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My Affordable Marketing Handbooks
Affordable Marketing Solutions
Category:
Marketing
Publisher: Affordable Marketing Solutions
Type: Non-Fiction
Pages: 102
Copyright: January 21, 2010
ISBN-13: 9780692002445
Step by step I take you through all of the most popular, affordable marketing techniques for small business owners including websites, email, postcards, pr, social media, telephone, brochures, coupons and more.
Beginning with real-life case studies of commonly experienced marketing mistaks, then moving on the Basic "isms", Business vs. Consumer Marketing, as well as Acquisition vs. Retention Marketing, the tone is set.
Then, each chapter takes you through a specific affordable marketing technique including: websites, email marketing, lists, brochures, coupons, social media, pr, direct mail & so much more.
At the end of each chapter are worksheets & checklists designed to help you put the information to work without wasting time.
Also included sare templates & an appendix of some of my favorite 'go to' books, websites, organizations & more!
Excerpt
I wrote this handbook because my passion is making sure that you, as a small business owner have the tools to market your small business correctly, right out of the gate.
The best ideas executed incorrectly, however, are useless and a waste of your time and money. Sometimes just a simple tweak to your exisitng effort is all it will take to drive revenue through your door.
Here is what I mean:
A local restaurant I frequent attempted to implement an email campaign....
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