Most rational people don't pay $40 for $20 items. And yet with wine, it happens all the time. Wine can be an expensive hobby. Founder of the popular site https://www.reversewinesnob.com/, Jon Thorsen is an unapologetic frugal wine consumer. He flips wine snobbery on its head by pushing a $20 or less mantra. Reverse Wine Snob is designed to help wine drinkers stop wasting money and get the most satisfaction out of their drinking dollars. It reveals Thorsen's Ten Tenets of Reverse Wine Snobbery--ten beliefs that eliminate myths about wine--as well as a unique rating system that includes the cost of the bottle so that there is satisfaction in both taste and price. In Jon's unique system, the more expensive a wine, the better it must taste. 

ReverseWineSnob.com has grown into one the most popular wine sites on the Internet with a massive social media following. The website is ranked eighth on the list of most influential sites in the entire wine industry and Jon Thorsen is ranked as a top five influencer.