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Don Dewsnap

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Small Business Magic: Survive and Succeed
by Don Dewsnap   

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Small Business Magic

Category:  Business/Investing
Publisher: Oak Wand Publishing

ISBN-10:  0984351914

Pages: 128

Copyright: 
December 19, 2009
ISBN-13: 9780984351916


Small Business Magic delves below the mechanics of business into the foundation of success underlying any action: quality. It describes clearly what quality is and how and why to achieve it.

Paperback, 128 pages, no illustrations. This book is packed, with no fluff. You will want to read it over and over, as time goes by and you see more and more examples of what the book describes.

Small Business Magic is based on logic, experience, and obvious truth. Yet the most important message of SBM is in explaining why all this obvious truth is seldom practiced, and how it can be.

A few chapters lay the groundwork of the logic behind the principles of quality. Then each of the three Major Principles of Quality is addressed. Then the four Applied Principles of Quality. Finally, to bring Quality into the real world, thirteen chapters address specific Quality Actions that apply to business, all based on the Principles.

Small Business Magic is a tightly-written, razor-edged book that supports everything you know to be true, adds to that knowledge, and provides a practical, easy approach to applying everything you know and learn.



Excerpt

The third truth about quality is that it is under your control.

No one can make you do anything better than you are willing and able to do. Another person can order you, beg you, bribe you, threaten to drop you as a supplier, or otherwise try to make you do something better, but they cannot climb into your skin and run your mind and body and business. This is a good thing. What they think is better may not be the same thing that you think is better.

More important, no one can stop you from doing something better. They can put obstacles in your way, insult you, delay you, or betray you, but they cannot stop you. They may be able to slow you down from reaching your highest goals, but they can’t stop you from moving in that direction.

So when I say quality is under your control, I mean you decide how good you want something to be, and how much effort you are willing to put into making it that good. No one else can make those decisions for you, or stop you from making them for yourself, although heaven knows, people will try.


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