Larry worked as a copywriter and creative director in the advertising business in Chicago, New York, and Sydney and Melbourne, Australia. The former vice president of marketing for Walt Disney World and Disneyland, he also founded and was president and CEO of a video production company.

Winner of numerous awards for advertising creativity at New York's Clio Awards as well as the Venice and Cannes Film Festivals. 1979 Outstanding Alumni Award from College of Communication Arts at Michigan State University. His novel, Waking Walt, was the winner of the 2003 Royal Palm Award from the Florida Writers Association for best speculative fiction. Recently, he was selected by the Mighigan State News, where he was advertising manager as a student, to become a member of the newspaper's Alumni Hall of Fame.