Amazon Who's That Enterprises.com Category:  Business/Investing Publisher: iUniverse Publishing ISBN-10:  059533041X Type: Non-Fiction Pages: 204 Copyright: November 2004 Tools for aspiring entrepreneurs who'd like to start their own business! Building a Lemonade Stand is Not Just For Kids Anymore is a breath of fresh air approach to the Entrepreneur's World. It is filled with information on topics such as Emotional Intelligence, Ethics, and Minority Issues, just to name a few. Authors Dulce M. Ramirez-Damon and Concepcion L. Tuma bring over 20 years of experience in Education and Business combined. Damon and Tuma have been able to apply their entrepreneurial touch to the ever-changing issue of Entrepreneurship. Building a Lemonade Stand is Not Just For Kids Anymore not only addresses current issues, it also offers guidelines and available sources needed to formulate answers to very complex business questions such as: What are the legalities to starting a business? What is needed to hire the first employee? A Human Resources Handbook, is it necessary? What goes into a marketing plan? When seeking financing, does the business plan help? Building a Lemonade Stand is Not Just For Kids Anymore is a useful resource for first time entrepreneurs as well as for those entrepreneurs reinventing themselves. Building a Lemonade Stand is Not Just For Kids Anymore is a resource for every start-up company. Excerpt You are either achieving your dreams or someone else's. I hope you are achieving yours.

A Review of Building a Lemonade Stand is Not Just for Kids Anymore. Co-written by Dulce M Ramirez- Damon and Concepcion L Tuma.
Often times, as I travel across the country speaking to people interested in working from home, many ask if there is any one resource to walk them through the steps of getting started. They seem to be overwhelmed in really trying to grasp just where to start the process. The amount of documentation required by the state and federal governments is perceived to be so inundating that they just can’t seem to get themselves motivated. Building a Lemonade Stand is Not Just for Kids Anymore written by Dulce M.Ramirez-Damon and Concepcion L. Tuma, is the perfect resource for those trying to tackle the start up process.

The simplicity is the reason I loved this book, it encapsulates the most important operational aspects of what is required to start up a company. Typically one has to read several resources to gain a small amount of start up “know how”; however, in Building a Lemonade Stand is Not Just for Kids Anymore, useful information is covered in a concise and easy-to-read fashion. The business checklists at the end of the book are both very handy and very thorough. It was enlightening to see that the Appendix provides not only statistics surrounding business fiscal development, it also narrates a view of statistics surrounding the human side of business.

In the Chapter, “Start with Babysteps,” Ramirez-Damon and Tuma present concepts and strategies found in Marketing 101 that may often be forgotten. Business basics, like reminding the reader that the Four Ps of marketing are a critical component to a successful marketing plan, is a welcome refresher.

I also enjoyed reading the nice tidbits of business information incorporated throughout the book including Chapter 5 where the authors exclaim that “Being the Boss Stinks.” The book affirms that cultural diversity has an important role in the success of an organization. The authors even make it a point to note that it is not always necessary to have an advanced degree to excel in the business world. “Bill Gates, founder of Microsoft, the world’s largest software company, quit Harvard after his sophomore year.”

As the title of the book reflects, “Building a Lemonade Stand is Not Just for Kids Anymore,” selling lemonade can be simple, especially if you are supplied with some helpful advice from someone who has accomplished the task. Ramirez-Damon and Tuma have done just that for their readers, providing invaluable tips and resources that anyone can use to start and run a business.

Kim Houlne, President, Working Solutions, Plano, TX