rcheydn worked as a journalist for newspapers and magazines throughout Europe, Australia and the Far East for a decade before entering the world of public relations. For the next twenty-five years he was a senior PRO in the United Kingdom, Australia and, for almost 20 of those years, in Hong Kong. Then he established his own public relations company in London which is regarded as one of the most dynamic and innovative agencies of its kind.  

Author of children's book Keepers of The Deep