Diana Guerrero's ARKwire February 2012
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Volume 10, Number 02
Publisher: ARKtech | Guerrero Ink
Online: http://www.guerreroink.com
Copyright © 2012 Diana L. Guerrero. All rights reserved.
Content may not be reproduced without permission.
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ARKwire
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Ark Lady News
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Okay, okay so I did not get the ARKwire over to you in January
but it is in time for February so I'll just catch you up on some
of the news.

First, I am bringing on two new interns soon. Excited about
that. Not too long ago I met with an alternative practitioner
who is in alignment with some of my ideals and goals and
I am hoping to offer a cooperative series of unique seminars
and workshops with her - - but time will tell.

If you are on my paid animal career list, February will be a
great time for you to attend my premium subscriber only
session. You will have already received the link to the survey
and I will be asking for questions soon.

By the 10th of February I will be offering the Most Misbehaved
Pet Contest on my new Facebook page. If you have not moved
over yet, that will be a great time to do so since you can win
a consultation with me by phone and many other prizes.

It should be fun. You'll be asked to post photos of your delinquent
dog, ballistic bunny, or criminal cat and tell your tales of woe.
The more people like and share your story, the more points get
earned so plan on getting help from your friends and family.

You might start taking some snaps or videos now, the contest will
start sometime after the 7th of February - - if there aren't many
technical glitches.

Winners for the raffle will be displayed on a leader board so you
can keep track of how many points each person has and ramp
it up to win.

This should be get things going on the new page...since those
crickets are rather loud! LOL

==>>http://facebook.com/TheArkLady

If you have found my YouTube channel
(http://www.youtube.com/user/AskArkLady) you'll
start seeing some new content. The contest announcement is up
but I also have a few filming sessions set up with some dogs for
the training series.

Premium members will start receiving tips and other information
to help with training and behavior problems in conjunction with
those filming sessions.

Look for some webinars by me to become available soon - - lots of
exciting new things in the works now that I am feeling better and
beginning to function at a more normal capacity.

Wishing you much love for the Valentine's Day celebration coming
up. Be sure to share you most lovey - dovey snaps with us over on
Facebook because we would all love to see your pets.

Have a great month and happy tails!

Diana L Guerrero
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ARKanimals
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This month is the Westminster Kennel Club event and
they have added six new breeds into the ring in 2012.

These breeds include the American English Coonhound,
Entlebucher Mountain Dog, Finnish Lapphund, Cesky Terrier,
Norwegian Lundehund, and the Xoloitzcuintli.

Personally, I like the All American - - which is a mutt! But
each breed has unique aspects and so attract the
attention of different enthusiasts.

Purebred dogs often come with specific behavior
challenges such as the need for high activity or a
propensity for certain behavior or veterinary
medical issues.

Animals you are attracted to might not be the best
pet for your situation. When the Disney classic film
101 Dalmatians played, people were attracted to
this breed.
Sadly, Dalmatians are often a bad match for urban
dwellers since these animals need lots of exercise
and many suffer from hearing challenges or deafness.

This is why it is important to take some time to
research the type of animal you are interested in
having as a pet.

Making sure you have the time and budget for an
animal is also critical. Behavior training should also
start as soon as the animal arrives in the household.

Of course, training puppies is different from training
older animals and you'll see some of that when I
start posting the live action training videos in the near
future.

Do you have a pet success story or question? Drop by
the Facebook wall during the contest since I will be
answering many there.

Again, you can find it here:
==>>http://facebook.com/TheArkLady

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ARKtech
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Animal facilities and pet businesses are seeking to optimize their promotional efforts using a variety of new media
strategies.

New media simply means online options such as vidcasting
or vlogging, blogging, podcasting, or updating communities in social networking platforms such as Twitter, Facebook,
LinkedIn or Google Plus.

The problem is that many business follow the old model
of "push" marketing. This is when you put out advertising so that people will view it in their regular day - to - day activities.

The new model is actually "pull" marketing where you
attract an audience and interact with them. This also
takes customer service to a new level since it is both
public and immediate.

I recently had a poor customer service experience but
when one of the partners severed his relationship with
the service provider, he emailed me to invite me to join him.

Not only did he waive any fees associated with his new service, he also gave me another software package at no charge. This made my dismal experience a sweet one.

It was a very smart business move because I also didn't
hesitate to leave his former partnership platform, it made me a loyal customer, and also motivated me to h elp him build his new business.

It is likely that this experience will be an example I discuss in public as an example of when not to be penny wise andpound foolish.

Of course, you have to assess what the pros and cons of
are when dealing with an issue that involves a customer
or client.

Often, doing the right thing will generate
more good will and referrals than being set on being
right or adhering to a specific policy. The partnership
had a hard line policy that will make me resist ever
doing business with them again.

Yes, one exception to the rule might be a bad idea if
you think it might be a precedent but I can tell you that one bad apple can often spoil an entire barrel and it might be worth making something right than dealing with the aftermath.

This month take some time to review your customer
outreach efforts and how you deal with customer
service issues.

If you don't yet have a website - - get
one. And, if you are not on Facebook, Twitter, LinkedIn or Google Plus make sure you put that in your plans.

This month ARKtech will be introducing a Facebook
contest application. We will be showcasing it here:
==>>http://facebook.com/TheArkLady

Consider this your personal invite to follow the contest
to see how it works and how it helps to build community.

If you are interesting in more tech talk, find us at
http://facebook.com/ArkTech


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ARK ANIMAL ANSWERS
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Copyright © 2012 by Diana L. Guerrero
39132 North Shore Drive
Suite 99
Fawnskin, CA 92333

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