“We’re going to use nine megaton warheads in space and we’re not sure they’re large enough to be effective. Why would you even consider using kiloton-range surface-to-air warheads as back-up?” The answer was succinct. “Because they’re all we have.”
CMO of Teradata Applications, "Big Data Marketing" author.
Background
Information
Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events.
Accomplishments
Arthur's recent honors include the Direct Marketing News 2013 "Marketing Hall of Femme" honoring today's top women marketers; the American Business Association's 2012 Gold "Stevie Award" for Marketing Executive of the Year; and she was named a "Woman to Watch" by the Sales and Lead Management Association (SLMA)in 2011 and 2012 respectively.
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