Category: Business/Investing Publisher: John Wiley
ISBN-10: B0084F4NU6
Type: Non-Fiction
Pages: 150
Copyright: Feb 10 2010
The book is a breakthrough in understanding leader’s responsibilities in strategy implementation.
The staggering failure of leaders to deliver on the strategy promises has led implementation to becoming an integral part of strategy discussions, in the last few years. In Beyond Strategy, Robin shifts his focus from why strategy implementation is important, which was the focus of his last international best seller Bricks to Bridges – Make Your Strategy Come Alive, to what leaders must now do differently. Something needs to change and it starts with the leaders.
Implementation of strategy can‘t simply be delegated. In the book he provides the model, structure, and specific actions leaders must take to go beyond strategy and deliver on their promises. The book is based on the latest thinking and divided into the areas of the Implementation Compass™, a framework for implementing strategy that identifies the eight global best practices of implementation. Each chapter ends with the actions leaders must take. It is succinct, action orientated, and packed with useful tips and case studies.
Excerpt
fter 18 months of discussions and planning, the strategy that will leverage the current market opportunities so as to achieve double-digit growth over the next three years in these turbulent times is locked in. You’ve met with each of the Board members individually to gather their feedback on the strategy paper in advance of the crucial meeting, and the time you’ve spent has paid off. Now you can take a breath, step back, and prepare to implement the strategy, comfortably
aware that the hardest part is over.
This is the stance adopted by many leaders in many different coun- tries and one that leads in the direction their competition is praying they will take: failure. If you’re approaching strategy on this basis, you are at a crossroads where all the signs point in the direction you must not take. The staggering high failure rate on strategy implementation until recently has gone unchecked by leaders around the world. Most strategies, most of the time, accomplish less than half of what their sponsors hoped and planned for.
It’s true. Nine out of 10 strategies fail to be implemented successfully.1
Implementing strategy is harder than crafting strategy. It doesn’t matter if you have the perfect strategy for your circumstances if you don’t succeed in implementing it.
