Step by step I take you through all of the most popular, affordable marketing techniques for small business owners including websites, email, postcards, pr, social media, telephone, brochures, coupons and more.
Beginning with real-life case studies of commonly experienced marketing mistaks, then moving on the Basic "isms", Business vs. Consumer Marketing, as well as Acquisition vs. Retention Marketing, the tone is set.
Then, each chapter takes you through a specific affordable marketing technique including: websites, email marketing, lists, brochures, coupons, social media, pr, direct mail & so much more.
At the end of each chapter are worksheets & checklists designed to help you put the information to work without wasting time.
Also included sare templates & an appendix of some of my favorite 'go to' books, websites, organizations & more!
Excerpt
I wrote this handbook because my passion is making sure that you, as a small business owner have the tools to market your small business correctly, right out of the gate.
The best ideas executed incorrectly, however, are useless and a waste of your time and money. Sometimes just a simple tweak to your exisitng effort is all it will take to drive revenue through your door.
Here is what I mean:
A local restaurant I frequent attempted to implement an email campaign....
Bring the ZING into your marketing and advertising. Be More Successful is a perfect guide for new, aspiring, and established authors. Start using the tips before you finish reading--writing wisdom from Wall Street Journal Bestselling Author
#4 on the Wall Street Journal Best Seller List -- Successful Authors spill their secrets to getting a book written, published, and having incredible book sales!
Bring the ZING into your marketing and advertising. Be More Successful is a perfect guide for new, aspiring, and established authors. Start using the tips before you finish reading--writing wisdom from Wall Street Journal Bestselling Author
