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Volume 12 Number 03
Publisher: ARKtech | Guerrero Ink
Copyright © 2014 Diana L. Guerrero. All rights reserved.
Content may not be reproduced without permission.
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ARKwire is the newsletter of the ARKlady (Diana L Guerrero) She has been an animal pro since the 1970s and a cyber-jungle trailblazer since 1995.
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ARKlady News
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It is hard to believe that the first quarter of 2014 is going to be coming to a close at the end of this month.

Hopefully your year is moving along well and you are seeing forward progress for those resolutions or goals that you are working to achieve.

Notice that I wrote "working" not "hoping."

Believe it or not, one of the common challenges facing both business owners and animal enthusiasts is the failure to plan and then put things into practice.

Rex, a little Boston terrier that came to live with my friend locally, is a very smart pup. But he also could fast become a delinquent because he is so smart and both his energy and his mind need to be directed.

Every animal needs direction through daily efforts and attention to detail. Failure to focus means that bad behavior is inevitable, but the good news is by focusing on shaping the future now, he will be a delightful dog rather than a delinquent.

In the animal world the training process requires a map, often referred to as a training plan. But the reality of the situation is that every action taken over time influences behavior and the final outcome--and the success or failure in reaching the goal of better behavior and a happier, healthier animal.

The same applies to the business world. Focus on what moves you forward toward those goals you set earlier in the year. A marketing map within your calendar will work wonders because it puts the end of the year goals down and keeps them top of mind.

The quarterly goal chunks will keep you on target, which will help with those monthly and weekly processes you put in place and move you forward with less effort. And I am thrilled to hear about a couple of business owners reporting that they do a daily assessment to keep them on track.

What is it that works best for you? Only you have the answer but focus on the actions and activities that move you forward toward your goals instead of the busy work that fails to get you anywhere.

As for me, I am in the desert still doing mold detox so although many projects have been delayed, I have two new series debuting soon. One will be about marketing and the other will be about animals...so stay tuned.


Happy Tails,

Diana L Guerrero


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ARKanimals (http://ARKanimals.com)
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Believe it or not, people still cling to the belief that you cannot begin training an animal until it is of a certain age or that you cannot train an older animal anything. Both thoughts are incorrect.

Over my years in working in the animal field, and in studying behavior, I've shaped behavior from the moment an animal leaves it mother and of any age--even 12 to 20 years of age.

I also have discovered two types of people--those that have an affinity for behavior changes and those who do not.

It isn't to say that you cannot learn how to change behavior but just that some people will take the actions to move forward while others will default to the same old patterns, or fail to notice what they are actually reinforcing.

What you give attention to will be reinforced.

Read that line again.

I am always stunned at how people fail to use common sense to solve common problems but it is the norm rather than the exception.

Also, to change behavior requires that you work on making a conscious choice about each and every daily action you have with an animal. Over time, actions becomes habits and effortless--which is why many animal trainers make training look easy.

This month make it your goal to learn how to be conscious about what you are doing each and every moment with your animal(s) and see how you can morph the behaviors you are seeing into those you desire.

Don't forget to share your discoveries with me--and watch for the new series we are releasing.
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ARKtech (http://ARKtech.co)
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If you have been active in your marketing outreach, as we mapped out in classes in January, congratulations are in order!

But marketing is ongoing and so at this time consider following my recommendation of creating a theme such as my "Spring into Summer" to get a jump start on marketing over your competition.

I recently saw a client's competition begin marketing in social media although they won't be opening for a couple of months. Good for exposure and search engine favor, the activity is a savvy one.

Mardi Gras, Easter and other activities should be top of mind for business owners moving into March. However, if you want to get some revenue coming in, look at any seasonal specials you can offer or incentives for early birds who take action by a certain date.

Remember, putting an expiration date on any offers helps you to close and convert faster. This is in contrast to leaving it open ended where most consumers will procrastinate on making a booking, or sending in their checks. Unless consumers are reminded to take action or see a benefit from taking early action--they won't.

Finally, we want to share a business mistake and make it into a teaching moment.

We recently reviewed promotional products made in the Big Bear Lake area of California. The products looked great but often a good price on something does not mean that it is a good deal.

In this case the good looking items had a tragic mistake that will probably cost them sales and exposure. A promotional product pro would not have made the mistake and would have alerted their client to the problem.

The promotional item contained the business name but failed to designate that they were in Big Bear Lake. Since the resort area attracts visitors who might want souvenirs from their stay, an additional sales channel was missed by failing to make sure the lake resort name was included.

Just a reminder that to create designs that will also serve to make any uniforms or products into something that can be sold as memorabilia or souvenirs. So, when creating t-shirts, mugs or related items, keep this in mind.

Did you have a learning situation you want to share that resulted in some good results? Share your ideas or questions at http://facebook.com/ARKtech

Feel free to forward this newsletter to a friend or associate with a personal note if you feel they might enjoy it.

Don't forget to connect!

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Order A Copy
What Animals Can Teach Us about Spirituality by Diana L Guerrero (http://goo.gl/TIo3l)
Blessing of the Animals by Diana L Guerrero (http://goo.gl/n51L4)

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