This is the most helpful and comprehensive book on how to market a book. I learned so much from Penny and recommend her book to all my writing students who are seeking publication. These days the author is responsible for marketing her book and it is worthwhile to know what you are doing in order to get the most from your publicity dollars.
This is the most helpful and comprehensive book on how to market a book. I learned so much from Penny and recommend her book to all my writing students who are seeking publication. These days the author is responsible for marketing her book and it is worthwhile to know what you are doing in order to get the most from your publicity dollars.
I've marked, highlighted and dog-earred this book and I continually come back to it as a reference manual as I am publicizing my book RIGHT TO RECOVER: Winning the Political and Religious Wars Over Stem Cell Research in America. With the advice in this book I was able to put together a marketing plan for pre-publication that my publisher is very pleased with.