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Roger R. Ellerton PhD CMC

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Win-Win Influence: How to Enhance Your Personal and Business Relationships
by Roger R. Ellerton PhD CMC   
Books by Roger R. Ellerton PhD CMC
· Self-Publishing Your Book: A Guide for First-Time and DIY Authors
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· Parents' Handbook: NLP and Common Sense Guide for Family Well-Being    >> View all

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Win-Win Influence

Category:  Self-Help
Publisher: Renewal Technologies Inc.

Type: Non-Fiction

Pages: 137

Copyright: 
June 23, 2012

Whether you are a parent, son/daughter, friend, employee, manager or salesperson, you are constantly influencing others to accept you, your ideas, products or services. Those who masterfully present themselves and their ideas in a win-win manner, get ahead. Those who do not, may reap short-term gains and eventually fail in their objective.

You can get anything in the world that you want, if you help somebody else get something they want.
—Zig Zigler

Whether you are a parent, son/daughter, friend, employee, manager or salesperson, you are constantly influencing others to accept you, your ideas, products or services. Those who masterfully present themselves and their ideas in a win-win manner, get ahead. Those who do not, may reap short-term gains and eventually fail in their objective.

Influence is critical in leadership, negotiation, teamwork, sales, resolving family issues and getting others to buy into your ideas. Follow and practice the concepts, tips and processes described in this book and improve your influence results with anyone in a manner that achieves a win-win outcome. The emphasis is on expanding your influence skills and results in everyday situations. For example, through this book, you will learn how to:

  • Enhance your personal and business relationships.
  • Create the career you want.
  • Become a stronger negotiator.
  • Enjoy the family life you desire.
  • Create healthy work environments.
  • Be who you choose to be.

Whether you realize it or not, you are constantly influencing other people’s thoughts. You do this through your actions as well as your inactions. One of the best, if not the best, communication models is neuro-linguistic programming (NLP), which forms a fundamental part of this book.

How important is the ability to influence others? No matter whether you are a businessperson, teacher, parent, stay-at-home spouse, employee or manager, dealing with people is probably the most important activity you undertake throughout the course of your day. A number of years ago, research sponsored by the Carnegie Foundation for the Advancement of Teaching and later confirmed at the Carnegie Institute of Technology discovered that even in engineering, about 15 percent of one’s financial success is due to one’s technical knowledge and about 85 percent is due to interpersonal skills.

If you are ready to be the difference that makes the difference in creating better results in your life, grab a copy and let’s get started!



Excerpt

Preface

Developing and perfecting influence skills is a continuous work in progress. If followed and practiced, the ideas, tips and processes described in this book will assist you in improving your influence results with anyone you come in contact with in a manner that achieves a win-win, mutually acceptable result. The emphasis is on expanding your influence skills and results in everyday situations—family discussions, boss-employee interactions and informal conversations. If you are directly or indirectly involved in sales, marketing or negotiation, you will find that the concepts described in this book will enhance your results in these areas, as well. While I often discuss only one of these situations (business or personal relationships, for example), related to a particular topic, be aware that the material is applicable in virtually all influence situations, including your own.

Are you as successful in influencing others as you could be? If asked to sell something—especially your own skills and abilities—do you freeze in your tracks or figuratively run screaming from the room? Or when negotiating a purchase or course of action, do you cave in at the first opportunity and, once again, sacrifice your needs for someone else’s? Maybe you hold back from influencing family members, friends or coworkers, simply because you want to avoid a potential confrontation or because you do not know how to connect with the other person.

Whether you realize it or not, you are constantly influencing other people’s thoughts about you and your ideas and about themselves and the actions they can take. You do this through your actions as well as your inactions.

This book is based on the concept of influencing others to achieve what you desire, while helping them achieve their needs as well—a win-win approach. Whenever you engage another person—through email or a telephone call, by sending flowers, in person, during a public presentation or in an internet blog—it is an influence opportunity gained or lost depending on what you do and say.

Win-win influence is about respectful communication where both parties feel valued, safe and willing to enter into a mutually beneficial agreement. One of the best, if not the best, communication models is neuro-linguistic programming (NLP), which forms a fundamental part of this book. As with any powerful tool, it can be misused. Indeed, it is possible to find NLP/hypnosis books that emphasize hypnotic and slick language patterns to take advantage of others. For me, this is not win-win, although some of those authors will attempt to convince you that the end justifies the means.

If you are looking for tips and techniques to persuade others to your way of thinking or to buy your idea, product or service without regard for their needs or aspirations, then please look elsewhere. This is not about trying to make someone feel good about buying your offering when it does not suit their needs. On the other hand, if you want ideas, tips and an effective process to engage family, friends, coworkers, business associates or customers in a conversation that has the potential for both of you to achieve your goals and open doors to future interactions, then this book is for you.

My intention in writing this book is to provide you with a usable process for improving your influence abilities, your results and your enjoyment in participating in influence situations, including sales and negotiations. Join me in an exploration designed to put into practice useful and effective ideas for improving your influence abilities.


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