Category: Reference Publisher: Tatham Laird & Kudner Inc.
Type: Non-Fiction
Pages: 209
Copyright: March 1, 1977
The first hardbound dictionary dedicated to explaining the jargon employed in the business of marketing and advertising.
I wrote the thousands of definitions in this book on index cards that I carried in my suit jacket pocket. After I convinced the ad agency I worked for at the time to publish my work anonymously, it entered widespread use as a reference work. After a while, the agency sold the book to National Textbooks. I lost track of it after a few years. It's now out of print.
Excerpt
Smudge, verb 1. to damage a piece of artwork, photographic film or print, or a freshly printed sheet in a manner that results in a blurred spot. 2. to blur a well-focused advertising idea by means of excessive manipulation. (Author's note: this is the ONLY fake definition I snuck into the Dictionary. I think it still should have entered common parlance as defined)
Writers' Tricks of the Trade is like the appetizer table at a writers' buffet, filled with tips, techniques and tricks. Written in easy-to-read prose. Available in paperback, eBook and Kindle from multiple sellers
This book is for all first responders (law enforcement, fire, or other emergency personnel) who are or want to be supervisors in their agencies. It goes through all facets of being a good supervisor.
Being a supervisor in any occupation is
