.com/gp/product/0978515870

Blogs:

http://www.SharingwithWriters.blogspot.com, a blog on all things publishing

http://www.TheFrugalEditor.blogspot.com, all things grammatical and ungrammatical

http://www.TheNewBookReview.blogspot.com, a blog focused on YOUR reviews

http://www.warpeacetolerance.blogspot.com War. Peace. Tolerance. And Our Soldiers.

And now! Tweeting at: www.twitter.com/frugalbookpromo
Squidooing at http://www.squidoo.com/HowToDoItFrugallyforAuthors and at http://www.squidoo.com/carolynhoward - johnson