Author Joe Natoli explains why he believes Think First is unlike any other book on the subject of UX strategy and design: "I didn't want to write yet another book that covers the narrow, tactical pieces of the design process," he says, "because great design and great UX are the result of multiple activities across multiple people, roles and disciplines. It's everybody's business. Think First walks you through everything that must be considered to create great UX -- and gives you a roadmap to make it happen."

Think First  details Joe's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. The book serves as a roadmap to building a solid foundation for UX that's strong enough to withstand any weather as projects move into design and coding. Here are just some of the things you'll learn: 

• Simple user research methods that anyone can perform -- even if you've never done research of any kind.
• The right questions to ask stakeholders and users at the outset of any (and every) project.
• The 3 crucial questions you must ask of every client, every time.
• How to tell the difference between what people say they need vs. what they really need.  
• A better, simpler way to generate meaningful UX requirements at the outset of the project.
• How to figure out what features and functions will result in great UX and deliver value to both users and the business.
• How to avoid scope creep and the never-ending project scenario.