Leverage big data insights to improve customer experiences and insure business success.
Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
Professional Reviews
Turning a Vision into Reality
As an experienced marketer with many Public as well as private start-ups, I have experienced grand successes and devastating failures. The keys to the kingdom of true success lie in engaging customers in a way that inspires and delights them to loyalty. Of course, this drives revenue and value, but how to accomplish this in an age of information overload?
"Big Data Marketing" motivates me as a continuing student of marketing to pursue a new skill set by acquiring some IT expertise.
In the meantime, my impression of this text is that the recommendations are not only sound, but clearly understood.
The "Do's and Don'ts" sections and step-by-step approach to data-driven marketing are easily digestible.
The key point of collaboration across the enterprise is not to be underestimated.
Don't buy 1 copy of this text: buy 5 and give them to your counterparts in other departments!
The revelation of hiring marketing staff with IT experience and hiring IT staff with marketing experience is brilliant. I will keep this in mind for my next job search and for the hiring of additional staff members.
I am left with the thoughts of: Get Real. Collaborate. Align to Customer. Communicate. Accelerate. Win.
The vision of big data marketing as an ally to help us do beautiful, helpful things is attainable, and this text provides a starting point to turn that vision into reality.
An essential guide for any marketer
This book is a critical guide for any marketer seeking to understand how they can leverage data and analytics to better serve and acquire new customers and have a larger business impact. Lisa does an outstanding job at clearly articulating why data and analytics are so critical to successful marketing as well as provides a clear road map for becoming a successful big data marketer. She delivers a great framework for thinking about big data marketing and very practical tips and case studies to guide the execution. I highly recommend this book.
Good to get a high-level view but then you might have already read that
If you haven't read much about big data marketing, then this book is nice and gives you a good high-level perspective on why you need to do it know, get the buy-in of the CEO and how it will be the differentiator your company needs.
But like me, if you have been reading up about it in plenty on blogs and magazines, then there's not a lot the book adds. Sure, it adds a wholesome perspective to things but I was looking for more specifics, insights and numbers.
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Stan became a sheriff’s deputy, married a dispatcher, and had a daughter. His wife died 7 years ago leaving him l
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But that is about to change when a new,
