101 Successful PR Campaign Tips by Mary Gormandy White introduces you to the vast world of public and media relations. Whether you are a seasoned professional or are just starting out in public relations, this handy book will guide you through writing a perfect press release, how to create and manage your contacts, resources for distribution and most importantly, what NOT to do in your public relations campaign!

Many people are uncertain how to approach trying to generate publicity for their businesses. This book is written to meet the needs of those to provide those who want to learn how to apply the basic principles of effective public relations in their own professional lives. The book features practical PR tips based on common questions the author has heard from clients I've worked with over the years, as well as from people who have attended her PR and Marketing seminars.