Cold Calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill.
Cold Calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting. In the book - based on real-life, hands-on-cold-calling experience - you will discover how to:
-->Develop a can't miss marketing plan for cold calling (chapters 3,4,5)
-->Identify hot leads so you don't waste your precious time (chapter 4)
-->Warm up to project confidence and authority for successful cold calling (chapters 2,3 and 14)
-->Eliminate telephone terror and call reluctance (chapter 8)
-->Create appointment-setting scripts that make your prospects want to see you (chapter 6)
-->Breeze past the screens and gatekeepers (chapter 10)
-->Easily handle the voice-mail barrier and reach your prospects (chapter 13)
-->Convert any and all objections into profitable sales (chapter 12)
-->Double the number of face-to-face appointments you set (chapter 6)
-->Have fun (yes, fun!) with cold calling (chapter 18)
Excerpt
Cold Call: "A telephone call or visit made to someone who is not known or not expecting the contact, often in order to sell something."
Professional Reviews
Moira Shepard
“You've written a wonderful book in Cold Calling for Women. I've just finished it and feel empowered, charged up and vastly more confident of my ability to get out there and build up my business. Thank you for sharing so much valuable experience and insight!”
Douglas Clark, Freelance Copywriter
“Who cares if your book was originally intended for women--I thought was great! While so many other books overflow with "motivational," back-slapping language and overly aggressive tactics, your book's no-nonsense approach is refreshingly straightforward and logical--and most importantly, it really works!"
Nili London
“Your book has totally revolutionized my business approach. I'm a one-woman operation and I must be effective. Your advice is specific, easy-to-follow and has saved me time and money! I'm recommending Cold Calling for Women to colleagues and friends.”
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Bring the ZING into your marketing and advertising. Be More Successful is a perfect guide for new, aspiring, and established authors. Start using the tips before you finish reading--writing wisdom from Wall Street Journal Bestselling Author