After a presentation, 63% of attendees remembered the stories, only 5% remembered information presented without the benefit of an illustrating story. Connecting information to a story makes that information stick. You must learn to become storytellers if you wish to be successful in any business. Your brand is your identity. Your stories illustrate and underscore your identity.
At Captivating, our tagline is “What Are You Saying?” because what you say IS our business. What you say. how you say it, and why, are the keys to your success in business We want to understand your WHY so that we can help you with the WHAT and ‘HOW and that’s WHEN the magic happens.
People are just naturally hot-wired to respond to stories. This is why we flock to movies, buy books, and watch television. If you pay attention you will notice that some of the best conversations happen between people who are telling each other stories.There is an art to great storytelling, and some people seem to be naturals, but this not just some special talent reserved for the lucky few. The good news is that anyone can master the art of storytelling. Once you have, you will immediately become more captivating.
There are simple components that will make your speech as interesting and attention-grabbing as any Hollywood blockbuster. A good story holds the listeners’ interest, builds feelings of connection between narrator and audience, and provides a satisfying conclusion.
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