This book is for people looking to gain greater visibility and exposure for their works. How to re-do, re-new, re-create and re-invent are among the tips offered in the newly released book.
Veteran journalist and author Beverly Mahone shares her expert tips and resources in this book geared for people who are trying to get the word out about their books, products and or services. With more than 30 years of radio and TV news experience, Beverly gives readers insight on what types of things they should do in order to create a buzz. The book also covers how to write an effective press release and other topics.
Excerpt
Newsroom editors receive tons of press releases daily. What you may be surprised to learn is more than half of those releases are tossed. Some of them are never even read. When I worked on the assignment desk, I probably deleted two-thirds of the press releases that were sent by email. Why? (read more in the book)
Professional Reviews
From Joan Stewart Publicity Hound
"Even though the subtitle refers to 'a positive media image at midlife' anyone who wants kick-butt publicity--at any age--should read this book. Beverly's practical advice will help you stand heads above all the other people who are clamoring for attention. The tips she shares after working three decades in the news business will give you the self-confidence you need to give a killer interview and be invited back."
From Linda Alexander, Best Selling Author
"Beverly Mahone hits the public relations nail right on the head for us boomerpreneurs! Bev is a pro in her field. Anyone ready to break out, take the world by storm and make his or her mark, would do themselves a big favor to review and implement Beverly's experienced and expert advice."
From Dave Baldwin, writer and editor
"This book is all substance and no fluff. If you are looking to create a presence for yourself in the media, Bev. Mahone's expertise will prove invaluable."
Bring the ZING into your marketing and advertising. Be More Successful is a perfect guide for new, aspiring, and established authors. Start using the tips before you finish reading--writing wisdom from Wall Street Journal Bestselling Author
#4 on the Wall Street Journal Best Seller List -- Successful Authors spill their secrets to getting a book written, published, and having incredible book sales!
Bring the ZING into your marketing and advertising. Be More Successful is a perfect guide for new, aspiring, and established authors. Start using the tips before you finish reading--writing wisdom from Wall Street Journal Bestselling Author
