Kindle Edition Amazon Facebook Marketing Facebook Marketing Category:  Marketing Publisher: eswebstudio publications Type: Non-Fiction Pages: 957 Copyright: 2012 Price: $3.99 (eBook) An essential guide for reaching your target audience on Facebook. This book opens with a perspective view of Facebook and how the introduction of the EdgeRank algorithm limits the visibility of status updates to less than 15%. It describes in details the new promotional and advertising tools Facebook has introduced, most during 2012. Learn how to use Promoted Posts, Sponsored Stories, Gifts to promote your products or services. Learn how to engage your friends and fans so your posts are visible on their News Feed. Finally, discover hos to use Insights to analyze your audience and how effective you are in reaching them and getting them to engage, like, share and comment on your informatin. Discover best practices for marketing on Facebook. Excerpt As the title suggests, this book describes how to use the new tools and features that Facebook has introduced to encourage business to better connect and reach out to their target audience. To get started, however, need to understand the effects and the opportunities provided by the two significant features that Facebook introduced in 2012 - the EdgeRank algorithm and the paid ad platform. If you want to gain maximum benefit from Facebook, you have to do more than creating a page, linking this page to your blog or website and acquiring an army of fans. Key elements for a successful Facebook marketing campaign must include creativity in the way you design your page and interact with your fans. Your success largely depends on the quality of engagement that your create with your fans. The new tools and features described in this book are all designed to aid your efforts in reaching your audience and motivate them to like, share and comment on your content. This must be your ultimate goal as engagement in various forms (all weighed and assigned a different score in EdgeRank) will ultimately enable you to place your brand and your products in front of a targeted audience.

Essential Guide
This is in my opinion, the best guide to Facebook Marketing that I have seen. It is a clear, joined up, easy to understand plan to get you using the full power of FB's tremendous advertising service. The writer explains all the complicated options open to you in FB Ads in clear, simple, easy to understand language. This is an unbelievable help as there are lots and lots of options, tools and tweaks there for you to use when you understand them. And he explains them clearly. Anybody who has tried to follow FB own instructions for anything knows what I mean LOL.
I have already started to use his advice on calls to action and how to write posts that engage the reader. I am now putting together an advertising plan together based on how he explains CTR versus Reach and Frequency. I have tried to understand this and read many blog and forum posts without real result, but now I know and I can use this knowledge to get moving.
Because of this book I understand his clear view of the large model that FB Ads provide. I know which direction to go in and which not to go in. I am looking forward to moving onto the more advanced programmes he deals with.

Understanding Facebook Updates for Business
Have you ever been mystified by the inner workings of Facebook or how to be seen and liked by many? Alex Beckis reveals the missing pieces in his book, Facebook Marketing: Your Social Campaigns Using Facebook's 2012 Additions. You will read how to reach your specific audience, increase interaction and improve brand recognition. This book is a must read for any serious entrepreneur desiring to maximize the online experience.

Facebook Marketing: Your Social Media Campaigns...
Before I read this book I thought Facebook was just a way to keep in touch with friends and family, especially those overseas. How wrong I was! This book explained to me how I could use my business page more effectively by understanding the new tools that Facebook had developed.I had no idea! I must admit bits of it were a little over my head because of the remarkable technical knowledge of the writer, but I did learn many things. One thing was that not all my posts on my business page were even reaching my clients/followers/friends, and that I needed to do some tweaking to improve my ranking under the regime of EdgeRank.

This is a great read for those who want to improve their influence and reach using Facebook and perhaps for them to understand why, since the start of 2012, they were not getting to as many people as they thought!