Laura Kimball is a resident of Los Angeles who has been a consultant for the past 18 years focusing on technology to improve business opportunities. Watching the evolution of internet marketing has been an interesting experience starting with the early advertising approach of display ads almost a decade ago to the rapid spread of paid search with keyword buys, and now on to social. The consumer has more control than ever, which makes it a very exciting time. She will continue to be active in social communities to raise awareness for both the consumer and the marketers. With a rather active lifestyle outside of work, which includes sailing, golfing, playing tennis, surfing and spending time with her family, as there is no shortage of fun things to do in sunny Southern California, she is an active member of her community.