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|  | | Bears Handbook - Stories, Stats and Stuff About Baylor Football
The complete history of football at Baylor University with sidebar profiles, statistics and team records.
Historical accounts season by season starting with 1899 and going through the Golden Years of the 70s and 80s. Loaded with photographs and quotes. | |  | | Communicating In A Crisis: A guide for management
Every company, organization, and nonprofit, is vulnerable to a crisis. Unfortunately, most are not prepared for a crisis. Too many people heading organizations and in senior management are in denial that they will ever have a crisis. Plans must be in place for five generic crises as well as for potential crises specific to a business, industry or service.
The five generic crises are terrorism (foreign and eco); acts of Mother Nature including earthquakes, hurricanes, floods, and tornados; sexual harassment and discrimination; violence in the workplace; and environmental pollution. The book tells how to organize a crisis team and develop a plan; 10 steps to take to resolve and close a crisis; and how to manage communications in a crisis. It also stresses the importance of customer service in helping prevent crises and tells the reader how to fight back and win in situations when a company, organization, institution or individual has been wronged or maligned.
Communicating In A Crisis is recommended for all CEOs, public relations practitioners, lawyers, and heads of departments including human resources, sales, investor relations, manufacturing and security.
Following are just a few examples of business and industries that need this book and why:
Farm Cooperatives, Growers, Meat-Fish-Poultry Packers, Supermarkets and Restaurants --
Food safety is a very serious problem. Recalls of E. coli contaminated meat and tainted produce continue to scare the American public. First it was E. coli in green onions and spinach, then lettuce and strawberries, and then Salmonella too-quickly blamed in tomatoes. Now Mexican jalapeños. Millions of pounds of E. coli beef and chicken are recalled every year. The media spreads the word about Mad | |  | | Customer Service: the cornerstone of success
This book is all about customer service. Poor or non-existent customer service has led to or exacerbated scores of crises.
Customer service may soon be a thing of the past except for a few companies and organizations that pride themselves on providing their customers with extraordinary service. The U.S. is becoming a rude society. Fewer people care about or expect good customer service. Too many companies are living on past reputations. A new generation of senior executives has no idea what customer service is all about. The author attributes this to a society of people all thumbs about their pods, pads and berries and oblivious to the world around them.
This book should be a must read by CEOs, senio | |  | | How to Profitably Buy and Sell Land
Book reflects the viewpoints and ideas of some of the most highly successful professionals and entrepreneurs in the real estate industry.
The book is a highly practical and most comprehensive treatment of the subject. Its utility is two-fold: it can be just as important in helping an individual or corporate decide NOT to buy land, as it can in the choice to make major acquisitions. | |  | | Marketing Marketing Public Relations -- the HOWS that make it work!
A book for professionals at all levels, teachers and students. Filled with case histories, checklists and dos and don'ts.
Marketing public relations is the comprehensive public-awareness program designed to increase recognition of an organization's product or service. It is used in the political arena to attract voters and in the corporate world to increase sale. This book explains the process of marketing public relations, including the use of resources and special distribution services, the way to enlist media cooperation in the campaign, the considerations in targeting specific markets, and the basics of planning and budgeting. The checklists will be valuable tools both for the beginner and the busy practit | |  | | My Wonderful Life ... being in the right place at the right time
This is more than a biography. It gives the reader information that could be helpful in business and personal life.
In his latest book author Rene A. Henry writes about how he circumvented overzealous and obstructive gate guards, how he got transportation in New York City during late afternoon and early evening thunderstorms, took on the media and federal government to right wrongs, and leadership and organizational concepts he found helpful in business and his personal life.
In “My Wonderful Life – being in the right place at the right time,” Henry shares with readers dozens of experiences and anecdotes from his diverse professional career internationally in public relations, sports marketing, hou | |  | | Offsides! - Fred Wyant's Provocative Look Inside the National Football League
A candid, informative, provocative and humorous look into professional football. This is a book for all ages and sexes and unique as a sports book since it has no profanity.
The author features Fred Wyant, an official for 27 years in the NFL, 19 of those as a referee. Wyant begins where others end. Chapters include: the calls officials miss most and why; the greed of owners who want public funding for new stadiums; the pros and cons of instant replay; the lack of role models today; and the tolerance of coaches and owners who allow players who perform on the field to abuse women, drugs and alcohol off the field.
From delineating how each member of the team is challenged with 1,500 decisions in a game to illuminating league politics, Wyant rev | |  | | The Iron Indians
This is the story of the remarkable 1953 William & Mary football team that had only 24 players and won five of its first six games and finished with a winning season.
Any one who thinks a college football team needs to be three times the size of a professional NFL team and have 85 scholarship players needs to read "The Iron Indians."
The book tells the story of the 1953 William & Mary football team that had only 24 players and lost only once in its first six games. The team was decimated because of an Honor Code offense and lost some 30 players, eight starters and both co-captains. Coach Jack Freeman also only had 15 scholarships.
Called “The Iron Indians,” wins included Wake Forest, N.C. St., Virginia Tech, and Richmond and a tie agai | |  | | You'd Better Have a Hose If You Want to Put Out the Fire
Crises have no boundaries. Any company, organization or institution is vulnerable. For those senior managers, this book could be job insurance!
This book is the complete guide to crisis and risk communications with professional tips, tactics, dos, don'ts and case histories.
The better a management team is prepared, the better it will be able to communicate and contain an incident before it becomes a crisis.
This should be required reading for anyone running a successful enterprise in today's crisis-prone and litigious-driven environment. |
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Hanging by a Thread
by Ronald Hull
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 The story of Ron Hull, paralyzed in a surgical accident back in the dreaded polio epidemic days, was able to overcome most of the stigma and stereotypes and "pass for normal" for 30 years. As Ron's paralysis increased gradually through the next 20 |
Member BookAds
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Hanging by a Thread
by Ronald Hull
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|
The story of Ron Hull, paralyzed in a surgical accident back in the dreaded polio epidemic days, was able to overcome most of the stigma and stereotypes and "pass for normal" for 30 years. As Ron's paralysis increased gradually through the next 20 |
Member BookAds
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