Kindle Edition Amazon Marketing Words of Wisdom Amazon Category:  Marketing Publisher: Caliente Press Type: Non-Fiction Pages: 68 Copyright: June 9, 2015 ISBN-13: 9780692389478 Price: $2.99 (eBook) Marketing Words of Wisdom provides a range of guidance, tips and directions o the key marketing areas driving future business success. Over the years I have jotted notes to myself on marketing concepts and various marketing-related ideas, philosophies and tips. The main purpose of these has been for use in consulting work with clients, or in my own writing. I have compiled these notes into Marketing Words of Wisdom so that they could be shared with a larger audience. The quotes and phrases in this book are either my own thoughts on marketing, or my abridged versions of other people's words. Collectively they form the basis of the marketing and branding advice I give to my clients. Written for marketing professionals, non-marketers, executives, entrepreneurs, and business owners, Marketing Words of Wisdom provides guidance, tips and directions on the key marketing areas driving future business success. Excerpt An advertising campaign should be timely. A branding campaign should be timeless. Smiles result in sales. Put the customer relationship before the task at hand. Customer retention is the "art of keeping good customers."

Brilliant! An absolute gem of on marketing..
There are plenty of marketing books out there. So what makes this one stand out? Let's start with what this book is not. It's not one of those marketing text books that tries to blow you away with big marketing terms and concepts. There are enough of those out there, and honestly, most of them wouldn't work in the real world.

What this book is to me... is a little lighthouse. A pick-me-up guide to what marketing is really all about. Why marketing is so important, and if you are a marketing practitioner, why you fall in love with your job in the first place. It's a wonderful guide that will point you back into the right direction - your customer!

Potentially big marketing issues explained in simple ways - great resource!
What I love most about this book is that I can read five lines or five pages and it all makes sense. Simple marketing words of wisdom rather than page long explanations on 'how to market'. Steven Howard's thoughts on paper are inspiring in a way that they made me think of my business and the opportunities within; often when reading a marketing blog or book one feels lectured to and is given the 'only way to go' spiel.

A great marketing resource in easy bitesize chunks
Steven Howard has written a comprehensive and easy to follow (and find topics) book of marketing. This is a great resource for marketing tips in bitesize chunks.
I have already written out a few of them and put on my wall of essential marketing notes to remind me every day.
The book is very inspiring and invigorating so for me this book will be a re-read on a regular basis!