Category: Careers / Job Hunting Publisher: First Run Publishing
ISBN-10: 0557001471
Type: Non-Fiction
Pages: 86
Copyright: August 23, 2008
ISBN-13: 9780557001477
Price: $6.95 (eBook)
Have you have ever been to an exclusive Hollywood or New York night club where the only way you could get in is if your name was on the VIP list? And unless you were on the right list you had to wait in a long line. Then the all powerful promoter walks out and scans the line.
Have you have ever been to an exclusive Hollywood or New York night club where the only way you could get in is if your name was on the VIP list? And unless you were on the right list you had to wait in a long line. Then the all powerful promoter walks out and scans the line. Everyone try their best to look like they are one of the in-crowd, as the promoter points and says, "You, you and you, in."
One of two thoughts may have crossed your mind as you are left standing out in the cold. The first is: "Who does he or she think they are? I'm by far better looking then that one." Or you may have thought: "Now it must be awesome to be that promoter." If you're stuck on the first thought, you have more issues than this book can cover.
I've been a club promoter for over 4 years now. I don't promote at any one club. Why limit yourself? If you promote for one club, you are basically their employee. I'm going to show you how to work your own hours, have fun and for the most part determine your own income.
Excerpt
Now that you have an idea about what type of event you want to host, it’s time to start thinking about where you are going to put this event on. Take a drive around your town. Go downtown and look around to see where the hot spots are. Also pay attention to the not-so-hot spots. Also look at the bars that are sort of out of the way and not too well known. Don’t discount any club as a possible venue.
Now it’s time to do what all good promoters do, spy on what the other guy is doing. You are going to have to pay a few bucks to get into the clubs. Cover charges usually range from $5.00 to $10.00 depending on the night you go. Take a friend, hang out and enjoy yourself.
Don’t take a note pad and start jotting down notes. Make mental observations. You should be able to spot the promoter and the main sub promoters right off the bat. They are usually the social butterflies making sure everyone is having a great time. Look to see how the guests are reacting to the entertainment. Are they just sitting there nursing the same drink? Or are they up and dancing, having a good time? Try to figure out what is working and what isn’t. Oh yeah, remember to get cards and contact information about the bar. You can also get the phone number from the phone book or the Internet. Always keep track of the venues you visited and how to contact those venues again.
If there is live entertainment at any of the venues you visit keep in mind, how do the guest react when the band starts to play? Are people up and dancing? Do they gather around the band to listen? Or do they ignore the band or worse yet do they get up and leave?
Go on different nights, to the same clubs. You want to see what is going on during the week as well as the weekend. Most bars make their money on the weekend.
If you are leaning towards a live band, look to see how big the stage area is. Is there enough room for the guest to dance?
If you are going to have a D.J., are there hook ups for the D.J. You may not know the answer to this until after you speak with the club owner or manager. You are not contacting bar management at this stage. Does the D.J. have a booth or an area away from dancers so their equipment doesn’t get damaged? You don’t want a speaker falling on someone’s head.
Finally, does the club venue fit the show you want to put on? For example if the club has a country western theme you are not going to host a hip-hop event.
When you get home jot down your thoughts. Write down the pros and cons and what you would do different. Compare how the club was on a good night verses a slow night.
Professional Reviews
From Original Article - Excellent
Excellent! great article...I have a great full-time job so I don't need to promote full-time but since I am a partier & I want to offer quality events to my guest why not make money from it & so my research started here & I'm glad I came a cross this article. - Pat
From Original Article - Great info
this is some great info - it really helped me a lot starting off -Mike, Corrupted and Twisted Productions , head of promotions
From Original Article - Thanks
Thank you for your advice Tony, I recently got into club promoting myself, and as you mentioned there's not many people out there willing to share how easy this job could be. However, after reading your article, I now have a better idea about how to approach this business. Thanks for your time. Steve NYRoyalClub.com
