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Marlene A Affeld

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Grafix Softech Helps Merchants Capture Lost Sales
by Marlene A Affeld   
Rated "G" by the Author.
     
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Rapidly changing technology using wireless Internet connections has changed the way the world shops.

Leave your cash at home and avoid the risk of theft or miss-adventure. The ever-evolving $5.5 retail-transaction market includes Innovative new technology that makes it convenient and simple to pay for purchases with your credit or debit card, anywhere, any time. Known as mobile money, wireless credit card processing is here to stay.

Lacking the ability to accept credit cards, business owners know they forfeit sales. Customers always make more impulse purchases when charging to a credit card. Business owners are also hesitant to accept personal checks because of the high risk of fraud and the hassle of trying to collect an NSF check; another lost sale. Convenience drives consumers toward online transactions so retailers must meet market demands to serve their customers as effectively and efficiently as possible. Today, thanks to the latest advents in technology, merchants have another option: wireless credit card processing.

No matter if you are having a parking lot sale at your brick and mortar location or attending a trade show or convention, it only takes minutes and a click of an app on your laptop, tablet or smartphone to securely process a customers credit or debit card and instant send them by text or e-mail a digital receipt of the transaction.

Online payment options are available for every type of business, large or small. The small businessman can go for a plan that allows for accepting credit cards online without a long contract or excessive terminal fee. Plans offered by premier providers accommodate any type of business and are scalable to expand as the business prospers. Consumer shopping patterns are shifting from in-store to online shopping and the shift is likely to escalate as new technology encourages consumer use of mobile shopping devices and merchants change their credit card processing to accommodate “on the go” purchases.

Charged with the assignment of selecting the best company to process their plastic sales, merchants are oft confused with a wide array of options, many of which they may not need, Previous players and a host of new contenders are entering the credit card processing market presenting a broad assortment of plans, fees, options, perks and innovative services. In the market place, increased completion is a good thing. As new financial service companies enter the mobile credit card processing market, marketing research studies indicate an increase in services and a reduction in fees.

Tej Kohli believes online transactions should be seamless and secure for both customers and merchants and he designed and developed the software to make that happen. At the forefront of the development of Internet technology since its early beginnings, Mr. Kohli founded Grafix Software, a privately held company in 1990 to offer unique turnkey solutions to E-Commerce marketing challenges.

Located in San Jose, Costa Rica, Grafix Software has an established stellar reputation around the globe for its diverse offering of premier services including campaign management, search engine optimization, creative web design, e-commerce solutions and much, much more.

Commenting on the rapidly developing technology of mobile money, Tej Kohli stated, “Developers of mobile telephony and payment applications are coming together to change the way that goods and services are paid for. We’ve already seen huge successes in Kenya, South Africa and India with regard to these types of schemes. New collaborative approaches are being launched in established markets in the US that effectively turn phones into credit cards. This is real disruptive technology, changing the way that people think about established processes, and at the same time bringing a whole new group of customers and prospects into the market. The new ideas and demands that come with them will continue that process of disruption and change. What’s more is that collaboration is going to be global. Countries that used to be referred to as emerging markets have now arrived. Other developing economies are taking their place. Old certainties about who leads the world in innovation are about to be shattered. No one can be sure where the next solution will come from, but developers in South Korea and Brazil are as likely to avail themselves of the opportunities as those in Silicon Valley. “

 

 

 

 


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Reviewed by Ronald Hull
Reviewed on June 13, 2014
Very well written and informative.

Ron

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