LATIF MERCADO If the name, Latif Mercado seems unfamiliar to you, then maybe what is familiar is his infamous La' logo! La'... As in, La'Entertainment, La'Radio Live, La'Filmwerks, or how about his Men's fragrance designed especially for the Freestyle Genre called, what else but Freestyle by La' If you still aren't quite sure, then maybe you've read one of his many Freestyle Blogs, which shine a bold light on deceptive Freestyle practices. Or better yet, his Freestyle Blast, which shines an even brighter light on it's continued success. Still don't know? What if I throw in things like, Stylin' Free Records? Metropolitan Records? Or how about The Freestyle Music Awards? Which Latif produced in 2008, and whose La' logo adorns it's trophy? What about his many years working with Freestyle Empress Lil' Suzy, his marriage to Angel "The Original CoverGirl? Or his creation of Freestyle's Finest, S.A.L. featuring Lil' Suzy, Angel and Lisette Melendez. Nonetheless, if you know Freestyle, then you have to know Latif, and if you know Latif, then it is important to know that Latif has now taken on an even greater role, of Book Author / Novelist.