Join me on a regular armchair safari with my newsletter. The ARKwire shares information about my latest adventures and you will learn interesting tidbits related to animals, writing, and business reputation marketing. Get aboard the ARK today!
Newsletter Dated: 5/31/2012 7:27:08 PMSubject: ARKlady Diana Guerrero's ARKwire June 2012
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Volume 10, Number 06
Publisher: ARKtech | Guerrero Ink
Online: http://www.guerreroink.com
Copyright © 2012 Diana L. Guerrero. All rights reserved.
Content may not be reproduced without permission.
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ARKwire
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Ark Lady News
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Yikes! Is it really June? Time is flying by.
My animal training reunion was fun but exhausting. In fact, this month has been a tough one but overall things are looking up.
The reunion was amazing and it was nice to be around other animal professionals since there are so few in my area. All animals and all children were well behaved. We also were pleased to see three of our animal pals from the old days still alive.
Jack the bald eagle juvenile was on the nest when I got back from the reunion and I thought I caught a glimpse of him last night. Captain John, who owns the marina across from where I live, has seen him following the adults and learning to hunt.
He should remain with the adults until sometime near August. In the meantime, the birds have seemed to dub my deck the "party perch" and they are having a great time making a mess and bossing me around.
I've been gearing up with more activity and inherited a vintage Australian water toy that is a cross between a surfboard and a kayak. My hope is to get back out on the water and build back my stamina.
In the meantime, I enjoy my walks on the creek and short jaunts into the forest. Going down into the city reminds me why I chose to live hear despite all the challenges of rural living.
And it was odd to receive a call from a Texas Zoo this week asking if I was available to come out and do some training with their staff and elephants. I'm not sure if it will pan out but since I am available, you never know!
I might also give in and do some private training lessons to pet owners or pet pros if they want to come this way.
Finally, I will begin writing again this month so check out the blog once a week for updates. All the sites have been migrated and now we just have to finish updating their designs!
Have a great month and happy tails!
Diana L Guerrero
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ARKanimals
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ARKanimals
One of the things I take for granted, having been in my industry for so long, is how much knowledge is in my skull. Having a degree in animal training and management isn't very common and when I began my career quest, I found private facilities that offered both experiential and academic training.
Today there are many different options available, but with little regulation, anyone can pick a moniker and hang up a shingle. This is why there is such a inconsistency when it comes to techniques and skill.
About a month ago, a few people I know were following a popular animal training personality who was perpetuating the myth that dogs (or animals of all sorts) don't understand a whole lot of words.
Personally, I think using a human scale to study animals tends to be misleading for a several reasons.
First, if you teach vocabulary, animals learn much like human toddlers do. In fact, a few years ago a study was done to document just how many words a border collie knew but I thought it was a bit limiting. Then, in 2011, another border collie (Chaser) from Spartanburg, S.C., was reported as knowing 1,022 nouns.
The thing to keep in mind is that non - human animals are multi - talented because they learn to understand human communication over time.
And here is the thing most people overlook, animals don't tend to use verbal communication, they rely on the nuances of body language, expressions and intuitive sense.
I find that they are usually much more plugged in than people give them credit for and I've had a lot of success with animals simply because I worked to acquire their subtle languages and watched the nuances of their unspoken communication.
This is why animals are great teachers.
The birds on my deck have been entertaining me with their antics and alert me to everything happening around me in both their activities and sounds. We have this symbiotic relationship now that has extended around town.
You see, they come up to my deck from the bay and the creek and we have encounters all around the area. I find it interesting that more birds are alerting me to the things that are happening in the immediate surroundings.
Anyway, if you haven't done so yet, take some time to read and explore the world of animal communication.
Don't talk - - just watch and listen.
If you haven't done so, read my book, "What Animals Can Teach Us about Spirituality." Inside you'll find a blend of techniques for better animal communication and understanding.
Okay, time to stop but if you are interested in more critter chat, find us at http://facebook.com/ARKanimals or http://facebook.com/TheArkLady
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ARKtech
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Have you noticed the search engine results have been pretty dismal lately? This is because things are always changing to thwart spammers and other marketers who are trying to game the system.
But it has been seriously bad lately.
Many businesses think that they can just do a few things and rank well.
Although this might work in some cases, it doesn't in all because the Internet gets more and more competitive and grows continuously.
Truth be told, the top three spots are estimated to get 60% of all traffic - - so if you are not ranking high enough, you won't see a huge benefit.
This is why developing a clear strategy is important.
Over the last six months I've been working on a unique strategy that actually gets the phone to ring and helps businesses to dominate the city they want to target.
This week we start marketing it.
I'll be sharing some case studies in the near future so be sure to "like" our ARKtech page dedicated to the topic since I think you'll find the information interesting and useful.
Also, I will be talking tech on the blog beginning in June. We've got a new editorial calendar that goes into effect this weekend.
Feel free to post your questions on our community page on Facebook since I'll be tackling some of those submissions on the blog and in the video series.
If you are interesting in more tech talk, find us at http://facebook.com/ArkTech
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ARKwire | News from the ARKlady
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Copyright © 2012 by Diana L. Guerrero
39132 North Shore Drive
Suite 99
Fawnskin, CA 92333
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