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|  | | Leading YOU - The power of SELF-LEADERSHIP to build your executive brand
The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.
In Leading YOU, the companion book to the award-winning Would YOU Want to Work for YOU?, Senior Executive Coach Brenda Bence reveals the 15 most damaging self-leadership behaviors she regularly sees in her practice. She then provides dozens of tips and techniques you can immediately apply to correct or improve these behaviors.
Packed with real-life executive coaching case studies from around the globe, this book will help you:
- strengthen your Executive Presence and build an outstanding leadership brand.
- Quit acting like a victim of your calendar, your | |  | | Master the Brand Called YOU-The proven leadership personal branding system
The only book I've seen that provides a foolproof process for defining and establishing your personal brand in the workplace. Finally, someone has made personal branding simple! -- Thomas J. White, Group Head of Human Resources, Zurich Insurance Group
Tspan style="color: rgb(17, 17, 17); font-family: Arial, Helvetica, sans-serif; font-size: 12.32px; line-height: 1.8em;">his groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods,/span>span style="color: rgb(17, 17, 17); font-family: Arial, Helvetica, sans-serif; font-size: 12.32px; line-height: 1.8em;"> /span>i style="color: rgb(17, 17, 17); font-family: Arial, Helvetica, san | |  | | Smarter Branding Without Breaking The Bank
Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost
International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocket consumer giants like Proctor & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that now servies clients in over 30 countries with offices in the U.S. and Asia.
Based on Brenda's successful low-cost bra | |  | | Would YOU Want to Work for YOU? - Build an executive brand
If you are an executive who has worked long hours, risen to every challenge, and built a strong reputation for yourself, then why haven't you reached the highest levels of leadership It's because you must become a leader that others want to work for. How do you do that?
If anyone knows what prevents leaders from reaching their full potential, it's author Brenda Bence, who has years of experience coaching senior executives at the top levels of major corporations worldwide. In Would YOU Want to Work for YOU? She reveals the 15 most damaging people-leadership behaviors that she regularly sees in the work-place and provides you with dozens of tips, tools, and techniues that you can apply immediately to correct them. Packed with real-life case studies from around the globe, this book will help you:
- Discover where the world's best bus |
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