"The Craft of Corporate Journalism covers just the kind of subjects that effective business communicators need to master. Most importantly, it offers ways around the traps that so often turn corporate writing into the kind of plodding, predictable prose that marches straight into the trash. Listen to Lionel Fisher. He'll help you get your words into your readers' heads, not their round files." - Jack Hart, Managing Editor, The Oregonian

"This is one of the best books from the genre to be seen in some time, a compact but definitive text with advice for both neophytes and iron-bottomed 'flaks.' Staying loose and mildly iconoclastic, Fisher guides his readers through the minefields of jargon and cliche, teaches them to avoid pedantry and stultifying prose, and stimulates the use of techniques applicable to creative writing. Good stuff, this. From the hip, but straight-shooting all the way through." - Paul Pintarich, Pages Columnist, The Oregonian