Kindle Edition Amazon The Tao of Book Publicity: A Beginner's Guide to Book Promotion Category:  Publishing Publisher: One People Press ISBN-10:  0991354532 Type: Non-Fiction Pages: 156 Copyright: March 9, 2016 ISBN-13: 9780991354535 Price: $0.99 (eBook) In The Tao of Book Publicity, publicist Paula Margulies outlines the basics of book promotion and explains how the business of publicizing a book works. In The Tao of Book Publicity, publicist Paula Margulies outlines the basics of book promotion and explains how the business of publicizing a book works. Designed for beginning authors but also useful for those with some experience in book publishing, The Tao of Book Publicity provides information on the importance of writing a good book and the need for developing a platform, as well as how-to explanations for developing publicity material, including front and back cover text, press releases, Q&As, media and blog tour queries, and newsletter and media lists. The Tao of Book Publicity also covers social media, book pricing and sales, book tours and media interviews, and author websites. In addition to explaining how book publicity works, this valuable handbook explores practical topics such as publicity costs, timing, and considerations when hiring a publicist. Simple, straightforward, and informative, The Tao of Book Publicity includes expert advice on all aspects of book promotion and is a go-to reference guide for beginning and experienced authors alike.        Excerpt CHAPTER 1. WHERE DO I BEGIN? If you’ve picked up this book, you’re more than likely a beginning author who is writing a book, or someone who has just finished writing one. If so, congratulations! Writing is a worthy art, and finishing a book is a great accomplishment. For many beginning writers, the thought of having to market their books can be terrifying, or in the best circumstances, a mystery. “What should I do first?” they ask. “Where do I start? Do I need to think about marketing before my book is ready to launch? How much will it cost to promote my book? What is the best way to promote it?” I hear these questions often from authors who contact me about publicity services. Many authors don’t know what they want in the way of publicity, but they know they need to do some amount of marketing and publicity in order to sell their books. This book answers some of the questions I’ve heard from authors in the course of my thirty-plus-year career as a book publicist. I’ve tried to organize each chapter in a logical sequence so that those topics that an author needs to address first appear early on, although there are some topics that can be important at both the end and the beginning--or even during--a book’s marketing life. As you read this book, please remember that some of the topics discussed in these chapters will apply to you and your book, and some will not. Likewise, some of the advice regarding scheduling, budget, strategy, etc., may sound good to you, while some of it may not; book publicity is not a one-size-fits-all proposition. My suggestion is to read each chapter (in any order you like--they are designed to read as stand-alone units) and see what sounds as if it might be a good fit for you and your book. If something doesn’t sound right to you, ignore it. The information listed in these chapters is here to help guide you and provide some insight into what I believe are the common practices of most book publicists, but none of what’s here is meant to be a hard-and-fast prescription for your own individual book publicity plans. Rather, these chapters outline what I do in my business when I provide publicity services for my clients. The topics covered here contain information that has been honed after years of successful public relations work for fiction and nonfiction authors, and I offer it here to provide ideas about how you might want to publicize your book, or to help illuminate and illustrate those aspects of book publicity that you want to understand better. So, let’s begin.

Buy this book!
"I know a lot of writers, and nearly all of them have one thing in common--they love to write, but they hate marketing what they've written. Fear not, writers; Paula Margulies is here! With patience and a friendly, knowledgeable voice, she walks us through all the nitty-gritty of getting what we've written in front of other people. Paula reminds us that marketing and publicity can be easy, manageable, and even fun. Who knew? Buy this book, read this book, and then go sell the heck out of the book you've written."
-William Kenower, Author Magazine editor-in-chief, Huffington Post featured contributor, and author of Write Within Yourself: An Author's Companion

A single, go-to resource for every author
"Writing a great book is one thing. Selling a great book is another. Thankfully, The Tao of Book Publicity distills the many mystifying aspects of getting book-buying readers' attention into a single, go-to resource for every author, regardless of budget or path to publication."
-Michael Steven Gregory, Executive Director, Southern California Writers' Conference

Savvy, practical advice from an industry expert!
"This is a MUST READ book for every author! The Tao of Book Publicity is filled with easy-to-implement, savvy, practical advice from an experienced industry insider. Paula Margulies breaks down the often-confusing landscape of book publicity with clarity, humor, and insight. Don't promote without reading it first!"
-Marni Freedman, University of California, San Diego writing instructor, screenwriter, playwright, and therapist for artists and writers at Ewriterscoach.com