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|  | | Dot ZEN 2.0 - On Marketing, Social Media, Tech, PR, Human Capital
A business management primer based on field experience of Seamus Phan and contributions from Ter Hui Peng. This book is an extension to the original Dot Zen book published in 2003. This book carries more insights and experience on leadership, human capital, branding, customer service, sales, marketing, public relations, social media, mobile apps, and interactive multimedia, with a focus on field-tested experience and tactics. This is targeted at small business owners, business executives, and marketers who want to build their brands in the marketplace.
The book has broad categories of topics:
Strategy and leadership
We discussed startup mentality, retiring products, the "last mover advantage", marks of a true leader, the myth of uniqueness, and work ethics.
Human capital and development
We discussed recruiting the best marketing people, structured and unstructured learning, social media and recruitment, and sieving out toxic employees.
Customer service and sales
We discussed the prevention of lapses, customer service myths, managing and developing retail staffers, service failures and recovery, social m | |  | | This Body This Life
Asia's first health and wellness book by brothers Dr Seamus Phan and CJ, a multiple-title bodybuilding champion, sportsman and law graduate turned jewelry designer. Retail price US$16.95 only.
This simple guide book is written to provide a holistic approach to nutrition, health, fitness, exercise, and longevity, with the right dose of motivation to provide happiness.
It is written by Asians with a good knowledge of all things Asian as well as Western. The authors are brothers, one of whom is a recognized sportsman and the other an international consultant, published author and independent broadcaster, who started their path to health more than 2 decades EACH. |
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