This book has everything you'll need to generate interest with effective marketing techniques. Create and manage your fan base and deliver continual sales increases. Promote your author platform with viral marketing.
Learn how to promote your book with public speaking, media appearances, bookstore signings and interviews. Use compelling and persuasive reviews to generate sales. Cerate published articles that will deliver readers to your landing page. Generate interest and manage your fan base with blogs, social networking and e-mail marketing.
Use newspaper and magazine articles to generate interest, along with e-mail and fax blasts. Take advantage of important book fairs, conferences and conventions. Generate a Facebook fan page and use targeted Facebook ads. Connect with readers via LinkedIn and discuss your book in the many varied LinkedIn groups and discussion threads.
Learn how to create a winning web site landing page, with successful tags and key words. Select a web site landing page that offers excellent analytics. Connect it to the world with links to global retailers and instant connection to your video trailer.
Create an impressive synopsis web site that will generate interest. Use click-through technology for Internet retailers and brick & mortar bookstores.
Excerpt
Because of the changing nature of the publishing world and the revolution in electronic book purchasing, someone needs to market your book throughout the Internet world.Since this work is extremely labor-intensive and detail-oriented, few publishers have the
staff, time, or enthusiasm to make it happen. This is where the author must step in, with the motivation to work hard on behalf of his or her book. The bad news is that there is a lot of
work for the author to do. The good news is that almost no expertise or money is required to accomplish these vital tasks.
Professional Reviews
Book Marketing 101
Charles Weinblatt's Book Marketing 101 is a comprehensive description of the process of selling your book once it has been published. Weinblatt's career spanned 30 years as a pshyciatric and vocational counselor and a higher education administrator. He is a retired University of Toledo director. Weinblatt's other non-fiction book is Job Seeking Skills for Students. He has also written three novels: Jacob's Courage: A Holocaust Love Story, Runaway Ducks and a sci-fi novel, Lost and Found.
Book Marketing 101 is chock full of useful information about selling your book. It is not a book to be read once and put away on a shelf. It is a manual on marketing techniques to get your book seen by readers. You can no more read it once and put it into practice than you can swallow a steak whole. You have to take bite-sized pieces and chew them slowly to get the most out of the book. Implimented a bit at a time you will have a platform for your book with little or no cost to you and you will be able to direct readers to your book like a road map to a destination. If done according to instruction, purchasing your book will be a click away for a potential reader.
Review written by Ruth Ann Hixson, author of No Plans for Love and Lost Memories, an editing and reviewing professional.
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