Since the author is responsible for promoting her own book, I suggest Carolyn's helpful book to anyone who is considering publishing a book regardless of what publishing method you use.
I'm really enjoying reading THE FRUGAL BOOK PROMOTER. I found Carolyn's book online when the host of CALLING ALL AUTHORS, Valerie Connelly, suggested I read it to help with publicity of my book, RIGHT TO RECOVER: Winning the Political and Religious Wars Over Stem Cell Research in America. I am only half way through my reading of the THE FRUGAL BOOK PROMOTER and I've gathered enough information to map out my publicity plan.
Since the author is responsible for promoting her own book, I suggest Carolyn's helpful book to anyone who is considering publishing a book regardless of what publishing method you use.