Amazon Central Park Communications Category:  Political Science ISBN-10:  0938737384 Copyright: April 2001 ISBN-13: 9780938737384 A how-to guide on all aspects of political campaigning. A how-to book on all aspects of political campaigning, the book uses many examples of  political figures' successes and failures in running for office. Covering everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising, strategy, and more, Winning Political Campaigns is not only comprehensive, but entertaining as well.

Booklist
Let the telegenic beltway pundits propound ponderous theories on the state of democracy in the U.S. Chicago communications consultant Bike offers the view from the trenches, from advertising and alliances through campaigning to fund-raising and on to strategizing and the "zenith" (i.e., what to do after election day). Bike offers well-organized, very detailed advice on virtually every subject a candidate's support team should consider; for example, the section "Campaign Literature" covers color, layout, mailing, technology, message, printing, type, photos, direct mail, and sample ballots, and "Grooming" includes advice on hairstyles, clothing, and jewelry. Bike's style is conversational and features lively anecdotes illustrating the success or failure of specific approaches; 15 appendixes include checklists, summaries of relevant laws, resource guides, a media glossary, and a sample news release and direct-mail piece. Certain to be useful to potential candidates.

Midwest Book Review
Now in an expanded and updated second edition, William Bike's Winning Political Campaigns is the definitive "how to" handbook for planning, organizing and implementing a successful campaign for elective office. Designed for novice campaigners, there is a wealth of information that would benefit even the more experienced campaign worker. This new edition is enhanced with political ideas, tactics, strategies and advice gleaned from the experiences of the Jesse Ventura, Hillary Clinton, and George W. Bush campaigns. If you are involved in any elective office political campaign at any level, read William Bike's Winning Political Campaigns.