For anyone who needs to sell anything (including themselves, their ideas and their vision)to anyone.
Turn negatives into positives and eliminate the gap between what you feel you have to say to sell your product and/or service and what you know to be true.
Excerpt
"Make the skeleton dance."
"It's not how big it is, it's how big it seems."
"Truth is the ultimate sales tool. But only when it's used correctly."
