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|  | | Direct Marketing Strategies
Some of Dobkin's best articles on marketing, direct marketing and humor are found in this new compilation. Written in Jeff Dobkin's own breezy conversational and grammatically-challenged style of writing.
Table of Contents
The 23 Best Lines In Marketing Page 11
Using Incentives to Increase Sales Page 19
Big Discounts and Better Direct Response in… Newspaper Ads Page 27
29 Points to Creating an Effective Press Release Page 39
Determining Market Size Page 47
The Simple Objective of a Marketing Campaign Page 52
The 2 Minute Interview Page 59
14 More Questions In Marketing p66
Finding Markets for Your Books Through Magazines p72
Pre- and Post-Tradeshow Mailers p80
How To Figure Out If Your Mailing Will Make Money BEFORE Mailing it p85
Marketing | |  | | How To Market A Product for Under $500
Tips and techniques in marketing and direct marketing for both the novice and the advanced. An actual soup to nuts campaign for under $500. Yes.
Almost 400 pages of information-rich text in Jeff Dobkin's easy to read and digest conversational style of writing. Not one wasted page.
Chapters include how to create solid PR programs and get free media coverage; effective direct marketing methods, traditional marketing (finding and analyzing the marketing and the magazines that serve them, creating a press list); advertising; the $500 campaign.
If you buy only one marketing book - this is the one to have.
This entire campaign can even be created and run by a single entrepreneur or small business owner with a short staff.
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