Practical Public Relations for the Small Business: Tools and Tactics (Book) - 8/23/2009 9:46:05 AM
Skocik, Dave
Practical Public Relations for the Small Business: Tools and Tactics for the Competitive Advantage
IUniverse (90 Pages)
ISBN: 978-0-595-44623-0
Practical Public Relations for the Small Business: Tools and Tactics for the Competitive Advantage by author, Dave Skocik, hits the mark. Twenty five years of public relations experience is well compacted in 90 pages. This book is a “must read” for anyone starting out and looking to survive in the testy business environment. Mr. Skocik strategically dissects this insider’s world and organizes it in a concise, no-holds-barred methodology that is sure to enlighten even the savviest of entrepreneurs. Practical Public Relations for the Small Business is insightful, well organized and a quick read … Two thumbs up!
J. A. Rodriguez Jr.
Author of “Not Intuitively Obvious – Transition to the Professional Work Environment”
