15 Questions About Social Media (Book) - 4/27/2017 5:28:13 AM
I haven't read your screed, but I agree with the premise… Bullshit. Like this site, so-called, "social," media sites allow people to bullshit, gossip and do stupid things that they ordinarily wouldn't do but think they are insulated by being online (and often anonymous--they think). That's why I never joined "networking" sites like LinkedIn. People like to be liked and so many people out there feel that they are disliked, so they are grasping at straws.
Branding seems to work. Coca-Cola is probably the classic example. Selling carbonated sugar water at an outrageous price, their brand is everywhere. It makes me wonder what it costs them for advertising. But, it seems to work because the brand is so iconic that it is even considered a prize artifact if on anything over 50 years old. Unfortunately, that will not apply to Internet content because that content will never get old, archaic (maybe) or antique.
Ron
