"How to Promote Your Book on a Shoestring Budget" should be required reading for any author who is considering self publishing a book. Whether you are a first-time writer or a seasoned professional, the information in this book will make the job of promoting and selling your book much easier.
How to Promote Your Book not only helps authors promote their books by taking advantage of free and low cost publicity and events, but it also provides a workbook area at the end of each chapter to help writers put together and organize their own media list, contacts sheets, press releases, media kits, and other assets.
The book's 20 chapters include:
* Creating a Marketing and Promotion Plan
* Getting Free Publicity for Your Book
* Planning Your Book Signing
* Considering Other Public Appearances
* Putting Together an Effective Media Kit
* Writing Your Press Releases
* Building a Web Site
* Utilizing Social Networks
* Unwrapping Holiday Tie-Ins
* Hiring a Publicist
* Managing Expenses and Expectations
* Checking the Checklist, and eight other chapters.
How to Promote Your Book on a Shoestring Budget released September 2008 through a publishing agreement between NovelMaker and Darden & Associates. Check the How to Promote Your Books website link for more details
Excerpt
1. Introduction
Literally tens of thousands of self-publishing and print-on-demand publishing companies have sprung up over the last couple of years. No longer do authors with a manuscript have to bury their work along with their dreams when they receive multiple rejections. All one has to do is Google “self-
publishing” to realize that today’s writers have options... and lots of them! Just because a major publisher has decided your book won’t sell to the millions of readers necessary to make it a national best-seller does not mean you can’t sell thousands of copies yourself and earn a tidy profit while you touch others with your knowledge and your craft.
However, print-on-demand and vanity press companies offer very limited resources to their aspiring authors. Sure, you can get your book published, but what then? Do the companies you are
researching offer any follow-up marketing or promotional support? And if they do, how much do they charge for those services in addition to their basic publishing package? I have “been there, done that” and learned some of the answers the hard way.
As a small publisher, I have published my own books since the mid 1980s. One of my first booklets titled, How to Promote a Benefit Concert on a Shoestring Budget, which I self-published in 1990, was a forerunner of this book! During the past twenty years I have made my mistakes, paid my dues, and learned some strategies that may help other authors have a greater chance for success.
One thing I have learned is that a thorough plan for promoting your book begins before you publish your book when you examine your options and pick your plan. For that reason, before we jump into the nuts and bolts of promoting your book, we will examine some of the options to look for when choosing your publisher.
The first option is to do it yourself. Believe it or not, taking your project to Kinko’s, Office Depot, or Staples is a viable option, and can produce a good-quality, fairly professional product, especially if you are planning a small run of books, a few hundred books or less. If you are planning to sell your book to friends, family and a relatively small market, you can design and print your book yourself and have them copied and bound at just about any local office supply or print business. Then you decide what your profit margin realistically needs to be to cover all of your expenses and bring in some money. I have self-published several small books this way and been quite pleased with the results.
Whatever method of publishing you choose, you will find that for your book be successful, you will have to do the lion’s share of the work yourself.
This book is a book and workbook, all in one, intended to give self-published or first-time authors ideas on how to promote, market, publicize and sell their books on a tight budget as well as an organized way to take notes, make lists and write press releases, etc. You will find many places for you to add notes, and writing in the margins and underlining as you read are encouraged! You are also encouraged to join the Promote Your Book group on Yahoo http://groups.yahoo.com/group/
promoteyourbook where I will listen to your feedback, answer questions, and encourage authors to share their own tips.
With the new and exciting world of Kindles and Print-on-Demand (POD), Independent Publishing is becoming an enticing choice and a viable alternative to traditional publishing.
This book is about Poetry. Many different kinds of fables, short stories about life experiences, laughter, drama, children, humor, love, inspiration and some urban styles of poetry.
Essays dedicated to the new media, doing business on the web, digital content, its creation and distribution, e-publishing, e-books, digital reference, DRM technology, and other related issues.
