“The Big Book of Social Media” is divided into topic-based sections, with each section containing a few case studies, stories, or essays.
Not Business. Not Marketing. This is an IDEA book. "Social media is not really about technology. It's about a cultural shift that is enabled by the evolution of technology." - Wayne Moses Burke, Founder of Open Forum Foundation, "GoLuv" Chapter Contributor "I wasn't annoying. And I firmly believe that is the key to my social networking success." - Colleen Crinklaw, Alaska's Only Stand-Up Comedienne, "Don't Dream It, Be It" Chapter Contributor "As international media was being shutout of Tehran, Breaking Tweets was able to continue its coverage as I built a trusted network of sources in Iran via Twitter." - Craig Kanalley, "Breaking Tweets" Chapter Contributor Learn how social media is affecting change around the world. Get immersed with the real-life drama of Mad Men characters on Twitter. See how nonprofit organizations are spreading their message and growing their organizational base. Gain Practical advice from leaders behind brand names like Olympus, CBC Radio, Network Solutions, Center for American Progress, and The Heritage Foundation.
Excerpt
The possibilities of social media are endless in how it can take a business to another level. It's basically a gift to business people. All we have to do is be open to the outreach possibilities. Web marketing is an even ground and an open field.
Professional Reviews
Comprehensive, real-world value,
What do a South American wood-fire grill restaurant, the Heritage Foundation, and a woman who uses murals as a form of patient advocacy have in common? They are all social media practitioners and contributors to Bob Fine's excellent compilation.
The book contains some very useful techniques and strategies -- particularly Pek Pongpaet's chapter, "Social Media Analytics" and Alan Rosenblatt's, "Social Advocacy at American Progress" -- but even more valuable is the range of case studies presented. It was fascinating to learn how individuals and organizations with vastly different levels of expertise, in terms of technology and communications/PR, conceptualize social media tools then successfully apply them to solve their real-world problems.
There are many books on social media that present frameworks and logical models for developing a strategy. Few, however, have given voice to as many people across such a wide variety of industries and interests.
Real Stories about Social Media!,
Great, great, great. Applications of "social media" are difficult to grasp for many people, including me. However, with case studies driving the meat of the content, that's a non-issue after reading this book. The examples provide a great range for how social media is changing our world. Have your team read this together, and let the ideation sessions begin!
It's organization is simple, clever, and inspiring. All in all, a fun and insightful read.
Comprehensive, real-world value,
What do a South American wood-fire grill restaurant, the Heritage Foundation, and a woman who uses murals as a form of patient advocacy have in common? They are all social media practitioners and contributors to Bob Fine's excellent compilation.
The book contains some very useful techniques and strategies -- particularly Pek Pongpaet's chapter, "Social Media Analytics" and Alan Rosenblatt's, "Social Advocacy at American Progress" -- but even more valuable is the range of case studies presented. It was fascinating to learn how individuals and organizations with vastly different levels of expertise, in terms of technology and communications/PR, conceptualize social media tools then successfully apply them to solve their real-world problems.
There are many books on social media that present frameworks and logical models for developing a strategy. Few, however, have given voice to as many people across such a wide variety of industries and interests.
Wounded veteran and battered woman face more trials together!
After an RPG attack on their barracks in Afghanistan, corpsman, Wade Scott wakes up in an Army hospital in Germany with his right arm gone. His other friends were wounded too. Luk
The Star Seekers is a humorous, fast-paced adventure and a heartwarming story for anyone who has ever looked at the stars and wanted to venture out there.
